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The Right Supply Chain Esay
The Right Supply Chain Esay
The Right Supply Chain Esay
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The Greatest Supply Chain Assembled On many occasions, Apple Inc. has been voted to boast the most efficient supply chain in the world. By leveraging wealth and pure business strength, Apple has been able to construct a supply chain that is both efficient and highly profitable. While much of this supply chain construction has come from great investing and business decisions by Steve Jobs and Tim Cook, it has come at the cost of many factory workers’ well being overseas. Overall, the construction of the highly organized supply chain has given Apple a competitive advantage over the rest of the market. Apple has garnered a competitive advantage through all aspects of the supply chain. On the production front, Apple has made many high-priced …show more content…
The Apple Store is in a league of it’s own. By having the Apple Store, Apple is able to track the demand of products and adjust production forecasts by the hour. This instant diagnosis of Apple products allows Apple to find defects within hours of being sold. Competitors are fixed selling products in Best Buy and through other retailers, and while Apple sells through other retailers as well, the Apple Store is advantageous in relaying product feedback straight to Apple headquarters. Through a program named early field failure analysis, or EFFA, Apple can quickly and efficiently diagnosis problems with Apple products. Satariano explains that the EFFA came through in 2007 with the discovery that sweat from a person’s face could get into the earpiece of the phone and short the screen. Using serial numbers, Apple was able to see the origin of the phone and instruct the manufacturers to plug the leaky phones with glue. The EFFA is a program overseen by AppleCare. Typically viewed as the warranty center for Apple, AppleCare also assess the most common consumer complaints on a week-to-week basis and relays the data to Apple executives. Although these specific problems were quickly diagnosed and may seem minor to the common eye, the change the manufacturing companies must make to fix the problem can be a massive undertaking. Since Apple is such a large company, they possess …show more content…
After Apple released the details of the new iPhone 5 on September 12, 2012, the world learned that the phone would be available just nine days later. Apple had only created a relatively few amount of iPhone 5 before the unveiling on September 12. Pressure on suppliers, such as Flextronics, caused an immediate need for manpower. Through respectable hiring agencies, Flextronics was able to hire new employees, but it was not enough. This led to hiring agencies contracting out to sub agencies, which led to bonded labor. The sub agencies would reach deep into the continent to find able bodies. The demand for the job was so high amongst the indigenous, impoverished people that the subagents placed a price on the jobs. These prices left Flextronics employees owing money to creditors even after the jobs were terminated months later. Although Apple claims they had no direct connection to this bonded labor, they eventually paid close to $16 million to reimburse the excessive labor
The workers that assembled Ipads and Iphones were working in a dangerous environment with terrible labor conditions, the accidents in the plants occurred because of the lack of safety conditions. The workers involved in an accident were often injured because of an explosion or sometimes it will cost their lives, they were working 7 days a week and often working overtime that they could hardly walk. The explosion that occurred in 2010, injured workers in Ipad factories when they were ordered to use a poisonous chemical to clean iphone screens, within 2 years, the explosion blasts killed four people and injured 77 people. Apple has been warned about the Hazardous conditions before the explosions occurred, after many accidents or suicidal, Apple did not planned to do anything about the safety conditions and labor conditions.
Like all companies and people, Apple is not perfect. The company has many suppliers when it comes to building their products, but with such a large corporation they also hold a responsibility to their supplier. However, one of Apples suppliers in China was charged with child labor. Apple seems to have set high standards but they mis...
Apple has recently attempted to sell their iPhones to different markets who may not be able to afford a $500 cell phone. They have been seeking to find suppliers that were cheaper in order to be able to sell their phones at a more affordable cost. Child labor and poor working conditions were some of the main variables in keeping the costs low with some of these suppliers. Foxconn reported that hiring the underage interns was an “accident” because they weren’t thorough in checking the students IDs and confirmi...
Apple Inc. is one of the world’s most successful companies when it comes to supply chain management. In its early years the company struggled forecasting demand and managing inventory causing many issues in supply chain including stock-outs. As years went on Apple began investing heavily in their supply chain, controlling many aspects such as overseas production, assembly and logistics. While Apple still faces some challenges including things such as technology, competition, global market share, and leadership, it is still ranked as a master company in supply chain according to Gartner Inc, making a great company to invest in.
