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Competitors in the personal computer market
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Industry Analysis The industry code for Apple Inc is 423690. This code includes Telephone equipment merchant wholesalers which would include Apple 's iPhones. This code also includes communications equipment merchant wholesalers. This part would be more of Apple 's headphones, iPhones, iPads and several other of its products. Other areas of this industry include Blank audio or video tape Merchant wholesalers, Blank compact disc merchant wholesalers, Radar equipment merchant wholesalers, Telegraph equipment merchant wholesalers and Broadcasting equipment merchant wholesalers (NAICS). Apple has many major competitors in its many fields. When it comes to personal computers the majority favorite isn 't Apple but is HP. With this in mind Apple …show more content…
On a year to year basis the industry has grown 72.95 percent and on an quarter to quarter has grown 26.94 percent. This growth allows Apple to innovate and continue to lead the way in the industry (Total markets). As the industry grows Apple Inc grows with it as well. In 2014 Apple announced some very disappointing figures for its iPhone sales that had everyone thinking that it 's glory days when Steve Jobs ran the company is behind them. Then they reported the largest quarterly profit ever for a publicly traded company ever. This changed the mindset of everyone. Mr. Cook of Apple Inc stated “We certainly believe there are legs to it” when he commented about the iPhone sales growth. Some figures that he stated include that fewer than 15 percent of older iPhone owners upgraded to the iPhone 6 or 6 plus. Along with the majority of the people who did switch were from the Android operating system. One of the major economic trends that Apple has to pay close attention to is the ever increase income inequality. This would impact Apple because the middle class is where they get the majority of their profits, not the top 1 percent of the world. This ever increasing income inequality will cause Apple and other competitors to continue to innovate different ways to make their items cheaper, so that the average person can afford their products. 22.9 percent of the world 's population holds only 13.7 percent …show more content…
The first one is the Chinese phone manufacturers who make cheap knock off version of the iPhone (Apple). Which cuts into Apple 's market shares worldwide. The other is a major US competitor Google 's Android operating system (Apple). They cut into Apple 's market share locally in the US. Apple Inc has recently acquired LinX, a camera technology company based in Israel that focuses on multi-aperture camera sensors for 20 million dollars (Apple Acquisitions). This shows that Apple inc is trying to improve all of there products that have a camera. Allowing them to do something like they did with the iPhone 6 plus where they add new features to the product to charge more and make more money. Another Apple acquisition is one of the biggest data analytics firm Acunu in 2013. They did this to improve one of their other products they produce the iCloud and iTunes. It is a database software company (Apple Acquisitions). This acquisition shows that apple is not only concerned about its main line products, but also their side products that come with the main line products that they
Apple is a king in the technology world; poisoning every area of the industry that they have introduced a product too. They are slowly weeding their competition out. The only a company thrives in the thorn bush market is if they are in cahoots with apple. Apples co-founder Steve Jobs, started the company with all intention of dominating the market. The only obstacle for them is the Anti-trust law created ages ago. Apple, in their attempt to take the market over, has been racking up evidence against themselves. There reach has leaped boarders and even caught the attention of the European Union. Apple is pushing their boundaries and in the future will eventually cross the line in to monopolistic actions.
Apple Inc. headquartered in Cupertino, California was founded in 1976 by three men named Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple Inc. has a strong presence worldwide; the company currently has 478 Apple retail stores in 17 different countries. The company focuses primarily on designing, developing, and selling electronics, computer software, and online services. Some of the hardware products are; iPhone, Mac laptop, the Apple watch, and the iPad tablet. Apple Inc. has become one of the most important American companies due to its innovative skills. According to a Forbes article, “The Boston Consulting Group ranks Apple as the world’s most innovative company. Apple has topped BCG’s list of 50 companies every year since 2005.”(Adams,
Apple is one of the world’s greatest tech company and has its products sold in many countries. Apple makes about 34 percent of iPhone sales in America while compared to Android sales which is about 20 percent (Tung).
Apple doesn't just sell functional benefits for today; it is selling the excitement of a product that would change the future. Apple’s advertising creates emotional triggers such as consumers’ desire to belong to a larger gro... ... middle of paper ... ... shed these devices with added features and improvements. However, they are still the same basic devices.
In the late 1990s, with the release of Windows, Apple was placed on the right track. Apple released its’ 20th Anniversary Macintosh in 1997 which marked the beginning of Apple’s return (Crofford, 2011). The next year, Apple released the IMac, which was a highly received by the public. Apple reported over $80 billion in cash on its’ last Form 10-K filing with the Securities and Exchange Commission (Emerson, 2011). Today Apple produces several different products including IPhone...
The major competitors of Apple are Dell and Samsung out of which Samsung is the
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
Overall, Apple has a creative way of marketing to the millions of people over the world. Their creative marketing coupled with their unique product meshes together to form a multi-billion dollar company. If Apple keeps using their exclusive style of marketing to a younger “hip” generation then they will be Apple customers for life.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Taking a step back into Apple's product history, and noticing how ancient the first products seem, compared to the sleek, "cool" products of today, will leave you feeling inspired. Apple has gained technological superiority over its competitors, but how and does Apple plan to continue its advantageous market share in such a rapid, fast-paced technological era? Apple has a cult like following, consumers who are anticipating and ready to purchase new Apple products as soon as they are released. Technology has become second nature and a very important aspect of millions of consumers' lives.
has a competitive advantage over their competitors. One of the methods that Apple uses to maintain a competitive advantage in international markets is tying their hardware and applications together with an integrated operating system. This means that one of their devices, such as the iPad works very much like the iPhone and many of the apps run one device just as they do on the other. The only difference would be the size of the product. Apples laptop is larger than the iPad which is larger than the iPhone. Otherwise these products share the same functionality and information through connectivity. They share functionality and information seamlessly through connectivity, constantly updating customer’s lives through simple plug-in. I think this is the number one reason why Apple has an edge over their
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
For example they buy the chip that goes into an iPod from samsung. Another thing is that apple will design objects and software but make samsung make it. Even though Samsung makes all of this technology they are not allowed to use any of it for their own products(LaPedus). This makes Apple more dominant in the device aspect of the world by controlling what Samsung can do with materials and makes them produce some of the technology needed for Apples devices. Apple gets the advantages over Samsung and can release their products sooner and faster.
Computers and technology makes it easier for entrepreneurs to enter this market. Not only are major tech companies competing against one another, but they are also competing against little programmers that know how to code. In our time you will never know with certainty when a small group of engineers or computer scientists are going to create, “next big thing”. Apple has been able to have a competitive advantage over its competitor by creating the highest quality products and services. Some of Apple’s current competitors are Microsoft, Google, and Facebook, and a few other tech companies as well. Most people strongly people Apple is one of the stronger company its industry, but then again some other people have biased views. Financially, they are the strongest company in the world. Also people are always willing to pay a premium for their products because of their durability, quality, and prior experiences with Apple products. Apple is always on the look at for new innovative ideas and concept that are being produced by self-motivated entrepreneurs. They are always looking to hire bright minds and let them develop within the company. A lot of entrepreneurs, programmers and engineers do not have a problem working for Apple because of their well-established perks. Apple offers its employees of the best benefits in the world. They also fairly compensate their employees that work in the front-end store as
Apple never holds back on new product sales of old established product lines (The Apple Case Study, 2013). Their own greatest problem is competing with itself, by selling more of their own Apple products, such as the iPhone having more sales then iPads (The Apple Case Study, 2013). The reason this happens is because Apple never stops developing better products. Every time Apple comes out with new model it is better in more than one category. The new iPad 5 has a...