Negative effects of advertising

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Advertising is all around, everyone sees at least see one advertising a day. It is not only on newspapers, television shows, or radio. It appears everywhere such as billboards, cars, or elevators. Advertising has both advantages and disadvantages. Does advertising have a negative effect? Yes, it negatively affects to people because there are playing misexplanations, leading to financial problems, and making people to become materialisms.
Advertisers may use one or a combination of techniques to catch everyone, such as sound, picture, video, etc. It uses effective sound to get people’s attention when they advertise their product on television or radio. They create very attractive images when they advertise on newspapers or billboards. In addition, the television ads usually use a combination technique. They use unique sound and pictures for every single one of their ads, so people will recognize them in very beginning moment when they see the picture or listen to the sound. For example, T-Mobile and AT&T have their ringtones that everyone can recognize even they do not see the ads. Advertisers explain their products to people. They show their new technologies, new researches, or new updates on their products. They also compare their products to one or more competitors. However, advertising uses techniques to force a psychological process in everyone. According to Walter D. Scott, Assistant Professor of Psychology in Northwestern University:

Advertisements are sometimes spoken of as the nervous system of the business world ... As our nervous system is constructed to give us all the possible sensations from objects, so the advertisenent which is comparable to the nervous system must awaken in the reader as many different kinds of im...

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...spects show that advertising affects negatively to people. It does not give enough information about the product it just focuses on the psychological process. It can lead people to bad financial situation. Finally, advertising makes people to become materialisms.

Works Cited

Johnston, Kevin. "Effect of Advertising & Promotion on Consumer Behavior." Small Business. Chron, n.d. Web. 15 Apr. 2014. .
"The Psychology of Advertising." The Atlantic. Atlantic Media Company, 01 Jan. 1904. Web. 15 Apr. 2014. .
"TV Ads May Spur Materialism in Unhappy Tweens." CBSNews. CBS Interactive, 20 Aug. 2012. Web. 15 Apr. 2014. .

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