Historical Overview: What is Instagram?
Instagram was founded in 2010 by Kevin Systrom. Kevin was born on December 30, 1983 in Holliston Massachusetts. As a child, he was introduced to a game called Doom 2, which spark an interest in computer programming. Systrom attended Stanford University and in 2006, received a bachelor’s degree in management science and engineering. After graduating, he joined Google as an associate product marketing manager. Kevin spent two years at Google before leaving to join Nextstop. During his time at Nextstop, he developed a prototype called Burbn and pitched it to Baseline Ventures and Andreessen Horowitz. They loved the idea, and as a result; he received $500,000 to build Burbn. During the development of the
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In addition, the app offers users an ability to customize the image using filters. The purpose of the filters is to turn a mobile photo into an artistic-looking image. The name was derived from the combination of “instant camera” and telegram. According to an article published by Mikaela Rakos, Instagram started with “one million monthly users” (Rakos 2014). In April of 2012, the company reached 30 million users. As a result, Facebook noticed the growth and bought the app for one billion dollars (on April 9, 2012). From that point on, the usage of Instagram has gone up exponentially, reaching 150 million users in 2013. Instagram’s growth is largely due to the Facebook purchase. The company was listed in Time Magazine as “one of the top 50 apps for Android” and a report by Global Web index found that Instagram was the fastest growing social …show more content…
As a marketer, visible content is king when managing a brand. In addition, Instagram is a great place to advertise a new idea or product. However, it is important that if a company decides to use Instagram as a channel for marketing, that they pay attention to two variables. These variables are: The audience and the content.
When marketing on Instagram make sure that the post is reaching the target demographic. This can be achieved using the hashtag system. A hashtag turns “topics and phrases into clickable links on personal pages” (Rezvani 2013). This helps users find posts and topics they’re interested in. Marketers must be aware that a hashtag is a way of reaching the target demographic.
In addition to knowing the audience, the content should represent the brand being marketed. A marketer should ensure “transparency of content and the activity of followers” (Rezvani 2013). An Instagram profile may have a million followers, but that doesn’t mean they are all active. However, this doesn’t limit the marketer; some posts can be entertaining. What separates a good Instagram page from a great one is the combination of informational and entertaining posts. Not all users want to see the products every
Furthermore, the brands act autonomously of the community. Most social media platforms are single or narrow-minded ideologies whose long-term outlooks are unclear. Moreover, the source of traffic is unreliable and it can change unexpectedly, which makes it hard for marketers to accurately predict their target audience.
Like Facebook, Instagram offers an environment where people can upload pictures and videos and other people can comment and like what is posted. Pictures that are uploaded on Instagram can be shared on Facebook. This expands the communication environment of Facebook. Facebook has become very big with video and picture sharing. Users can comment on various videos and pictures uploaded by their peers. Users also have the option to like videos and pictures. Other people can see these interactions being done, which leads to other people seeing the pictures and videos. Many advertisements are also used on Facebook. Since Facebook receives a lot of traffic from people, videos that advertise products can be uploaded to Facebook, so they can get more attention. People are able to attach recent news articles onto their profile that can be shared with their friends and family members. All of these are useful techniques and lead to a larger communication discourse
the variety the company has to offer. (How to Use Instagram to Promote Your Brand
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Instagram is the 8th most popular app! In the United States there are 77.6 million Instagram users. Of the 77.6 million users 51% of the users are male and 49% are female ("Ratcliff, Christopher.") 20 million of the 77.6 million users access Instagram from their desktop and 40 million use cell phones. Nearly 30 billion photos are uploaded a day and there are 3.5 billion likes daily. In 2015 35% of teens said Ig (Instagram) was their favorite app. Over time that number has risen and Instagram's popularity has risen ("Ratcliff, Christopher.") A lot of times there can be racism or even feminism on
In April of 2012, Facebook announced that it would buy Instagram, an online mobile photo/video-sharing social networking app. The acquisition cost Facebook approximately $1 billion in cash and stock, in attempts to provide Facebook with a strengthening mobile player that would continue to reel in new audiences of all ages worldwide. Instagram was launched in 2010, and had around 30 million active users by the time the acquisition was met—the largest audience of any startup ever to be purchased by Facebook. The acquisition was a notable step for Facebook, whose mobile site became a weakness in past years. Purchasing Instagram was Facebook’s chance to resolve this issue, as Instagram was the most downloaded application on the iPhone at the time.
It’s no secret that social media is a powerfully image-driven trend. Facebook’s reconfiguration has even made images larger and more noticeable. In Twitter also the images can be included in between 140-character tweet. Whereas Instagram is particularly image-driven social networking platform.
The first crucial Instagram marketing strategy is to organize an engaging user-generated content marketing campaigns. Through this, you 're going to share valuable content with your community. Generating useful content for sharing it through your brand’s account can be quite hectic and difficult as well, but with the unbelievable
The Instagram Influencer can be seen quite repeatedly across one's feed because of the internet's obsession with discovering new users to praise. Normally, these people are considered Instagram famous, and continue to develop their fame on different platforms other than Instagram, such as: Youtube, Snapchat, and Twitter. They are the trendsetters of today's society and everyone is caught up in all the gossip or "breaking news" relating to them, no matter how big or small. Updating their followers on any minor or major incident in their lives is their main objective in order to keep them satisfied and content.
Although a consumer may love a brand he/she is weary of the message distributed by them. However, posts created by influencers, even when #ad #sponsored is included, aren 't scrutinized to that level and are seen as more organic. Based on this, today 's consumers turn to their peers for recommendations and never buy before doing their research. Don 't believe me?
Instagram marketing offers social media fans the chance to plot an extra work where they get paid for posting beautiful pictures and get free stuff. Instagram is a medium where brands used to promote their products and services by sharing photos or small videos.
Here you will learn how to establish and grow your brand on Instagram. Some businesses have been using Instagram for years without success because they were unfocused, focused on the wrong thing, or were alienating their core consumer. Here are ten tips to help small businesses, entrepreneurs and new starters make a positive splash on Instagram.
Pinterest was founded in San Francisco in 2010 and rapidly grew into a major social media platform. Founded by Ben Silbermann, Evan Sharp and Paul Sciarra, the company is operated by Cold Brew Labs and supported by outside investors. Pinterest CEO Silbermann conceived the idea in 2008 as a Google employee when he thought of the benefits of having a platform where he could share his favorite items, hobbies and collections. Silbermann had collected bugs as a child and was interested in sharing his hobby...
Warner, Brian. "One Year Ago Today: 27 Year Old CEO Kevin Systrom Sells Instagram For $1 Billion." Celebrity Net Worth. N.p., 10 Apr. 2013. Web. 14 Nov. 2013. . (6)
It mirrors how we are increasingly becoming an entrepreneurial society each day. Companies nowadays market and promote their products with ease. If you log into instagram you will find posted photos of various products or logos of different brand names. Survey has shown that an approximated 40% of brands use instagram for marketing (social media examiner, 2014).