Smokey the Bear
In 1950, a careless act turned into tragedy when a fire burned wild and swept away over 17,000 acres of forest watershed land in the Capitan Mountains, Lincoln National Forest. When the fire had died off, a badly burned cub was rescued from a charred tree. This cub, later named 'Smokey,'; was taken to the National Zoo where he lived out the rest of his life. Smokey was soon used to create an animated bear aimed at informing people of forest fires and fire prevention. The 'Smokey the Bear'; ad campaign was extremely effective and is still being used today as a way to inform the public of campfire do's and don'ts.
Advertising is a $125 billion industry that attracts the attention of the public. Advertising is used as a tool of persuasion in television, magazines, radio, billboards, and in-store displays. The incredible amount of money, artistic ability, and intellectual energy spent on advertisements helps us understand the great power of the media and the advertiser's ability to control their viewers.
Advertising in today's society is largely based on brand name recognition. It doesn't matter how good the product being sold is, but rather how good the product's advertisements are. A consumer is more likely to purchase a more expensive item because it has a flashy advertisement than buy a cheaper product they have never heard of before.
The American public has a very short attention span, so only the most colorful, attractive advertisements will hold a person's attention long enough to see what the ad is selling. For instance, sex is used to sell just about everything. It is perhaps the only element that can be used by advertisers that the public will never get tired of seeing. A good example of this is alcohol advertisements. What does sex have to do with alcohol? Nothing, but it gives off the impression that when one drinks alcohol it will lead to sex. Of course, this is true to some extent, but the two do not go hand in hand. They are completely separate entities that cross paths more times than not, but alcohol advertisements give off the idea that when you purchase a case of beer, you are in store for a good night of sex. Ads like this are very misleading but it proves just how gullible the American public can be.
The alcohol company Budweiser uses three frogs to sell beer to the public.
The Big Burn: Teddy Roosevelt and the Fire That Saved America is about Teddy Roosevelt’s attempt to save the beautiful scenery of the West. Roosevelt used his presidency as a springboard to campaign for his want of protection for our woodlands, while doing this he created the Forest Service from this battle. In this book, Timothy Egan explores the Northern Rockies to analyze the worst wildfire in United States history. This disaster is known as the “Big Burn,” the 1910 fire that quickly engulfed three million acres of land in Idaho, Montana and Washington, completely burned frontier towns and left a smoke cloud so thick that it hovered over multiple cities even after the flames had been extinguished. Egan begins this story about the Big Burn of 1910 with the story of how the United States Forest Service came into existence.
Fires were a very common obstacle at the time, but nothing was even close to the fire of 1871. On October 8th, firefighters received a call from the neighbor of Catherine O’Leary. Neighbors reported seeing a number of flames coming from the cow barn. Firemen instantly spotted the fire, but miscalculated how big it really was. This event was historically known as the Chicago Fire of 1871 (“People 7 Events”).
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Consumers are bombarded with advertisements every single day. On almost all forms of media, companies use advertisements to convince consumers to purchase their product. A large medium for advertisements are magazines. Most of the advertisements in Parents magazine appeal to parents because that is the target audience of the magazine. A cat food advertisement would appeal to a lot of parents because many families have cats. Sheba and Fancy Feast both had advertisements in the magazine, but one of the advertisements is clearly more effective. The Fancy Feast advertisement is more effective than the Sheba advertisement because of product placement, color, and model placement.
As people of the twenty-first century, we are all too familiar with the frequent occurrence of wildfires in our nation’s forests. Each year millions of acres of woodlands are destroyed in brutal scorches. It has been estimated that 190 million acres of rangelands in the United States are highly susceptible to catastrophic fires (www.doi.gov/initiatives/forest.html.). About a third of these high-risk forests are located in California (www.sfgate.com). These uncontrollable blazes not only consume our beautiful forests but also the wildlife, our homes and often the lives of those who fight the wildfires. The frequency of these devastating fires has been increasing over the years. In fact, in the years 2000 and 2002, it has been reported that the United States has faced its worst two years in fifty years for mass destruction fires (www.doi.gov/initiatives/forest.html.). The increased natural fuels buildup coupled with droughts have been a prevailing factor in contributing to our wildfires and unhealthy forests (www.blm.gov/nhp/news/releases/pages/2004/pr040303_forests.html). Due to the severity of these wildfires, several regulations and guidelines have been implemented to save our forests. In fact, the President himself has devised a plan in order to restore our forests and prevent further destruction of our woodlands.
It is so sad to see the horror of forest fires and how they corrupt our beautiful land. So much damage comes out of what started so small. At least 603 square miles of land were burned in the early stages of the Arizona fire only a couple of years ago (BBC 2). In a Colorado fire 2.3 million acres had been burned (BBC 3). That land could have been saved if the use of prescribed burns had been in the area.
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
Communication is an essential and vital aspects of a person’s life, and something they will encounter on a regular basis. It comes in many different forms, and quite possibly the broadest and most powerful form is advertisements. Human beings are types of individuals that are hard to fully grasp their attention to make them focus on something, but advertisements have the extraordinary ability to do that. They are anywhere and everywhere; wither being shown on television, the internet, or being played on radio, they are impossible to escape. They are an extremely powerful marketing tool for brands and companies for a variety of things. From trying to sell a certain type of product, proving a point, or spreading awareness towards an issue, advertisements
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.
...r it is arson, an uncontrolled camp fire, or a cigarette butt it doesn’t take much for humans to spark a disaster. Yet there is as well a few set by good old Mother Nature. On top of the effects on the earth as well as humans, there is only one thing we all can do and that is listen to our old pal Smokey the Bear when he says, “only you can prevent wildfire.”
Advertising techniques have changed and along with it, the impact they have on each individual’s mind. While there are some similarities between the different kinds of advertisements we see today, there are also many differences. Advertising has also become more unethical than it was in, let’s say, the 50s. Not all advertisements are brainless; there are a few that are even creative and fun and just pull the target audience in by entertaining them while selling them a product.
Advertising makes use of ethical, logical, and emotional appeals to persuade consumers to buy a product or embrace a brand (Hacker). Advertisement is very important in the marketing industry. One source of advertisement that most companies use is by magazine. Although magazine advertisements have been used since the mid-1700s, it is one of the most viewed sources, even though newspapers were created first.
Advertising is a form of communication that attempts to persuade customers to purchase a particular product or service offered from brands. Many advertisements are designed to increase purchase of a product or the use of a service.
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.
Advertising in the business is a marketing communication used to persuade, encourage and manipulate an audience (reader or listeners, viewers or some specific group of people) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.