Walmart - Black Friday 2013

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Recommended: Shopping online vs in-store

On Thanksgiving morning, two major things occur, the first would be putting the turkey in the oven, and the other is the arrival of the holiday paper chalked full of Black Friday advertisements. With all those all ads in mind, they are designed to draw the shopper to their store, enticing them with huge savings and on-time special pricing.
For instance, one ad that catches the shoppers' attention is Walmart. How does Walmart do this? First, they break their Black Friday sales into several “Events” starting at 6 p.m. on Thanksgiving Day and ending, with the final Event at 8 a.m. Black Friday (Walmart Black Friday Ad, 2013, p. 10). This strategy is designed to spread out the onslaught of shoppers, and extending their sales period. How Walmart accomplishes this is that each Event is set up to lure shoppers with a limited number of highly popular electronic items offered at an immense discount. Second, Walmart has added another new marketing plan, which they called “1-Hour in Stock Guarantee”. This is an in-store only enticement on six hot deals is for one hour on...

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