Snapchat wants to lure small businesses to run ads on their
platform
With an aim to recut its way to revenue growth, Snapchat is offering discounts and incentives to help the brands recut their videos into a vertical format. These incentives appear to be targeted at small brands and businesses which have smaller media presence and smaller production budgets. Snapchat is offering to reimburse the recut cost to a greater of $1,500 or 1% of the overall budget where the amount spent is over $40,000. They aim to eliminate the friction between the horizontal ad assets and its vertical ad format.
Snapchat also offered to cut assets for an agency’s clients if the clients were unwilling to do a campaign because they did not have any vertical video.
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All a brand has to do is provide their media, whether it is a creative from a TV spot, a
YouTube video or a raw clip.
Snapchat is not the only one offering such incentives. Incentive programs are a regular product and sales strategy for various platforms, with the idea being to get brands to try new formats and eventually get them to spend more. Instagram offers a similar platform and also helped an auto brand resize their video by absorbing the additional cost of editing for the brand. In the case of Snapchat, the incentives are aimed at boosting the ad revenue and the objective is to get brands that may be willing to spend more eventually. With an aim to eliminate any friction, the advertisers can try it out and feel more confident.
The incentives are targeted at small brands and small business. Snapchat has tried its best to appeal to smaller brands in the recent months and had introduced a self-serve ad buying platform which lets advertisers of all sizes develop a full screen video ad in less than two minutes. Once Snapchat gets new advertisers on board for advertising, it can point them in the direction of creative publisher tools
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Both 1984 and The Handmaid’s Tale are dystopian novels, however, these books are a lot more complex than mere portrayals of dystopia, it can be argued that they are explorations of dystopia rather than mere portrayals. In order to explore dystopia, many themes must be considered, such as; feminism, love and repression. Nonetheless, it is apparent that human characteristics are the driving point of the two novels, predominantly, the depiction of human resilience. In an imperfect world, it is important to have certain qualities which, if plentiful, it can mean success, whereas if it lacks, it can mean failure, this characteristic is resilience. The protagonists in each novel, Winston in 1984 and Offred in The Handmaid’s Tale face situations which leave them both in disarray, and both even consider suicide. The authors tentatively highlight human resilience, its limits and most importantly its strengths into the two novels.
The Hunger Games was a critically acclaimed movie when it came out; however, some critics would argue that the movie can be sometimes too violent for its intended audience. In this essay I would dissert Brian Bethune’s essay “Dystopia Now” in order to find its weaknesses and compare the movie Battle Royale with his essay.
By providing the consumers with content management and editing tools, the consumers can share more of their videos. By sharing more videos, GoPro can harness the power of social media and viral marketing via online content. Furthermore, the purpose of this marketing plan is to use online marketing tools to create value, value delivery, value communication, and customer relationships (Popa, 2015). By establishing loyal customer relationships, GoPro can retain their market share and continue to build their action camera
At the start of the semester, my oblivious state of nature associating with the Chinese culture reached an unacceptable level. Implementing a necessary change, I decided to educate myself on different cultures starting with China. I failed to ponder that such a rich, deep culture existed outside America. Encompassed by this country’s unique yet suffocating melting pot culture, my outlook believed ideas such as uniformity between American Chinese food and Authentic Chinese food. After this course, my bigot perspective widened as I witnessed diversity in the world. Before this class, when I thought of Chinese food, my connotation jumped to thoughts associated with chop suey, but as I progressed my education, my mindset gradually pondered foods like steamed buns or “New Year Cakes” with authentic Chinese food.
As a young graduate student who never been to Congress, Woodrow Wilson criticized the founding fathers on the separation of powers. Between his first book, Constitutional Government, in 1884, and his second book, Constitutional Government in the United States, in 1908, Wilson shifted his position on important structural features of the constitutional system. The first changed Wilson did in Constitutional Government, was to define the term “constitution” which he ignored in his first book. Second, Wilson focused his study on the presidential power defined by the constitution and third he also realized that external forces are now shaping American politics more than the intentions of the founders.
