Email Marketing Essay

Direct mail marketing is also referred to as direct response advertising. This is because it allows businesses and other organizations to communicate straight to customers using techniques like text messaging, interactive websites, display ads online, email campaigns, flyers, catalogs, letters, television commercials, outdoor ads, and newspaper and magazine ads that normally generate response. There are quite a few characteristics that determine direct marketing. First, generating a database that often contains other information that may be relevant from business to business is used in developing the database of target-marketed businesses. Second, the message one would like to market is then sent to the database list because direct marketing

Here are five reasons from Brian Gardner why you should use email marketing. It is cost effective (Gardner). Email newsletters are very simple to set up and no postage fees apply to emails. When considering email or direct mail, direct mail involves printing out each newsletter, which contains printing costs, paper costs, and postage costs. Email marketing has none of these costs involved. You can track data(Gardner). You can see how many people looked at your email, how many people clicked on links provided in your email, and how many sales were promoted using email. It is also easy to track which users have unsubscribed, to update your email list. You can automate your campaigns (Gardner). Emails can be scheduled weeks or even months in advance. This is especially good for promotions your business is offering for customers. It’s immediate (Gardner). Other marketing strategies may require you to wait for your results, but with email marketing, your results come immediately. If prospects or customers want to unsubscribe, you will be sent this result. If prospects or customers are interested in what you sent, they will reply or contact your business in some way. It can boost sales (Gardner). This is one of the most important reasons any business should be using email marketing. Subscribers can be emailed about promotions or special discounts your business is offering. Loyal customers could even be sent coupon codes every now and then to keep them coming back for more. If these five reasons don’t persuade you to begin an email marketing campaign today, then I don’t know what will. Keep your current customers engaged while gaining interest from new