In April of 2012, Facebook announced that it would buy Instagram, an online mobile photo/video-sharing social networking app. The acquisition cost Facebook approximately $1 billion in cash and stock, in attempts to provide Facebook with a strengthening mobile player that would continue to reel in new audiences of all ages worldwide. Instagram was launched in 2010, and had around 30 million active users by the time the acquisition was met—the largest audience of any startup ever to be purchased by Facebook. The acquisition was a notable step for Facebook, whose mobile site became a weakness in past years. Purchasing Instagram was Facebook’s chance to resolve this issue, as Instagram was the most downloaded application on the iPhone at the time. …show more content…
Facebook’s acquisition for Instagram presents some benefits for Facebook, according to a few observers on the deal. Facebook understood that Instagram was fast growing in the social media world, and knew that the recently made smartphone app would give Facebook a run for its money, literally. Instagram had the mobile-first persona that Facebook hadn’t at the time, which is why Zuckerberg knew it would be wise to make this acquisition from the start. Gigaom contributor, Om Malik stated, “Facebook and Instagram are two distinct companies with two distinct personalities. Instagram has what Facebook craves – passionate community. People like Facebook. People use Facebook. People love Instagram.” Malik also continues to express his opinion by saying, “It is my single most-used app. I spend an hour a day on Instagram. I have made friends based on photos they share. I know how they feel, and how they see the world. Facebook lacks soul. Instagram is all soul and …show more content…
However, the Facebook team expressed some ideas of their plans for Instagram’s future. “We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagram’s on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.” SheGeeks.net Blogger, Corvida Raven, expresses her concerns on Instagram 's unclear future. “There’s still a ton of questions left to be answered. What data goes to Facebook? Will I have to use Facebook to sign-in or sign-up? Does Facebook get access to my Instagram pictures? What about the pictures I’ve liked on Instagram? Will those likes show up in my Facebook activity?! Instagram nor Facebook has stated anything about what will happen to user’s content on
Like Facebook, Instagram offers an environment where people can upload pictures and videos and other people can comment and like what is posted. Pictures that are uploaded on Instagram can be shared on Facebook. This expands the communication environment of Facebook. Facebook has become very big with video and picture sharing. Users can comment on various videos and pictures uploaded by their peers. Users also have the option to like videos and pictures. Other people can see these interactions being done, which leads to other people seeing the pictures and videos. Many advertisements are also used on Facebook. Since Facebook receives a lot of traffic from people, videos that advertise products can be uploaded to Facebook, so they can get more attention. People are able to attach recent news articles onto their profile that can be shared with their friends and family members. All of these are useful techniques and lead to a larger communication discourse
Facebook is the current leader in the trend of online segregation of face to face interaction between us and others. 84 million users are registered Facebook enablers. In 2010 Facebook generated $3.7 billion in revenue. Facebook has earned the title of being the first website to obtain 1 trillion page views in a month. Users are estimated to project 2.7 billion likes and comments every day, in the first three months of 2011.
In this new era, Smartphones and social media have become the ultimate amalgamation. If someone has a smart phone, it is very probable that person uses their smart phone mostly for social media. Now that is has been created, there is no stopping it, social media is everywhere and will continue to be everywhere for a very long time.
By 2006, 61% of teens, 80% of young adults (18–21), and 29% of adults over 18 were using social networking sites. Also, social networking sites had higher page views per person and longer surf times than other types of websites (Steenburgh & Avery, 2011). If UnMe Jeans pursued the Facebook media plan, it would allow them to target the largest audience in one of the fastest growing social media
Instagram allows people to do many things that most young adults are interested in. This
Social media is an outlet to show yourself for the world to see. The majority use social media to connect with friends and to document our lives. However social media is not just an outlet for people to connect. Social media is becoming a booming industry in which thousands are making money off of. Just who though is making money off of this? Well Instagram is a place where anyone can post pictures, doing this anyone can be a model if they have the right camera. And if these people gain enough followers advertisments begin to pop up on their page. Evantually their able to suffice on their own and become finically stable based off a social media account. While many think this to be a new way of entraprenuership there is a downside. With the growth of social media and these “models” a rise in plastic surgery has grown. Surveys have shown that more than half of those who have got comestic surgery have been influenced by social media. Plastic surgery has gone from a private affair to something that is done and known by everyone. Many are even documenting their plastic surgery with hashtags such as “rhinoplastydiary.” Where did this new found love for plastic surgery come from?
