Ethos In Advertising

When most people look at an advertisement in a magazine or on the tv, or even just listen to them on the radio, they don't really think too deeply into what makes an ad effective. With my Nike running show ad. You can see how we used colors, appeals, and even some rule of thirds to attract people to buy our product.

First lets look at our text heavy ad, which is a interview with a Nike representative and a radio host on live air. When you first look at the script for the radio interview you can immediately tell that the writer uses appeals to grab the reader's attention. Ethos is one part of appeals and it means to use somebody's credibility to influence a decision. This use of ethos in just the first sentence when the radio host says “so right

When looking at different colors our brain thinks of different things. For example if we see a purple shirt our brain thinks of luxury or wealth. That is the same when you look at an advertisement. In my groups Nike ad we used the combination of orange, black, and grey in our shoes because all the colors can mean something. In this case we used the color orange to portray our tag like “explosive speed”. Our thought process was that orange reminds us of fire and fire is common in explosives so we thought to use the color orange to represent “explosive speed”. The other colors we used were black and grey and we chose those because both colors are commonly used to portray balance and the act of being calm. We thought that the sense of balance in your mind as you run through the streets is something most people desire. One of the other things we used in our image ads is word choice. Most image advertisements don't use many words and our stayed to that tradition. The only words we used were “explosive speed” and we chose those words because they are powerful and eye catching. Once we chose those words we knew they would be able to portray our product the

There are many ways we could have made our advertisement a little better. For a start, we did not use too much more than just ethos in our text heavy ad. If we used some logos, appealing to logic, we could have made our ad little more compelling. Another thing we could have done to our beautiful image ads is incorporate a more compelling story board and maybe make our images a little more interesting,For example we could have had a longer story board and have a true story that connects with the audience so they feel compelled to buy the product. I do think we did a great job but we could have made it a little