6 Instagram Marketing Tactics To Use in 2 Hours
Instagram is one of the best and prominent marketing platform that help businesses to spread out their word across the world with the means of pictures. Everyday more than 75 million pics/posts are uploaded in Instagram, and that 's why it has turned as a world of attention and traffic as well. If used Instagram smartly and savvy, it can help you reap attention which can be effectively used and exploited for the business. Are you planning to use Instagram as a marketing channel for your business? For using Instagram as a medium to market your brand or business successfully, these 6 marketing strategies can be adopted in less than 2 hours and will help you promote your brand and give your Instagram marketing campaign a boost.
Strategy #1: Organize an Instagram marketing campaign
The first crucial Instagram marketing strategy is to organize an engaging user-generated content marketing campaigns. Through this, you 're going to share valuable content with your community. Generating useful content for sharing it through your brand’s account can be quite hectic and difficult as well, but with the unbelievable
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Instagram is not a-one-way medium for marketing your business or brand. If your main aim is make your community engaged and communicate with you brand or company, then you must be performing the same together. When participating in the shared posts of your followers, it will help stepping-up your relationship together and also boosts your visibility to their network/community. Payback your follower 's passion for your brand by participating in their shared posts articles and the outcomes may pay rewards for sure. For getting success on Instagram keep interacting with your followers and target
The objective of this social media marketing plan is to present a marketing strategy for the J.M. Smucker company, which is among the most reputable food brands in the USA. The company is headquartered in Orrville, Ohio and is a manufacturer of ice cream toppings, natural peanut butter, beverages, shortenings and other products. In the recent past, the company has been failing in its social media presence due to bad publicity occasioned by its anti-GMO labeling campaign efforts. The company is known for its ‘family-friendly foods’ but uses genetically modified ingredients in its products. The anti-GMO labelling campaign support has adversely affected the company’s standing with consumers as evidenced
Whole Foods began in Austin, TX in 1980 as a way for people to get the natural foods they desired. After several mergers Whole Foods has grown into a chain with nationwide locations and topped the list in 2013 for the healthiest food store (Paul, 2013). Whole Foods offers choices for those that choose to be health conscious and prefer organic foods and clear labeling on all packaging; they even carry grass fed meats and do not use any artificial ingredients in their baked goods or snacks. In addition they label if an item contains a genetically modified organism, GMO for short.
First of all, Instagram was first launched in 2010 by Kevin Systrom and Mike Krieger. It is as one of the dominant photo social platform and had about 1 million users in just 2 months after it launched. Over 150 million active users and 55 million photos are posted per day. Instagram is similar to Facebook, where users can click the “like” button to show their interest. Like Facebook or Twitter, Instagram doesn’t take time to write something, users pretty much post photos to share to the other users. This can be used effectively at marketing. Some companies may block the access to Facebook or Twitter on company computers but for Instagram, users can easily look at any time with a site on their smartphone. Blogger, Mark W. Schaefer claims that if the companies are “visual” brand, in order to advertise the products, photo sites are suitable. For the companies, this can be beneficial to explore customers by searching through topics and hashtags. So, the companies like Maybelline or Pantene, most people would want to see what the products look like. By the way, hashtags are one of the characteristics of Instagram. It is tagging system that categorizes the keyword. Users can post photos and short message by using hashtags. There is a section where users can search the specific keywords to search the photos that other users have taken. Usage of hashtags are used on almost every social media like Facebook,
Like Facebook, Instagram offers an environment where people can upload pictures and videos and other people can comment and like what is posted. Pictures that are uploaded on Instagram can be shared on Facebook. This expands the communication environment of Facebook. Facebook has become very big with video and picture sharing. Users can comment on various videos and pictures uploaded by their peers. Users also have the option to like videos and pictures. Other people can see these interactions being done, which leads to other people seeing the pictures and videos. Many advertisements are also used on Facebook. Since Facebook receives a lot of traffic from people, videos that advertise products can be uploaded to Facebook, so they can get more attention. People are able to attach recent news articles onto their profile that can be shared with their friends and family members. All of these are useful techniques and lead to a larger communication discourse
the fabric will not stretch out and the nylon provides coverage. (Lutz, “Here's What's So Special About Lululemon's 'Luon' Fabric”, 2013)
As a marketer, visible content is king when managing a brand. In addition, Instagram is a great place to advertise a new idea or product. However, it is important that if a company decides to use Instagram as a channel for marketing, that they pay attention to two variables. These variables are: The audience and the content.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
While we are on Facebook, Instagram we can see so many advertisements; all those advertisements of business enhancing their business through Social Media. Firstly, to support my opinion, my first small organisation is a Madam Boutique (traditional style clothes of India). Indians live across the world, many of the Indian people liked and followed her Facebook Page and Instagram page every day and even they post the new styles of traditional dresses on a monthly or weekly basis. Their customers order the dresses online, they send a sample and do video chat with them. Their Facebook says they reply in few hours. Through Facebook page and Instagram page they expanding their customer’s day-by-day. My second major company is southwest airline that will clearly shows us that social media does have impact on business. Southwest airline is U.S major airline, the largest low-cost carrier, in Delas. Southwest airline is domestic airline which flights only in U.S. Research shows that since 2006 southwest airline started using online or social media they gain more customers. ‘Southwest airline is first airline which reaches over 5m Facebook fans’ (southwest airline co., 2016). Moreover, southwest airline organization says listen to customer first and then they said that they are trying to share ‘real’ content of topics. ‘Southwest airline is 24/7 online; 1 million twitter followers, 12 million monthly visits to its website,
They currently use social media as marketing but only use Facebook and twitter. They could benefit from also adding a page on Instagram.
It surpasses the traditional means of business, businesses can now be heard and visible and given a platform to communicate with customers like never before. Marketing is a management process that identifies, supplies, and presumes customers needs, requirements, and wants. Social media marketing is a platform that helps regenerate an organization marketing techniques. It helps create a new perception about the company’s product and the vital marketing programs and create a method to gain an edge in the online business world.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
Here you will learn how to establish and grow your brand on Instagram. Some businesses have been using Instagram for years without success because they were unfocused, focused on the wrong thing, or were alienating their core consumer. Here are ten tips to help small businesses, entrepreneurs and new starters make a positive splash on Instagram.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
It mirrors how we are increasingly becoming an entrepreneurial society each day. Companies nowadays market and promote their products with ease. If you log into instagram you will find posted photos of various products or logos of different brand names. Survey has shown that an approximated 40% of brands use instagram for marketing (social media examiner, 2014).