Apple Swot Analysis Essay

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By looking at this financial I can conclude that Apple is at a very strong financial position compared to its rivals. Most of the ratios are better for Apple than for its rivals. My next part of Apple Analysis will be SWOT Analysis, which includes strengths, weaknesses, opportunities and threats. Apple has a lot of strengths. First of all their brand deserves to be mentioned. Apples’ brand is one of the strongest brands in the world; in fact by the end of 2012 it was second to only Coca-Cola brand, which is highly remarkable. Apple is a brand that is known all over the world and its getting only better in that regard. Another strength of Apple is their product qualities. Their products, as mentioned before, are considered to be the best in quality in their market. They are comfortable and easy to use. On top of all, Apples prides itself that their products never “freeze”, which is a very popular problem in the technologies area. Their innovative abilities also should be mentioned in their strengths section, because Apple always come up with something new and very much revolutionize their products with it. The last thing I would like to mention is their pricing power. Obviously, because of the competitive market they are in, it is not as strong as some other giant companies have in other industries, but nevertheless it is still quite strong. The reason for that is the quality of their products. They are able to charge more for their products because they are so good. Also their customers that get very accustomed to their qualities and designs will pay more if it’s necessary. When mentioning weaknesses of Apple the first thing that comes to mind is that they are very much dependent on the service providers because their biggest pr... ... middle of paper ... ...elop upgrade their operating systems so Apple can compete with Samsung in sheer technological characteristics. Since passing of Steve Jobs, management team has not been doing a great job with coming up with unique ideas. This is something that needs to be addressed. As far as their funding needs, Apple is very financially stable and set and they don’t have funding needs that would require immediate attention. Apple has a very good future strategy for their nearest future. I believe if they can succeed in expanding to new markets they will make huge profits. On top of that their products are as popular as ever, and it seems that this is not going to change anytime soon. They are very financially stable and their stock price seems to be underpriced at the moment. I believe that investors should buy Apple stock at its current price and under current market conditions.

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