Research Paper On Instagram

1042 Words3 Pages

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10 tips on how to use Instagram as a starting platform for your business

Here you will learn how to establish and grow your brand on Instagram. Some businesses have been using Instagram for years without success because they were unfocused, focused on the wrong thing, or were alienating their core consumer. Here are ten tips to help small businesses, entrepreneurs and new starters make a positive splash on Instagram.

1 - Aim for a female demographic without leaning too far into gender stereotypes

Instagram is mostly populated by female users, which explains why the most viral pictures are typically female friendly. For example, the image with the most likes is by KendallJenner, with over 3.6 million likes, and it is of her …show more content…

4 - Consider collaborating with an Instagram influencer

Larger businesses can afford to have celebrities promote their goods and their brands. Your small business is going to struggle in this regard, but you may be able to cross promote with another influencer if he or she operates within your industry or niche area. Here is a guide to using influencers for companies that wish to dip their toe in the world of Instagram influencers.

5 - Promote your business with Facebook and Instagram

Facebook owns Instagram, so there are benefits to be had from cross promoting on both social media platforms. One commonly used method is to post to Instagram, share it on Facebook and then use Facebook’s paid media so that it appears on Facebook news feeds.

INSERT IMAGE - …show more content…

Notice what times they post and learn from their mistakes. If you are looking to steal some of their followers, then try the Better Lemonade Stand article on Instagram.

7 - Share photos that describe what your company is doing or soon to do

ABC World News shares images that explain what is coming up on their TV channel. Is there a way you may be able to do a similar thing with upcoming products, events and discounts?

INSERT IMAGE - https://lh5.googleusercontent.com/LEOwP5aSDYemfFmjAuiJLjaQz2Xs2ZQDJKCtJOVuNAagu0TfA1XP2bD-Nl9kgVNz1NqXgbR3nz1hHHnOiQaSsswzhYBn-bE7PI8hucRfPx7Hnq8Q06BJXQkq-w

Tell people you have a sale on, and their reaction will be mild. Tell them there is a sale coming, and they may be slightly more interested. Tell them that an exclusive discount code will be published, but it will be hidden in an image over the next week, and people will pay close attention to your images for the next seven days.

8 - Post with a purpose, but do not focus on

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