Short A Guy Commercial

Sporting has been a staple of the Nike brand since it began in 1964 and has remained that way ever since. Recently Nike has launched the “Short A Guy” campaign, with a commercial promoting the cross-sport gear that Nike has to offer. The 90 second commercial follows a boy who’s continually invited to join sports team “short a guy”. This commercial begins at a basketball court when a young boy riding a skateboard is asked to join their basketball team. And throughout the commercial he wears a multitude of Nike gear in order to play each sport. During the ad there is many changes of sports, each of which involves a team that is seemingly “short a guy” and requires the young kid to help out their team. Their goal during this advertisement is to

During the commercial many different athletes are displayed, each in their given sport. This pertains to ethos, building credibility to Nike because of these great athletes wearing their sports gear. Some athletes such as Mike Trout, Garrett Richards, Anthony Davis, Andrew Luck, and many more. Having these athletes in their commercials builds up their reputation as well as help sell their clothes due to admiration of these athletes.
Nike is the biggest competitor in the athletic apparel market, with 28 billion dollars in annual sales. So it should come as no surprise that they focus on key demographics to sell their products. This commercial’s target audience is a range from teens and adults to women. With these audiences in mind, they change their style to fit these types of people to best sell their products. The commercial shows many men, women, and kids playing sports and wearing nike clothing. Their focus is mainly to display their many styles of apparel they have to offer as well as showing them in

Each scene concluded as fast as it began, leaving an element of surprise around every corner. After many different changes that occur while watching this ad, many small details continue to appear that add more and more content than before. It is almost as if Nike left no stone unturned during the making of this ad. When there is room for a zoom-in or a particular focal point, bam, Nike brings you right in the action. For example, one of the final scenes that is by no means the most action packed, still manages to show a great depth of feelings and emotion. As the boy finally returns to the basketball court where he was first introduced at the beginning of the film, he thinks his stressfully fun-filled day had come to an end, but suddenly there is still more to come. The camera makes sure to capture several different styled body shots, and then a close up that displays an exhausted, sweating young boy – almost too tired to accept a pickup basketball game with Anthony Davis. Almost reluctantly, the boy agrees, but only after a few, long pauses that drew focus to both Davis and the boy’s facial expressions, coupled with a pause in audio that increases the dramatic effect of the