Help the Innocent
It is mid December, it is below zero temperatures, the ground is snow covered, and your parents send you outside and tell you that you are not allowed back in the house. You are left alone to fend for yourself and freeze. Thousands of animals go through this exact scenario every single year, everywhere. Not everyone is an animal lover, but nearly everyone reacts in the same manner to the BC SPCA, British Columbia society for the prevention of cruelty to animals, commercial staring Sarah McLachlan. When you hear the introduction of McLachlan’s song playing on the television, it is a good sign to change the channel or grab some tissues because this one is a tear jerker. The BC SPCA does everything they could possibly do to
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In the beginning, starting off with “every single hour in BC, an animal is violently abused,” grabs attention of viewers because that is a very large amount of animals to be involved in abused or neglect. The use of the statistic that 3,000 animals were rescued last year in the British Columbia puts it into a much bigger picture of how many animals are actually being treated like this. The commercial puts the cost in an easy to understand way, saying that it was eighteen dollars a month or sixty cents a day, making it seem like a smaller amount than it really is, to appeal to more viewers. The BC SPCA did a fantastic job of tugging at the viewer’s heart strings. The choice of the song “Angel,” really puts emotion into the commercial. Hearing the lyrics to the song and seeing the photos that they chose to go with the commercial makes viewers ache at the fact that there are animals out in the world suffering and hurting. Seeing the animals on the screen makes it nearly impossible for the viewers to not want to help those poor …show more content…
Creatively, they chose photos of animals that looked sad and depressed in the beginning before McLachlan starts speaking. After she speaks about donating money to help the animals, the animals in the photos look genuinely happier. Another creative way that the company uses photos, is they used photos of animals that were mangled and beat up. For example, they show a cat with one eye and a dog that is hobbling around because his back legs do not work properly. Also, showing videos of animals in cages, looking out wishing that they were not stuck up in the kennels and were out with better owners. As a viewer, seeing the animals in cages and looking so sad makes me want to donate all my money to the BC SPCA and help all of the animals that are experiencing what the animals on the commercial
The very first trigger that is in the commercial is in the first eight seconds. In the beginning the woman is with her old dog in a vets’ office. The woman is stoking her dog while looking somber. By deductive reasoning one can understand that this means the dog will be euthanized soon. The impending death of this woman’s beloved dog appeals to one’s pathos. People will be able to feel sympathy and or empathy with what this woman is going through by putting her dog down. Depending on if someone has been in this woman’s shoes before and understands the pain she is going through, will determine if one feels empathy, sympathy, or both.
The first appeal is shown by using logos to give the viewers reasoning to give some donations to animals that are in need of a home. Logos is an appeal to an audience basic on logic or reason. During the opening scenes of the commercial, words flash on and off the screen in between the videos and pictures of abused animals. The first part of the commercial “Every single hour in BC an animal is violently abused” (Sarah McLachlan SPCA, n.d.). This commercial had Sarah McLachlan, a famous singer; she was a supporter for this organization. This
Upon first receiving this assignment I was honestly not sure what I would do it on. Then I remember a very well done commercial from 2006. If you’re not sure what commercial I am referencing it is the ASPCA commercial with all the injured animals and "arms of an angel" playing in the background; furthermore, Sarah McLachlan voices over and stars in the commercial. The commercial does a good job of appealing to animal lovers sense of emotion (Pathos) through the photos and videos of helpless and beaten animals. Sarah McLachlan also appeals to animal lovers through the fact that she has been a longtime supporter of the ASPCA (Ethos). Also, the video includes statistics that can easily be proven these statistics help to support the commercials cause (logos). Finally, the commercial itself appeared on television which is a great medium to get a message across; in addition, this commercial is valid in any year and will always appeal to a
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
In an article describing the entire series of ASPCA ads that Sarah McLachlan appears in, the author states “that simple pitch has raised roughly $30 million for the organization since the advertisements started running in early 2007, making it the A.S.P.C.A.’s most successful fund-raising effort” (Strom). This article goes on to explain that many viewers are compelled to donate because they feel empowered whereas the animals being shown are helpless; the ads make the viewers feel like they can make a huge difference and this is a major advertising strategy. After further researching the success of this advertisement, it became clear that this method was not only used by the ASPCA but also in many other commercials that are aiming for donations from the viewers. It is found that people “are particularly sympathetic and likely to donate when they see sad expressions versus happy or neutral expressions” (Small & Verrochi). Based on this research, it is intentional that victims are pictured on charity appeals, such as this one, to elicit the responses that are believed to engender prosocial behavior. With that said, it is not a surprise that these ads were successful in bringing in donations for the
Individuals’ right to keep and bear arms in self-defense should be further restricted. For example, George Zimmermann – neighborhood watch citizen responsible for the teenager Treyvon Martin’s death
Violence is everywhere in the United States of America. Many people in America and around the world have been a victim or know someone who has been a victim of violence. Over 22 million women in the United States have been raped in their lifetime according to the website, Victims of Crime. This number is significant. Advertisements could play a role in making violence more acceptable in our society. PETA, People for the Ethical Treatment of Animals, is known for having shocking advertisements. This pro-vegan and pro-vegetarian nonprofit organization has always been a topic of interest. Many of PETA’s ad campaigns are related to sexuality, violence, discrimination against how people look, and dominance over women. There are many pro-vegetarian and pro-vegan ads that do not degrade women and still are persuasive. Jean Kilbourne writes about violence and the degradation of women in advertisements. Kilbourne explains her point of view in her piece, ‘“Two Ways a Woman Can Get Hurt’: Advertising and Violence.” Considering Kilbourne’s argument, PETA ads are a concern because of the suggested violence while other pro-vegan and vegetarian ads are not.