Incidents in the Life of a Slave Girl opens up with an introduction with a protagonist Linda (Harriet Jacobs) a slave girl which was born as a slave and states her reasons why she kept her autobiography private for so long. As Linda goes on and talk about her lifestyle as women slave, on the other hand I will be comparing the life style of another slave Olaudah Equiano who is a male slave which has a different point perspective of how he uses strategies to gain freedom from his master. How does gender complicate Linda’s (Harriet Jacobs) situation in comparison to Olaudah Equaino’s to gain freedom from their masters? Or does her gender complicate her situation? In a comparison of gender such as female and male there were always big difference which is also stated in the bible, from the Apostle Paul women were created second, sinner first and should always be kept silent. So what makes Linda’s gender so complicated to gain freedom from her master? The answer as stated in the book she was owned by Dr.Flint’s daughter which she couldn’t gain her freedom as long as the daughter did not gave her freedom, such on the other Equiano was owned by a master who gave him freedom. What was the reason why Linda could not get her freedom? Gender , Christianity, Strategies.
As I thought of this article, many of the issues I have faced as a single Hmong woman in her mid-twenties came to mind. Should I discuss the functional reasons why marriage is so important in the Hmong culture, especially for women? Or do I talk about the lack of eligible, older Hmong men? Better yet, should I complain about the attempts by my relatives to find me a good husband as if it were an unfortunate circumstance that I was single instead of a conscious choice? Thinking it over, though, I decided that all those questions boiled down to one fundamental truth – the Hmong community is still trying to learn how to treat the increasing number of Hmong women who, like me, are making the choice to stay single in their mid-twenties.
Has it ever crossed your mind what exactly is that makes people relate to each other? Whether its simple things like food and music or more complex things like language and religion, the feeling of being part of something gives us a sense of satisfaction, and common ground. Humans have an inevitable need to belong. However when those factors that make people interconnect with each other becomes distorted, the results can be catastrophic. In this essay I will discuss the how the genocidal events that took place in the U.S. with the Native Americans, the Belgian Congo, and German South West Africa were carried out and why elements of exploitation, racialization, identity, and inferiority played a role in them.
I was in 1st grade when I found out that I had a learning disability. I still
The invention of Snap Chat was literally an accident; two measly college students got bored and that’s why they invented Snap Chat. This app has revolutionized photo taking to a whole new level. In this paper I will talk about, who invented Snap Chat, how Snap Chat became popular, why teens use it and how Snap Chat influenced our culture.
The message being directed to the target audience was simple; avoid hunger, anger, and effort by ordering food online to be delivered. In the commercial it is never explicitly stated that the benefit of using the app was effortless food ordering but through humor it was heavily implied. It was a mildly entertaining 30 second spot with a funny odd couple but it seems a little out of place next to Mercedes and Budweiser commercials. Still, the target audience of hungry Millennial must have been reached with an average view ship of 114.4 million viewers during the game (Palotta).
As stated by Judith Williamson, “Ads sell us, ourselves, not just goods” (Williamson, 2002). Advertising is about much more than simply selling products. Advertisements are all about creating meaning around products and craftily weaving them into the fabric society. Advertisements have evolved from merely showcasing goods to now acting as symbolic representations of our culture and the society we live in. Through symbolic text and visual art, Starbucks ‘To Each Their Own Latte’ ad campaign sells us a culture, a way of live instead of just a simple cup of coffee.
Social media is an outlet that allows a company to introduce new products, control the speed of how they want to introduce their products and free advertisement. Sending out a tweet or putting up a status would let your customers know about a product that is released. This benefits companies because they spend less money on televised commercials, which takes more time to produce and will not reach as many generations that it could by using social media. Any social media site is free, and it takes less than 10 seconds to put out a post on any website. Facebook has also launched Facebook advertisements, which assist advertisers by showing advertisements to a user based on demographic factors, such as location, age, or gender, and which can further engage the audience by incorporating social context into advertisements, such as displaying when someone’s friend has liked an advertiser’s Facebook page (Li, Lin, & Chiu, Fall2014) . There is nearly 100 million daily active snapchatters and growing. Teenagers are constantly on their phones checking their pages so there is no way they will not know about the product being released. Marketers can discover potential customers for market positioning by filtering the content that online users mention or discuss (Li, Lin, & Chiu,
Spotify is operating on “mixed advertising/freemium business model”. The freemium business model is based on idea that the company offers simple and basic services for free for the user to try and more advanced or additional features at a premium [3]. One important role in Spotify’s business model is having advertisers who generate revenue that is used to finance costs of free subscription. In other words, without ads, there would be no free music.
It mirrors how we are increasingly becoming an entrepreneurial society each day. Companies nowadays market and promote their products with ease. If you log into instagram you will find posted photos of various products or logos of different brand names. Survey has shown that an approximated 40% of brands use instagram for marketing (social media examiner, 2014).