Analysis Of Chef Boy Dee Ravioli

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Chef Boy-ar-Dee
The purpose of the Chef Boy-ar-dee Ravioli advertisement is to show viewers that kids love ravioli and that the food is very appealing and nutritious. The targeted audience would be families and mothers. They are trying to get you to buy their product for their children. The company is trying to say that if you don’t buy it your kids will be upset with you. Also, the children will see the happy kid on the ad and want the food.
The big picture of the child smiling, while eating the ravioli, is there to draw in parents to give them that heartwarming feeling. This would be the ethos appeal. It shows the viewer that the kid is really enjoying the food. It appeals to all the mothers who want to satisfy their children’s appetite.

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