Nature Valley Ethos Pathos Logos

The use of Pathos in the video ad opens up with the beautiful girl with curly hair and blue eyes with confused facial expression tells the audience that kids are innocent in which using kids in the advertisement is a smart idea because then it will make parents think twice on that granola bar they should buy for their children. And Nature Valley offers to stand up with women who face emotional challenges, think for our environment and also use healthy ingredients in their products. The video and the print advertisements are well explained by the use of imagery, descriptive language and sympathy. Like mentioned above, in the video ad the slow motion of wholesome and flavorful ingredients make children want to eat this bar because it looks

delicious and parents value their children as well family, when they come across the print ad, there's really nothing interesting except the sympathetic pictorials which just means buy these bars and you will be like them, happy and healthy. In the print ad, they also claim that nature valley is proudly helping the nature green. A similarity that I find is that all of their advertisement is shoot outside not wilderness but open space for example national parks, mountains, lakes etc. to show they really care about nature that’s why they are using whole, natural ingredients and real flavor. These same reasons can also be related to the video advertisement. The sound in the background of video ad is calm and steady with calm and steady male voice make you want to replay the advertisement because its appealing the customers towards the advertisement.
No doubt, obviously the print ad lacks a lot of information. Usually you see other snack companies have a balance between information to convince their audience that they really know their stuff but for nature Valley, a lot of imagery instead of words. I believe they are really confidence in their product that they only need to show us how energetic these people are after eating Nature valley. The video advertisement on the other hand is promoting the young audience to try their product but they are excluding the old people, not enough active you can say and men. Men because Nature Valley knows men do not care about their health it's always women who want to look skinny and accepted. For old people some of their bars are not recommended because of their hard and crumbly texture.
The video advertisement is successful in showing ethos and targeting women because they tend to empty their wallet and when they try to eat healthy and saw an ad about how nutritious this Nature Valley bar looks, they tend to buy because women think it's healthy for them and they want to feel good when they lose weight which means they will feel good from the inside as well. According to D.W. Cross, the author of “Propaganda: How Not to Be Bamboozled” describes in her writing how Propagandist tend to promote targeted audience to blindly believe something that they are trying to promote. She starts her writing by explaining how we believe in what we see and how companies are “That’s a pack of lies” (Cross 184). Telling customers Nature Valley is the brand you can trust on and when individuals try to realize why they are gaining pounds after pounds, then that’s the sugar and saturated fats kicking in and doing their work. On the video ad of Nature Valley, the little girl plays a role in appealing to the consumer that this innocent girl who needs to be tough and strong not only from the outside but mostly inside. The Nature Valley is trying to build their common ground by blind folding their audience, telling them we know how you deal with the society every day, let us help you by making you eat our bars and then you’ll be strong enough to face the challenges ahead of you.
To compare video ad and print ad, the print advertisement seems to be missing some thing that video advertising has. For example in video advertising, the Nature Valley also gives a message that girls need to be tough so they can face feminine challenges for example being harassed at work, being bullied, emotional problems, the way they look in which Nature Valley is trying to make the consumers think they are one of those people who only care about what inside meaning what going in your stomach. The print doesn’t fill all the criterias of whom are they targeting specifically. But consumers should think to both sides is it going to really help them control their cravings or in worse cases is it going to make them more fat. It depends on how everyone views their thoughts but consumers should check at least the ingredients on what they are consuming.
The video ad is more successful at showing logos.

Logos play the role when you look at the key words such as “100% Natural”. Even reviewing facts and knowing the truth about the so called “healthy” foods, people will still continue to like this brand because they want to stay loyal to it no doubt. And Nature Valley will make sure consumers will keep coming to buy their products but not to change their brand (Nature Valley). They value their bars and will make sure to consumers love what they are eating even though they have to spend about million dollars on advertisements but they will earn twice the money they loos. One point that Nature Valley claims that their product has all the natural ingredients and contain “100% Natural”. But when you compare even on the print ad for example Honey N’ Oats has printed “100% natural” but when you compare this to Sweet & Salty Nuts, there is no 100% natural. Which means only one granola bar which has all the natural ingredients but still contains more than half of the total fat 4g in only one bar that comes with a twin pack if compared to Clif bar only 2 gram. And like I mentioned above “palm kernels” (New Health Advisor) replaces the hydrogenated oil but it contains much higher the amount of saturated fat which is really bad for heart health as well as health in general as the oil is processed. And it also creates a issue about the environmental health. So, really both health wise and environment are getting affected by this

brand.
To compare both advertisements, even though the print ad was blank with some pictures but the print ad in this case had a lot of background explanation of logos. The print ad contain different bars within each picture with a little description if you hover the mouse over the picture with words for instant, “ real ingredients, no asterisk (they are not omitting any ingredients that are not listed in the ingredient section), and real flavor” (Nature Valley Print Ad). And when visit the print ad you’ll see either a phrase or saying is connected to the image with the correct bar that goes with it. So for example, under their honey n’ oat bar, is the picture of a dad and a son playing basket ball which means the bar full of sugar gives the dad and child energy for couple of minutes to go outside and play. Bars that have a lot of sugar tends to give us some energy but like energy drink, after couple of hours the energy drops tremendously and you feel more than tired again. And also keeping in mind that if you're watching calories ¼ of those calories are gone just by eating one bar that contain 190 calories (Honey N’ Oat). so, considering this fact using our logic (logos), not only with Nature Valley we should keep ourselves informed and knowledged about what we are buying is the right choice and has what we need throughout the day. Are the ingredients no more than 5, does it have good amount of protein, less sugar etc. we need to ask ourselves these questions when purchasing any kind of bars or processed foods