Instagram is a platform which utilizes in like-minded people to discover your business or interests by simply following the clients and the clients following you. Having a professional reputation as a personal trainer, Instagram is a beneficial media in allowing you to motivate clients, express your love in fitness as well as reach out to more people who are interested in the same business as yourself. To all this to happen I have made Instagram as a Private account so I can have the control of who the followers are and which pages that can benefit my love for fitness. Facebook is a social media website allowing people to create profiles, upload photos and videos as well as interact with other people. As a personal trainer, Facebook enables public features such as marketplace, groups, events and pages to share your interest of personal training and connect in many different ways.
Has also taken similar action. According to help.instagram.com, Instagram states; “we remove content that contains credible threats or hates speech, content that targets private individuals to degrade or shame them, personal information meant to blackmail or harass someone, and repeated unwanted messages”. This sums up to hate speech and abusive language. Instagram also states; “it's never OK to encourage violence or attack anyone based on their race, ethnicity, national origin, sex, gender, gender identity, sexual orientation, religious affiliation, disabilities, or diseases”. “When hate speech is being shared to challenge it or to raise awareness, we may allow it.
Selfie-Loathing: Here’s Why Instagram Is Even More Depressing than Facebook. Slate Magazine. Retrieved from http://www.slate.com/articles/technology/technology/2013/07/instagram_and_self_esteem_why_the_photo_sharing_network_is_even_more_depressing.html
Instagram is one of the best and prominent marketing platform that help businesses to spread out their word across the world with the means of pictures. Everyday more than 75 million pics/posts are uploaded in Instagram, and that 's why it has turned as a world of attention and traffic as well. If used Instagram smartly and savvy, it can help you reap attention which can be effectively used and exploited for the business.
Today social media has become a big influence on society. There are many different social media sites that allow people to interact with others. Such social media sites are Facebook, Twitter, and Instagram. There are many more different sites, but these are the popular networks that are being used today. These sites allow you to connect with anybody you want to. Social media sites can make you feel connected with others and seem like the best thing, but at the same time it can be a weakness that many of us have.
It mirrors how we are increasingly becoming an entrepreneurial society each day. Companies nowadays market and promote their products with ease. If you log into instagram you will find posted photos of various products or logos of different brand names. Survey has shown that an approximated 40% of brands use instagram for marketing (social media examiner, 2014).
The most used platform by social media marketers was Facebook, which was leading the chart.
The positioning and interests of other parties during the negotiations are as follows, in which Facebook Inc. and Salesforce.com Inc. are involved during the early stages, but Facebook Inc. did not support or assist LinkedIn during the negotiation, where Salesforce.com Inc. had stood by LinkedIn and it ultimately increased each of LinkedIn’s share value to approximately $200 from $182(Salesforce PMULBBD, 2016). The main motive of Microsoft acquiring LinkedIn was that the companies like Google and Facebook have their own social network websites, where as Microsoft does not have one, where Microsoft had thought about having it own social networking site for its future works and negotiated it for a better deal (Salesforce PMULBBD, 2016).
Mark Zuckerberg founded Facebook in 2004 and its sole purpose is to give people the power to share and connect with the world. With 1.23 billion monthly active members, Facebook has certainly surpassed all other social sites. To put it in perspective that is roughly one-sixth of the entire world’s population. According to his book, Introduction to Digital Literacy Mark D. Bowles (2013) stated that Facebook is “the leading social networking site” where you can update your status, share information like photos, find friends and establish networks (pg. 184). This is exactly why Facebook is so popular amongst other social sites.