Del Rio Foods Analysis

Del Rio was established in 1933, and it is located in California. Its owners are Bob and Maria. Del Rio is an agricultural business where processed canned products and fresh produce are sold. Both owners have the same agricultural background which is why they are doing this business. They are running Del Rio successfully. When the world was going through a great depression, many businesses had tough time to survive. However, Del Rio Foods, Inc. was in stable condition even though they did not make a lot of money. From 1987 to 1990, their Income Statement shows that they had a steady increase in their net income each year. The CEO’s objective is to expand his business as far as into east coast. Del Rio acquired a couple of farms and built them as its main facility and a distributor. Joint venture was formed with few wholesalers and retail stores. Additionally, Cape Fear and Wilmington plants were bought to increase productivity. The mission statement, SWOT analysis, and action plan are discussed further.

The vision of the CEO is to go as far as into east coast. Bob is planning to buy additional farm lands to grow more fresh produce to increase the sales. This will welcome new customers, suppliers, retailers, and wholesalers. Also, there will be more job openings to public. People will find positions in various departments or whatever post they are capable of doing it. More people there are to work, faster the jobs get done. Of course, Del Rio will get more business from its customers, retailers, and wholesalers when they see that this company is the only one that gets the job done quickly. Bob also wants to remodel, repair, and keep his plants neat and clean. After making some improvements, it will build comp...

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...epartments where needed. His strategy and vision for the company will determine where everyone will focus their efforts.

The CEO needs to create a corporate culture. His culture will determine what people should be doing and what should do not be trying. He can decide who will stay, who will leave, and how the job will get done. Culture starts with the boss. He can decide how he wants people to act and start modeling the behavior publicly. STOPPED HERE…!!!:)

Capital allocation. Every dollar you raise and spend should produce more than $1 of return for the company, or it’s a waste of money. Learn how to make these judgements.

Hiring and Firing. The job of executives is primarily team and culture building. Hiring and firing are must-have skills. Read, take classes, and review past hiring successes and mistakes. Do whatever you can to hone your abilities.