New Social Media Tools For Photographers A round up of other social sites that can help you to achieve your marketing objectives. INSTAGRAM When Facebook acquired the app for $1 billion in cash and stock in April 2012 many stood up and took notice. The social networking service enables users to take pictures and videos, edit them with filters, and share them across a variety of social media. Instagram’s feed is designed specifically for visual stimulation and to encourage interaction. Since its launch in October 2010, 150 million users have signed up and shared a total of 20 billion photos. The demographic of users is 68% female, who prize imagery, so they are the ideal target clients for us photographers. On Instagram your posts are available to view forever and you can look at all of the images posted by scrolling down through your feed. With no rules dictating which of your posts are presented, all of your posts appear in the feeds of every single one of your followers. Drive traffic to your website by putting a link to your site in the bio (the only place you can put a hyperlink on Instagram) and by citing your website in the comments section of all your posts. Marketing Tip: Make sure to correctly use hashtags to increase the exposure of your posts to new users who will hopefully like, comment and follow you. Photographers to follow on Instagram: • Zak Shelhamer • Scott Rankin • Laura E. Pritchett SNAPCHAT Snapchat has around 30 million active monthly users, with many being in the 18 to 24 year age range. The ‘snap’ what Snapchat calls its private messages is derivative of the SMS text message and instant messaging applications. One of the most unique things about Snapchat is the ‘self-destructing’ feature for phot... ... middle of paper ... ...ersations will lead to referrals and commissions. Photographers to follow on Flickr • Rebekka Guðleifsdóttir • David Hobby • David Bean 500px 500px is a site where professional and amateur photographers can post, share and sell their photos online. It is a platform for quality portfolios, critique and commentary and it is fair to say that it is probably the most beautiful social network due to its stylish interface and attractive photo presentation. Unlike many other photography sites 500px does not have any restrictions on what type of photos are uploaded. However, you are limited to being able to upload ten photos a week on a free account. This means users tend to curate their work and only upload their very best images. Marketing Tip: Create a gorgeous portfolio on 500PX and you may experience referrals from other photographers who appreciate your work.
Social media is a key tool that has changed both our everyday lives and the way we do business. In the modern world, almost everyone who has a smart phone – and most of those who have computers - also hold accounts on a social media company. Currently, In N Out Burger and Shake Shack, two of America’s most buzz-worthy restaurants, are exhibiting great success at using the social media world to promote their businesses. Both companies have established a presence on many of the most popular social media outlets, including Facebook, Twitter, and Instagram. Each of these burger-focused restaurants, however, has demonstrated a very different approach to their social media.
With new forms of social media, such as Snapchat, coming out on a regular basis, people are now moving on from
Like Facebook, Instagram offers an environment where people can upload pictures and videos and other people can comment and like what is posted. Pictures that are uploaded on Instagram can be shared on Facebook. This expands the communication environment of Facebook. Facebook has become very big with video and picture sharing. Users can comment on various videos and pictures uploaded by their peers. Users also have the option to like videos and pictures. Other people can see these interactions being done, which leads to other people seeing the pictures and videos. Many advertisements are also used on Facebook. Since Facebook receives a lot of traffic from people, videos that advertise products can be uploaded to Facebook, so they can get more attention. People are able to attach recent news articles onto their profile that can be shared with their friends and family members. All of these are useful techniques and lead to a larger communication discourse
When marketing on Instagram make sure that the post is reaching the target demographic. This can be achieved using the hashtag system. A hashtag turns “topics and phrases into clickable links on personal pages” (Rezvani 2013). This helps users find posts and topics they’re interested in. Marketers must be aware that a hashtag is a way of reaching the target demographic.
However, the Facebook team expressed some ideas of their plans for Instagram’s future. “We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagram’s on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.” SheGeeks.net Blogger, Corvida Raven, expresses her concerns on Instagram 's unclear future. “There’s still a ton of questions left to be answered. What data goes to Facebook? Will I have to use Facebook to sign-in or sign-up? Does Facebook get access to my Instagram pictures? What about the pictures I’ve liked on Instagram? Will those likes show up in my Facebook activity?! Instagram nor Facebook has stated anything about what will happen to user’s content on
With the ever-growing magnitude of mobile marketing and the front-facing cameras of the Smartphones, selfies although slowly but have surely made a place in the social media marketing strategies of the brands. Being a small business owner you, too, must consider how selfies can help you humanize your brand.
This social media tool was is being used by hundreds of millions of people multiple times daily. People use this app in order to communicate through either pictures or short videos to be put in simple terms. It has started
Threatening Twitter (TWTR) Twitter (-1.05%) has been known to be very effective in show-casing day-to-day activities; it is also used by famous celebrities to engage their fans and audience in a more personal manner. But, twitter has many downsides, which are substituted by the use of Snapchat; - Privacy concerns; twitter shares every users information and makes it open to all third-party viewers, which has caused a lot of concern over the years, Snapchat however eliminates this concern. - Server overloads
This tool allows users to send photos directly to friends and family and of course that could be seen as being ‘inspired’ by Snapchat at the very least. But it seems that Snapchat has returned that favour with its choice of vernacular in recent. The fact that Snapchat has introduced ‘Filters’ is likely no coincidence!
Unlike Snapchat, the pictures or videos that you post to Instagram don't ever disappear or go away unless you delete them. Although Instagram doesn't have all of those awesome snapchat filters they have a variety of their own unique filters and features. Instagram allows you to use their filters for your pictures as well as adjust the saturation and brightness of your photo. Instagram also has a higher quality of photos unlike snapchat. Snapchat has a daily average of 100-200 million active users daily and 400 million snaps are sent each day.
Twitter and Instagram are Social Media sites that allow users to communicate with others. Twitter is used to communicate small thoughts. Pe...
This creates opportunities, with respects to class, gender, race and socio- economic status for its users. This is because; instagram does not possess an honesty policy that prevents its users from posting things that are not necessarily true about themselves. To the followers that do not know a lot about a person, they will not ever be sure how honest that person they are following is. Instagram users can post pictures of one hundred thousand dollar cars, with their hand on the steering wheel showing off their expensive jewelry and fresh manicure from the most prestigious salon in town. No one is going to know that the car does not belong to the person holding the camera, or that all the pieces of jewelry were actually gifts, and somebody else paid for the manicure. This is just one example of how one social media app is able to give someone a higher socio-economic stature by the post of a photograph. The photomap feature on the app gives users the opportunity to show their followers all the exciting places they have travelled to and
The most used network for business is Instagram, a recent study by Forrester Research found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. (Forrester) Here the companies post pictures of their new arrivals, deals, campaigns and giveaways which made the audience aware of what’s new and trendy, for most people they find easier to see all of this on Instagram than the company web page and at the end is all about visual content and brands are doing the best they can to attract new audience and keep their sales
Using the right hashtags is the easiest way to increase the organic reach of your Instagram post.
Instagram is an application used on a mobile phone for the purposes of social networking and sharing photos and videos. Instagram offers its services online and enables people to take pictures