Snapchat Essay

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How to Find Marketing Success on Snapchat in 2017?
Snapchat has grown to become a force to be reckoned with. Initially regarded as something for teens and pre-teens, the social media network has grown tremendously, and is now firmly ahead of Twitter. With hundreds of millions of people viewing content on the application, it offers a huge market for someone looking to market their brand. There is a right and wrong way to use Snapchat. This guide will illuminate on some of the methods you should use to make the most of it. Why is Snapchat So Effective?
In other platforms, a company brand is portrayed as just that- a brand. Snapchat however, takes away this façade and humanizes it. It allows the companies to interact with their customer in a highly engaging and personal way. What’s more interesting is the fact that the content posted on Snapchat hasn’t been refined. It is raw, and this gives it a greater appeal. Then there is the …show more content…

If you have a product you are offering, or have a new one on offer, you can highlight it in your short video. Providing a walkthrough gives confidence to customers and they will likely be more perceptive to buying.
Snapchat Marketing with Sponsored Lenses
This might not be the easiest marketing campaign because it is costly, but for those brands that can afford it, the ROI is enormous. Basically, you work with Snapchat to create a custom hilarious filter for your users.
Tap Into an Established Following
Working with an influencer is a great way to get your brand noticed. It builds on the trust that the users have with the influencer, and by involving them in a campaign that highlights your brand can win you a lot of new followers. In this age of internet personalities and youtubers and social influencers, it should not be too hard to find someone willing to work with. The more entertaining and hilarious the campaign, the more successful it’s likely to be.
Use

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