New Social Media Tools For Photographers A round up of other social sites that can help you to achieve your marketing objectives. INSTAGRAM When Facebook acquired the app for $1 billion in cash and stock in April 2012 many stood up and took notice. The social networking service enables users to take pictures and videos, edit them with filters, and share them across a variety of social media. Instagram’s feed is designed specifically for visual stimulation and to encourage interaction. Since its launch in October 2010, 150 million users have signed up and shared a total of 20 billion photos. The demographic of users is 68% female, who prize imagery, so they are the ideal target clients for us photographers. On Instagram your posts are available to view forever and you can look at all of the images posted by scrolling down through your feed. With no rules dictating which of your posts are presented, all of your posts appear in the feeds of every single one of your followers. Drive traffic to your website by putting a link to your site in the bio (the only place you can put a hyperlink on Instagram) and by citing your website in the comments section of all your posts. Marketing Tip: Make sure to correctly use hashtags to increase the exposure of your posts to new users who will hopefully like, comment and follow you. Photographers to follow on Instagram: • Zak Shelhamer • Scott Rankin • Laura E. Pritchett SNAPCHAT Snapchat has around 30 million active monthly users, with many being in the 18 to 24 year age range. The ‘snap’ what Snapchat calls its private messages is derivative of the SMS text message and instant messaging applications. One of the most unique things about Snapchat is the ‘self-destructing’ feature for phot... ... middle of paper ... ...ersations will lead to referrals and commissions. Photographers to follow on Flickr • Rebekka Guðleifsdóttir • David Hobby • David Bean 500px 500px is a site where professional and amateur photographers can post, share and sell their photos online. It is a platform for quality portfolios, critique and commentary and it is fair to say that it is probably the most beautiful social network due to its stylish interface and attractive photo presentation. Unlike many other photography sites 500px does not have any restrictions on what type of photos are uploaded. However, you are limited to being able to upload ten photos a week on a free account. This means users tend to curate their work and only upload their very best images. Marketing Tip: Create a gorgeous portfolio on 500PX and you may experience referrals from other photographers who appreciate your work.
Social media is a key tool that has changed both our everyday lives and the way we do business. In the modern world, almost everyone who has a smart phone – and most of those who have computers - also hold accounts on a social media company. Currently, In N Out Burger and Shake Shack, two of America’s most buzz-worthy restaurants, are exhibiting great success at using the social media world to promote their businesses. Both companies have established a presence on many of the most popular social media outlets, including Facebook, Twitter, and Instagram. Each of these burger-focused restaurants, however, has demonstrated a very different approach to their social media.
With new forms of social media, such as Snapchat, coming out on a regular basis, people are now moving on from
Most people around the world use Instagram, whether it be to post pictures of their daily life or just simply themselves posing in a mirror. The pictures posted on instagram range from all different types of lifestyles. Some people post pictures from Antarctica and others from California. This internet-based photo sharing application was created so that users could share photos of their life either
One such method is the use of the social networking platform called Instagram. “It is a
Asking your customers to post their selfies using a brand-related hashtag works as a free marketing approach for your business. What can be better than thousands of social media users sharing their images using your products or your #brand or #company?
This quickly growing company has changed the world. It taken attention of one of the great powers in social media which are companies like Facebook, Twitter, and Instagram. It might even be on its journey to be the most used in given time. Snapchat is an application on the phone that is primarily used to message through images and also through multimedia. The social media tool was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, which were actually previous students from Stanford university and cultivated by Snap Inc.
Threatening Twitter (TWTR) Twitter (-1.05%) has been known to be very effective in show-casing day-to-day activities; it is also used by famous celebrities to engage their fans and audience in a more personal manner. But, twitter has many downsides, which are substituted by the use of Snapchat; - Privacy concerns; twitter shares every users information and makes it open to all third-party viewers, which has caused a lot of concern over the years, Snapchat however eliminates this concern. - Server overloads
This tool allows users to send photos directly to friends and family and of course that could be seen as being ‘inspired’ by Snapchat at the very least. But it seems that Snapchat has returned that favour with its choice of vernacular in recent. The fact that Snapchat has introduced ‘Filters’ is likely no coincidence!
The majority of snapchat’s users are women, around 70%. The average age of snapchat’s core users are from the age of 13 to 24 and 77% of all college students use snapchat. There is also eight
However, the Facebook team expressed some ideas of their plans for Instagram’s future. “We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagram’s on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.” SheGeeks.net Blogger, Corvida Raven, expresses her concerns on Instagram 's unclear future. “There’s still a ton of questions left to be answered. What data goes to Facebook? Will I have to use Facebook to sign-in or sign-up? Does Facebook get access to my Instagram pictures? What about the pictures I’ve liked on Instagram? Will those likes show up in my Facebook activity?! Instagram nor Facebook has stated anything about what will happen to user’s content on
The most used network for business is Instagram, a recent study by Forrester Research found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. (Forrester) Here the companies post pictures of their new arrivals, deals, campaigns and giveaways which made the audience aware of what’s new and trendy, for most people they find easier to see all of this on Instagram than the company web page and at the end is all about visual content and brands are doing the best they can to attract new audience and keep their sales
Twitter and Instagram are Social Media sites that allow users to communicate with others. Twitter is used to communicate small thoughts. Pe...
This creates opportunities, with respects to class, gender, race and socio- economic status for its users. This is because; instagram does not possess an honesty policy that prevents its users from posting things that are not necessarily true about themselves. To the followers that do not know a lot about a person, they will not ever be sure how honest that person they are following is. Instagram users can post pictures of one hundred thousand dollar cars, with their hand on the steering wheel showing off their expensive jewelry and fresh manicure from the most prestigious salon in town. No one is going to know that the car does not belong to the person holding the camera, or that all the pieces of jewelry were actually gifts, and somebody else paid for the manicure. This is just one example of how one social media app is able to give someone a higher socio-economic stature by the post of a photograph. The photomap feature on the app gives users the opportunity to show their followers all the exciting places they have travelled to and
Instagram is a social media application where users are afforded the ability to share photos with their followers. As Instagram has grown it has become multimodal. You are now able to chat through Instagram, post videos as well as many other features. As a user of Instagram, I only use a small portion of the available features that Instagram offers.
Clocking in with more than a half-billion users, Instagram is no doubt a proven social media platform for growing a business account. But what makes Instagram stand out than other social media channels?