War happens more times than anyone wants it to happen. With war, people are involved, and children are part of that group of people. To get help for these people and children, organizations go to commercials. All of these commercials uses rhetorical appeals such as the use of logic, as in facts, this is call logos; while others use trust, like credentials is ethos; and lastly pathos, where commercials tend to target the audience’s emotions. Pathos commercials can either make the watcher angry or happy at a topic, or plain upset. Bringing the watcher closer to the point of doing what the author of the commercial wants. “Most Shocking Second a Day” does this. This commercial effectively uses pathos in the scenes and characters and logos at the …show more content…
The purpose of this commercial is to inform the audience about what is going on in Syria. To let them know that the little girl could be any child in Syria and their childhoods are being destroyed and they need help by anyone who can, even if it’s a small amount. The author to the commercial is Save the Children. The person who made the story was Richard Beer and the director was Martin Stirling. Save the Children were targeting the audience, parents and adults. They are the audience because parents or any adult wouldn’t want to have any child to suffer. Parents would think of their child and how they wouldn’t want their kids to lose their innocence like that or even experience that in their kids’ lifetime. Most adults wouldn’t want to see a child experience what this little girl goes through. Everyone thinks of children playing with their imagination running around with a stick saying it’s a sword. Just having fun with friends or their minds. Not even knowing what death is. With this kid: her dad died, people are shot in front of her, she is eating rotten food, her hair is falling out, and just in a year her life becomes something in nightmares. Any adult would want to “save Syria’s children”. Adults meaning grandparents, young adults, working adults, …show more content…
Pathos was the main focus of “Most Shocking Second a Day”, it’s what Save the Children started with. The authors let the audience connect with the happy little girl by showing moments in her life a regular girl has. This makes the audience comfortable. Then they sneak in little things that make the audience feel a little worried. Things such as the moment when the mom is a little worried about the breaking news playing on the television, while the little girl is fully entertained by a Rubix cube. The moments when the girl has to wear a mask, coughs and starts to eat rotten food is when the author draws in the audience. Getting the audience to start to feel upset or angry. Soon after the author starts kicking in moments that plays on the heart, making the audience feeling more than angry or upset. These are the moments when her father dies or the ending when she doesn’t blow out her candles on her next birthday. This commercial builds up pathos and not just drops it on the audience, making the emotional distress more
Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.
Almost every commercial uses Pathos, an appeal to emotions, to convince the viewer that their product is the best choice for them. The use of Pathos enables the persuader to reach out to the audience in a subconscious or even unconscious level. Emotion creates a bond with the viewer and the advertiser. Liberty Mutual commercials convince us that they provide the best coverage and benefits, such as 24 hour road side assistance and easy repair estimates. In particular, their commercials stand out as as one who uses humor and fear, and then provides reassurance to coax us to chose their insurance over others.
What a good way to urge viewers to donate money than by showing in the commercial pictures of sorry looking animals? The type of objects they use are cages, crates, and the animals. It targets any animal or anybody in reality because they can see that these animals are in need of help, also that these animals have been abused. This commercial has demographic is an extremely important factor in commercial productions, the fact that so many different people are susceptible to the pathos of the commercial to the point of tears. This commercial had a use of music and it also plays an important role in the use of pathos. The song “In the arms of an Angel” by Sarah MacLauchlan has a part that makes me sad every time I seen the commercial “There always some reason, to feel not good enough” (Sarah McLachlan SPCA, n.d.) and this is sad because these animals don’t feel good enough and you can tell by their
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
The sad background music immediately sets the tone and the speaker’s soft, mild voice only furthers the auditory strategies used throughout this commercial. This advertisement also evokes emotion through visual senses; for example, the images are very realistic and sometimes graphic. The combination of visual and auditory appeals creates an emotional advertisement that is hard to forget about. Sarah McLachlan, the speaker in the advertisement, said herself: “I have to say it was brutal doing those ads…I can’t watch them-it kills me” (Marquina). She is not alone in feeling this way; many viewers find the advertisement to be too heart-wrenching. Even if the commercial overwhelms these viewers, it still is successful in evoking their sympathy and lingering in their
Creators want their commercials, tv shows, movies or articles to draw the audience in. They strive to get your attention using ethos, pathos and logos. A Nike commercial with LeBron James as the star did just that. The commercial about following through with your dreams and becoming big out of nowhere is spine chilling and inspiring.
Throughout the entire commercial, pathos is executed to have a lasting effect on the audience. As shown, the young Olmypians in this video undergo many hardships such as: being startled in
Almost 450,000 babies are born too soon in the US every year. Families struggle daily while their children fight to live. So many babies are becoming miracles because they aren’t expected to make it. March of Dimes took action because they want to see prematurity and birth defects end. Every little donation adds to the research fund to find the causes of these things. They appeal to emotions to persuade people to join them and fight to end preterm birth forever. Watch March of Dimes commercials and determine if they are doing it right. Are they making people want to support their campaign? Are their advertisements enough to drive the world into donating and marching for preterm babies? The appeal they use to draw people in is very effective. Its pathos that makes us feel sympathy, horror, joy, and motivation. It’s pathos that pushes us to take a
The campaign for dignity and dying used emotion to influence their audience. Started by the phrases in the advertisement, it makes the viewers associate themselves by thinking how it would feel to be in that situation. It tries to force the audience to think of a loved one or them self in a possibility of living in pain and suffering. The picture has a great convincing effect. The patient in the advertisement is completely conscious, therefore able to make his own decisions. Also the fact he is in a hospital bed and hooked up to some medication could be a sign for the viewers to believe he is miserable. The viewer will now feel sympathy for the patient and what he might be going through. This was the strongest strategy used by the campaign, without using emotion in this particular sensitive advertisement it would have been harder on the organization to try and build an argument or to even persuade the public. If you put two together, the text and visual of the advertisement, they complement each other. The visual gives the public an example of the text. This helps gain better knowledge of the topic. If the public was not familiar with Euthanasia, the picture gives them a better understanding of what it means. Without the visual in this advertisement it would still have some relation but not as much. The visual portion helps the overall persuasion and builds a better
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.
For example, at the end of the commercial, the quote, “Our children and grandchildren will look back at this time… and we need to make sure that they can be proud of us.” (Clinton, H.), tries to create an atmosphere that makes you feel protective and compassionate, since most parents want to give their children the best life they possibly can. Another technique that was used in the commercial was showing the young children’s facial expressions while they were watching Trump discriminate others, and display disturbing behavior while being praised by his supporters. The children in general, convey certain feelings from the reader while watching the commercial. Children are seen as innocent and willing to learn, so when the viewer sees them watching Donald Trump speak as terribly as he does, emotions start to arise.
The advertisement portraits children baring horrible facial bruises and cuts. some children look as if they have a broken nose, while others with severe looking bruised eyes. The ad has a caption that illustrates the relationship to their mother 's features.