Spread Music Not The Flu Ad Analysis

Ads if used correctly are what will draw the target audience the makers are attempting to reach. Simply using a catchy catch phrase could make something people view as a horrible experience such as getting a flu shot into something necessary. Ad campaigns are successful when using persuasive media techniques to draw in their attended audience.

Ads that have a target audience are likely to do well. The ad "spread music not the flu" uses appeal and targets young adults. Music is viewed as a happy thing people enjoy listening to. Most people don't enjoy getting a flu shot. By comparing spreading music to spreading the flu it gives the audience a question of if they would rather get the flu shot and stay happy, or become sick with the flu. This

ad does well in making the audience think about what the marketing team is wanting them to.

When an ad uses a catch phrase and good detail people are more inclined to listen and think about the message being told. The ad "the flu stops with u" uses not only a phrase but also a stop sign to inculcate the idea that getting a flu shot is how you stop the flu. This is an example of universal appeal as there is no target audience, as it applies to everyone who sees the ad. This ad really gets the viewer thinking about why a flu shot is a good idea, because it reinforces the idea with words and pictures.

If a ad can draw in people that are usually harder to convince than it has done its job. The ad "shots aren't just for kids" is targeted to adults and parents of children. This ad shows that most people believe that only children need flu shots sense they go to schools. In fact though adults go to work and are also likely to get the flu. If you are a parent then your child could also get you sick bringing the flu from school. This ad uses a phrase that catches the audience attention and uses a picture of parents with a child who just got the flu shot to push the idea of everyone should get a flu shot.

Advertisements that use persuasive media techniques are more likely to grab the attention of their target audience. When the ad is memorable it's more likely to stay in the head of the viewer.