Porter's Five Forces

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The literature suggested that “Rapid changes in the external environment of organisations have been accompanied by calls for accountants to change the nature of information they provide, the skills they possess and the role they play in the organisation. The proposed changes, which are encapsulated under the phrase accounting for strategic positioning or strategic management accounting are two pronged. On one hand accountants are required to reposition themselves in the organisation hierarchy where they will be involved in the formulation, implementation and choice of strategies. Accountants are also being urged to adopt a range of techniques whose emphasis is futuristic and external to the firm especially emphasizing the importance of monitoring customers and competitors.” (Nyarnori, 2000). Based on my studies on the industry of stock brokerage, I agree with the statement that “The tools and techniques that were covered in the Strategic Cost Management and Strategic Business Analysis courses are very useful in providing decision oriented information to senior management in my organisation and such information will ultimately enhance its corporate value.” The essay (How Porter’s Five Forces Model shapes strategy for a new and small-size stockbroker) may be one of applications of those techniques learnt from the Strategic Cost Management and Strategic Business Analysis . 1. Introduction The industry of securities brokerage (or named stockbroker) may be divided into three categories: the multinational financial giants, the traditional adviser-based stockbrokers and the internet-based stockbrokers. The large-scale multinational financial giants are probably represented by the renowned investment banks such as Goldman Sachs, UBS, D... ... middle of paper ... ...back and learning, so that the strategy can be carried out on the whole organisation. 6. In Conclusion The technique of Porter’s Five Forces Model is discussed in this essay and in applied in the model for shaping strategy of a new and small-size firm in the stockbroker industry. The weakest point in the industry may be local adviser-based brokers and the needed-based positioning may be the suitable strategy for the firm to survive in the fierce competitive market. Even though a myriad of tools and techniques learnt in the Strategic Cost Management and Strategic Business Analysis courses are not fully exploited in this essay, it is generally recognised that those techniques are useful for a corporate to formulate strategy, do strategic planning, control costing and quality, as well as eventually elevate its values, regardless the nature and size of organizations.

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