Marketing strategies are based on the 4 P’s or Product, Price, Promotion and Place or Distribution Channel. This section will briefly look into the Product and Pricing strategy of Apple and will illustrate various factors how it has been capable of sustaining competitive advantages in times of extreme competition.
Apple Inc. uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device, and movie and TV content distribution with Apple TV. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd network
With Apple continuously innovating they have improved the battery life, increased the memory capacity, or a better colour options. With each change they have considered the value and to what it will mean to the customer and how will that meet their needs.
firms to replicate or imitate the products as well as processes of the Apple Company.
The company not only produces the number of highly technological devices, but also has a great brand ideology lying behind. The following chapters would review each of factors determining Apple`s success.
Apple sustains the process from the time at which investments in productive capabilities are made until the innovative products come onto the market.
Apple’s SWOT analysis includes strengths that adhere to its great success; such strength is Apple’s marketing and advertising campaigns. Apple incorporates its products to portray a sleek, new, cool, the latest, and must-have technology image to its consumers. Our customer loyalty allows us to continue growing as a corporation and increases our already well-established brand awareness and reputation. Our strong financial performance is an outcome of our internal strengths highlighted. Apple’s weaknesses include, but are not limited to our patent infringements, defects that occur in our products, our declining market share, as well as our incompatibility with other os devices. Realizing our weaknesses allows us to develop goals that will correct these areas we currently need work on. The opportunities of our external environment; such as the ...
The Macintosh (Mac) computer constitutes Apple’s strategic business unit (SBU) in the PC industry. This SBU operates at a cost disadvantage, since it costs more to produce than other PCs, who all use similar or the same components (WS16). It has few opportunities for growth at a reasonable cost (WS16). Additionally, the market is not growing, conversely, it is in a decline (WS16). Apple had a 10.7% share of the PC market in 2011 (Exhibit 3). Total Mac unit sales, from 2010 to 2011, saw a 22% growth, which was significant less than the growth of iPads and iPhones (Exhibit 2). Based on this assessment, Apple should consider focusing on a specialized segment of this market, that they believe they will be able to dominate (WS16). Alternatively, they could harvest, divest, or abandon the SBU (WS16). Of the SBUs that Apple is diversified into, the Mac has the least amount of synergy (WS18). The supplies and components are different than the other SBUs, therefore they are unable to benefit from a reduction in costs (WS18). Additionally, the technology is not transferrable to the other SBUs (WS18). The Mac is not in an attractive industry, however, it does have moderate competitive strength compared to that of rivals (WS17). This business unit is an ideal candidate for divestiture, as it is not in a strong enough competitive position to counteract the unattractive industry (Thompson, Peteraf, Gamble, & Strickland, 2014).
In a recent audit of 229 factories in Asia, Apple found out that many of these workers in these factories and the management that helps run them do not follow the rules and regulations regarding Apple’s standards. These findings included, “62% of suppliers violated Apple’s working standards of 60 hours a week, 32% were not compliant with hazardous-substance management practices, 35% failed to meet Apple’s
Apple is one of the most well-known organizations operating in the current time and they are in a relatively elevated perspective in terms of their brand recognition as well as the way in which their products and services are received on both a critical and commercial level. There have been progressive changes in Apple’s Code of Conduct in many of its areas of operation. Working hours, although in excess of legal limits, have apparently reduced considerably.
The very first iPhone was announced by the founder of Apple, Steve Jobs, in 2007. His vision was to reinvent the phone. iPhones have revolutionized smartphones and have shaped the cell phone industry into what it is today. On January 9, 2007, Steve Jobs put together an incredible keynote presentation. He stated that he would be “introducing a wide-screen ipod with touch controls, a revolutionary mobile phone, and a breakthrough Internet device” (Ritchie, 2015). The audience assumed that this meant that Mr. Jobs would be launching three separate devices. However, it was only one device, the iPhone. Within the past 7 years, Apple has been able to tweak its iPhones by incorporating major redesigns. These redesigns use combinations