Challenges In The Global Business Environment Case Study

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Challenges in the Global Business Environment
Robert Padin
Professor Roger Howard
Strayer University
BUS 475 Business and Society
24 August 2015 Abstract
Apple is one of the most well-known organizations operating in the current time and they are in a relatively elevated perspective in terms of their brand recognition as well as the way in which their products and services are received on both a critical and commercial level. There have been progressive changes in Apple’s Code of Conduct in many of its areas of operation. Working hours, although in excess of legal limits, have apparently reduced considerably.

Changes that Apple has made to its Code of Conduct
Apple Incorporation, to improve its Code of Conducts and efficient …show more content…

Thus, the suppliers have to abide by the set maximum of 60-hour workweek. The suppliers have are expected to ethical requirements in hiring practices.
Conclusion
If more issues were to persist with such a fundamental supplier it may prompt intervention from other parties or bodies that would impair the supply of a product which is already in high demand. It is therefore in the best interests of Apple themselves to work to address all such concerns within their supply chain accordingly and demonstrate the same leadership in terms of social responsibility as they have in technical development and innovation.

References
Zmud, R. W., & Apple, L. E. (2010). Measuring technology incorporation/infusion. Journal of Product Innovation Management, 9(2), 148-155.
Andersen, M., & Skjoett-Larsen, T. (2009). Corporate social responsibility in global supply chains. Supply chain management: an international journal, 14(2), 75-86.
Linden, G., Kraemer, K. L., & Dedrick, J. (2007). Who captures value in a global innovation System? The case of Apple 's ipod. Personal computing industry

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