Flu Shot Advertisement Analysis

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The flu shot vaccine campaign for the Center of Disease Control consisted of several different posters promoting people to get the influenza vaccination shot. There was around 5 to 6 posters however 3 posters really seemed to stand out to me. " Spread popcorn, not the flu" "Flu shots aren't just for kids." And " My child won't get the flu" posters catered to three different target audiences. The "Spread popcorn not flu" advertisement effectively uses the association technique to convince people to get the flu vaccine. The advertisement targets parents of young children, who could easily associate the children in the picture with their own children. In the ad, young children are sharing a bowl of popcorn. This has a positive notation of friendship and sharing. But the image also implies that children could easily be sharing germs. Because of this association technique, parents are persuaded to get their children the influenza …show more content…

The advertisement targets a general audience of people , who could easily associate the child, young adult, and senior citizen in the picture with their own child, grandparent, or themselves. In the ad, a young child, a young women and an elderly man are lifting up their shirt sleeves to show the band aid covering the spot where they just got their flu vaccine. This has a positive feel of being healthy and proactive by taking care of yourself your parents and your child. The text implies that children are not the only that get the flu, and that young adults and especially senior citizens should get the flu vaccine, not just children. Because of this association technique, people are persuaded to get their influenza vaccine.They certainly would not want to contract the flu virus since in rare cases it can be fatal to small children, and elderly people.Therefore this ad effectively encourages

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