Bc Spca Persuasive Speech

1072 Words3 Pages

Help the Innocent
It is mid December, it is below zero temperatures, the ground is snow covered, and your parents send you outside and tell you that you are not allowed back in the house. You are left alone to fend for yourself and freeze. Thousands of animals go through this exact scenario every single year, everywhere. Not everyone is an animal lover, but nearly everyone reacts in the same manner to the BC SPCA, British Columbia society for the prevention of cruelty to animals, commercial staring Sarah McLachlan. When you hear the introduction of McLachlan’s song playing on the television, it is a good sign to change the channel or grab some tissues because this one is a tear jerker. The BC SPCA does everything they could possibly do to …show more content…

In the beginning, starting off with “every single hour in BC, an animal is violently abused,” grabs attention of viewers because that is a very large amount of animals to be involved in abused or neglect. The use of the statistic that 3,000 animals were rescued last year in the British Columbia puts it into a much bigger picture of how many animals are actually being treated like this. The commercial puts the cost in an easy to understand way, saying that it was eighteen dollars a month or sixty cents a day, making it seem like a smaller amount than it really is, to appeal to more viewers. The BC SPCA did a fantastic job of tugging at the viewer’s heart strings. The choice of the song “Angel,” really puts emotion into the commercial. Hearing the lyrics to the song and seeing the photos that they chose to go with the commercial makes viewers ache at the fact that there are animals out in the world suffering and hurting. Seeing the animals on the screen makes it nearly impossible for the viewers to not want to help those poor …show more content…

Creatively, they chose photos of animals that looked sad and depressed in the beginning before McLachlan starts speaking. After she speaks about donating money to help the animals, the animals in the photos look genuinely happier. Another creative way that the company uses photos, is they used photos of animals that were mangled and beat up. For example, they show a cat with one eye and a dog that is hobbling around because his back legs do not work properly. Also, showing videos of animals in cages, looking out wishing that they were not stuck up in the kennels and were out with better owners. As a viewer, seeing the animals in cages and looking so sad makes me want to donate all my money to the BC SPCA and help all of the animals that are experiencing what the animals on the commercial

Open Document