The commercial emphasizes an altruistic parent-child relationship throughout. It shows all of the incredible ways a father sees his daughter grow through her first years of life and the impact she has on him. Using this relationship coupled with the nostalgia-inducing music played throughout the commercial provides the audience with a feeling of saudade that shapes the advertisement.
No one knows for sure where the ponies came from.The chincoteague ponies stand at twelve to thirteen hands. Chincoteague ponies are stocky with short legs, thick manes, and large round bellies. Assateague island is a harsh environment for them to live and there diet is limited. We will be focusing on the Chincoteague pony roundup. You will learn about the History, The modern day, How did the book Misty of Chincoteague help the pony roundup become famous,You will also learn about the ponies on Assateague island, Finally you will learn a few quick facts about assateague island. Did you know for a horse to be considered a pony it has to stand less the 14 hands or 4.6 feet?
The campaign for dignity and dying used emotion to influence their audience. Started by the phrases in the advertisement, it makes the viewers associate themselves by thinking how it would feel to be in that situation. It tries to force the audience to think of a loved one or them self in a possibility of living in pain and suffering. The picture has a great convincing effect. The patient in the advertisement is completely conscious, therefore able to make his own decisions. Also the fact he is in a hospital bed and hooked up to some medication could be a sign for the viewers to believe he is miserable. The viewer will now feel sympathy for the patient and what he might be going through. This was the strongest strategy used by the campaign, without using emotion in this particular sensitive advertisement it would have been harder on the organization to try and build an argument or to even persuade the public. If you put two together, the text and visual of the advertisement, they complement each other. The visual gives the public an example of the text. This helps gain better knowledge of the topic. If the public was not familiar with Euthanasia, the picture gives them a better understanding of what it means. Without the visual in this advertisement it would still have some relation but not as much. The visual portion helps the overall persuasion and builds a better
The advertisement portraits children baring horrible facial bruises and cuts. some children look as if they have a broken nose, while others with severe looking bruised eyes. The ad has a caption that illustrates the relationship to their mother 's features.
Abuse towards animals is recognized by many in the commercials shown on television, including the Sarah McLaughlin song and the pictures of animals starved and beaten. The commercials are shown quite regularly and give viewers a small look into the world of animal cruelty. What the commercials do not show, however, are the countless cases of people getting away with violence, as well as the hundreds of thousands of animals who did not live to make the commercials. Television, radio, and internet ads often depict and portray the lives of animals living in shelters, and ask the public to donate money each month for the cause. Without a doubt, this is the extent of what many people can say their experience with animal cruelty consists of: pictures and short video clips of half-dead dogs and cats left to die in over-crowded housing.
Summer has come to an end and school back in full swing. One is ready to crush the challenges facing a 5th grader. The last bell for recess sounds. Young boys race outside to enjoy the sun’s warmth. Name calling and horse-playing around immediately begins as they plan their weekend fun. Challenging each other to execute silly acts or daring one another to flirt with the girls across the playground. One yells out if you don’t jump from the top you are a sissy. Then one hears ask Julie out first. Recess is almost over when another one yells out he won’t…he’s a gay sissy. Silence has now blanketed the playground and one could hear a pin drop. Saved by the bell it was time to line up and head back to class. The final bell of the day
It is a sad truth that many animals in the United States are without homes. In fact, four million cats and dogs are put down in animal shelters annually (“Pet Overpopulation”). However, there is one organization trying to change this statistic. The Progressive Animal Welfare Society is focused on giving animals a home, as well as educating the public about animal care.