Direct Mail: Brandy Melville's Marketing Strategy

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Direct Mail- Brandy Melville is teaming up with American Eagle and Pacsun for their promotional advertising. They will be helping promote our campaign in their direct mails to their loyal customers. At the bottom of their emails to their customers they will mention our campaign that will be going on. We will also be giving everyone that buys something in our store or orders anything online will get a rubber bracelet that says ¨Brandy Boost¨ on the back of them. C. Display Window displays- Our promotional campaign posters will be displayed at the front of every store. When you get in the store an employee will be handing out flyer that look exactly like the window display in the store on Sunday, December 18th all day during the shopping hours.

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