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Apple strategic leadership
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Innovation in apple sets high standards that make it difficult for other companies to compete with them. Throughout the recent years Apple has been showing a non-stop development in its innovation strategies, those innovation strategies involve remarkable new products and innovative business models. Apple has been continuously succeeding in providing consumers with what the senior engineering manager in apple Michael Lopp describes as “really good ideas wrapped in really good ideas” and by Looking at apple’s sales since it started releasing its unique products we see that it strongly agrees with this description. Apple’s innovation-friendly ecosystem focuses on manufacturing its own hardware rather than just buying it, and that is one of the most important features that made them who they are today in the market. …show more content…
But when we talk about important features we must mention the MOST important one in Apple’s history, and that is with no doubt Steve jobs the deceased CEO of apple who set the track of the company towards a better future surrounded with innovation and technology
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”
General Purpose: To give an overview of the company that is Apple Inc. and how it revolutionized our lives in the present times.
Apple is a very well-known brand that has been in our lives for a while now. It made history with the first ever touch screen phone and from there they made way for more and extravagant things. The IPhone introduced a revolution for our time and now it is crazy to even think of a phone that flipped or isn’t touch screen. First there was the IPod, IPhone, IPad and now the Apple watch…IWatch? Every year Apple creates something else that is extraordinary in our advancements. What do these things actually have that our important and how do the Apple Watch Series 2 and IPhone compare to other popular brands, like Samsung? In this research paper I’ll uncover what truly makes the products so great and if they match up with their competitors.
Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them
From 1980 to 1996, Apple’s competitive range in the PC industry was rocky. Although Apples products were unique and well built, they were overpriced compared to competing products from IBM and others. As competitor prices dropped, Apple prices stayed the same and the company saw a decline in sales as customers opted to purchase from its competitors. John Sculley, former CEO of Apple, took many steps to improve the company’s competitive advantage. One of those steps was to compete with price by producing a low-cost computers that appealed to a mass-market. The second step was to form an alliance with rivals IBM and Novel in order to create new operating systems and applications...
It was Steve Jobs who made Apple leave the garage and make leaps and bounds in the world of technology. Steve Wozniak made the first prototype, but it was Jobs who “saw the potential” in his computer and persuaded Wozniak to sell it (Peterson 106). Even though that first computer saw very little success, Jobs knew that Apple had potential and so released the Apple II. From the beginning Jobs knew what the consumers wanted, and where computers were going to take the world; he had a vision of the opportunities in technology and saw that Apple needed to move in a different direction. In 1984, one year before he left, Jobs finished the Macintosh computer system. He was pushed from his original computer design project, “the Lisa”, and then raced to release the Mac first, but the Lisa was released to the public first. Although the Lisa came out first, the Mac “[became] synonymous with Apple, mark[ing] a…revolution in…personal computing,” (Peterson 106).
In fact, about this business one can easily write a few weighty books. Without exaggeration, we can say that Apple is one of the brightest technology companies that appeared in the 70s of the last century. Due to innovative technology and aesthetic design, Apple Inc. has established a unique reputation comparable to the cult in the consumer electronics industry. In 2014 the company was ranked first in the world by market capitalization. The concept of the brand is built around the slogan 'Think different’ (Linzmayer, 2004).
Through Apple’s innovative enterprise approach, we seek to generate personal computing products which have higher quality at lower unit costs than the previously available one. In order to manage projects effectively in the program,
Lose change was once a necessity when commuting around town. Several years ago, Americans carried lose change in their pockets for the use of communication by pay phones. Pay phones are now obsolete in many parts of the United States due to the boom in telecommunication technology being the cause. This boom has caused a dependency on a small portable device; the cell phone which was once a luxury has now become a necessity. Many cell phone manufacturers have dominated the market but most are now defunct. However, Apple (iOS) and Samsung (Android) are two major players with discussions of the two often being debated today. In a world that thrives around portable devices, Apple dominates the competition; continuously outdoing
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Taking a step back into Apple's product history, and noticing how ancient the first products seem, compared to the sleek, "cool" products of today, will leave you feeling inspired. Apple has gained technological superiority over its competitors, but how and does Apple plan to continue its advantageous market share in such a rapid, fast-paced technological era? Apple has a cult like following, consumers who are anticipating and ready to purchase new Apple products as soon as they are released. Technology has become second nature and a very important aspect of millions of consumers' lives.
Apple began on April 1 , 1976 and it was incorporated in 1977. The first apple computer which was called Apple I was invented by Steven Wozniak. In 1984 Apple next launched the Macintosh. Then a few months after they launched the Macintosh was launched they introduced the LaserWriter it was the first post script laser printer that was sold at a price that was affordable. In the 1990’s Apple decided to get together with IBM and Motorola. Their goal was to create a new computing platform for their company .
The “Apple” industry has built well over 1 Billion devices worldwide and has been transported to different countries as well, knowing the prices of the average “Apple” device today such as an iPhone or mac book. There are many ideas of contribution’s that Steve jobs company and understudies have made to expand the worlds tech and computer information in order to improve the tasks of the average human’s daily life, either with alarms clocks to calendar dates or from analyzing business data to better explain propositions of new idea that can thrive in the world just as “Apple” has done. During most of Steve jobs conferences to publish ideas of “Apple” products, his works has encouraged many people to develop software that could revolutionize the world as well just as much that “Apple” products have influenced other creations, some would say that Steve jobs official slogan for being an entrepreneur would be,” Think
Apple was founded in 1976 by Steve Jobs and Steve Wozniak, who were determined to change the way people were utilizing the computer. From then Apple has been able to grow its business into one of the most prominent company in the world. Apple Inc. is an American company that creates software, cellular phones, computers and consumer electronic products as well. Some of the Apple products most recognized products are the iPod, iPhone, Mac, and the recently new iPad. They have established over 300 retail stores in about 10 countries around the world. Many people do not know this, but also service numerous of computer software, such as Mac OS X operating system, Final Cut Studio, Logic Studio, iOS, which is a mobile operating system that hosts
There are many role models in the world. They may be individuals or an oranization but their success is inspiring for others and we try to find out the reasons for such a brilliant succes. This is the case with Apple as well tat has enjoyed this status since 1981.