Advertising is one of the most dominant industries in the world today. From electronic media to print ads and social media marketing campaigns, we can spot flashy advertisements and product commercials everywhere. The company, Nike is very successful at creating ads that make people buy into their objectives. Nike is a successful American supplier for clothing, athletic equipment, and shoes. American society is obsessed with looking a certain way and Nike plays into these humanistic emotions to sell their products. The Nike swoosh is one of the most recognized symbols and people connect Nike with an active lifestyle. The Dick’s Sporting Goods magazine,”Better Athlete, Better Team”, illustrates a Nike ad convincing their audience that Nike Zoom …show more content…
With "Just Do It” Nike has promised its audience that the company is committed to the competitive spirit. Nike emphasizes that it will help people feel empowered, successful and best equipped to tackle the challenges ahead. “In a recent survey, Nike was named the favorite brand among millennials, beating out names like Apple, Coca-Cola, and Nintendo. And teens are also wild about the brand, choosing it as their preferred clothing and footwear retailer in another recent survey” (Business Insider). Shoes in general have a symbolic significance, they represent authority and power. Usually Nike shoes are priced higher up there then other competitor shoes. If wearing Nike athletic shoes you are depicted as having great skills in the sport being participated …show more content…
With Nike constantly innovating it keeps the brand fresh like depicted in the ad and interesting for their audience. The use of blue and white in the cleats symbolizes loyalty and perfection which Nike works hard on for their customers. In the text, “When the shoes get lighter the moves get tighter,” lighter and tighter are bolder then the rest of the text. Those two words are what makes the shoes different from their competition and the selling point of the cleats. The ad is more toward sports that play on turf given that the cleats are placed on a yard line. The use of the black background with the white text makes the message that is trying to be presented pop out which attracts the eye. All these aspect are put into one image that is displayed in a
It was established in 1964 by Bill Bowerman and Phil Knight the organization used to be called Blue Ribbon sports until the point that 1978 when they changed the name to Nike. The logo was designed by Carolyn Davidson in 1971. The logo used to be called “the strip,” which then became to be known as the “Swoosh.” The slogan “Just Do It” has been popular for quite a while now; truth to be told it was rated the top 5 ad slogans of the 20th century. The logo seems to be very simple, but it took Davidson 17.5 hours to design the logo, and it was also denied many times by the owners of the company. On the other hand, Adidas began in Germany as a little sportswear organization. The organization manufactures various types of gear and attire, for example, referee uniforms and tennis rackets. The organization's logo is a straightforward three stripes which the proprietor alludes to as "the three-stripe organization". At that point came "the Trefoil," which was Adidas' second logo which speaks to that their organization is bigger and more assorted. Similarly, there is "the three bars" which is intended to look like a mountain. The organization thought of this logo since they needed to give the logo some
Creators want their commercials, tv shows, movies or articles to draw the audience in. They strive to get your attention using ethos, pathos and logos. A Nike commercial with LeBron James as the star did just that. The commercial about following through with your dreams and becoming big out of nowhere is spine chilling and inspiring.
I have divided this essay in three main parts. In the first part, I will give the description of the whole advertisement. The second part will be analyzing the ad and the third part will be the conclusion about how people got convinced by this ad to buy their soccer shoe. Nike Inc. is an American multinational corporation that is into designing, manufacturing, developing and marketing services worldwide. It also provide service in footwear, apparel, equipment, and accessories. It is one of the world's largest suppliers of athletic shoes and apparel. It is also a major manufacturer of sports equipment, which generated revenue in excess of US$24.1 billion in its fiscal year 2012.Nike employed more than 44,000 people worldwide as in 2012. The brand alone is valued at $10.7 billion. Hence, making it the most valuable brand in sports.
So it should come as no surprise that they focus on key demographics to sell their products. This commercial’s target audience is a range from teens and adults to women. With these audiences in mind, they change their style to fit these types of people to best sell their products. The commercial shows many men, women, and kids playing sports and wearing nike clothing. Their focus is mainly to display their many styles of apparel they have to offer as well as showing them in
The purpose of a campaign is to deliver a prospective consumer to the point of sale. Nike uses what is classified as a product oriented advertising campaign. Nike’s entire campaign is centered on convincing the consumer to purchase their product. The goal of most product campaigns is to educate and prepare the consumer to exhibit purchasing behavior, so that their company may become the leader in its market. Since Nike is already the leading athletic apparel company, their goal is probably to stay on top. Some of the major strategies used to achieve this goal are the use of television, magazine, and Internet advertisements.
As a company whose brand name and concept are inspired by Greek mythology, Nike, Inc. has successfully capitalized on their goal to inspire athletic excellence, promote athleticism, and provide innovative products for their consumers. The Nike corporation aspires to athletic excellence for the consumers who purchase their products. Non-coincidentally, “Nike,” was the name of the Greek goddess of “speed, strength, and victory” (“Nike-Facts and Information on the Goddess Nike”). Even Nike Inc.’s logo, the “swoosh”, is inspired by her large wings.
The customer and the market always help dictate what and where the needs are. Being an innovator in their industry is what has kept Nike at the forefront of the sporting world. The company has also been in the news for negative publicity for running sweatshops and child labor allegations. They have been criticized by activist groups for poor working conditions as well as violating minimum wage and overtime laws in their overseas factories.
But what makes people buy the name brand Nike? They have great advertisement. I love to watch Nike commercials; they appeal to me as an athlete. The commercials show the inner fight in people, breaking records, becoming a stronger person, being the best you, and being the best athlete; you can be overcoming anything. I find their advertisement to be very inspiring and motivational. The Nike slogan ‘Just Do It’ plastered on so many products inspire others to get out and ‘Just Do It,' no hesitation. Nike tries to appeal to you to buy their products by placing their apparel on professional athletic. Everyone knows Lebron James he has many young athletes that look up to him and want to be just like him. What do they see Lebron James wearing? Nike apparel, for the kids that want to be just like him, they want what he has. So they want the Nike look. For me personally, I see Nike products and logos at just about all sporting events, which is a great strategy for the business.
Nike’s goal is to remain unique and different from others in terms of the items offered on the market. Arguably, Nike belongs to a monopolistically competitive market as there only a few organizations with the ability to regulate the amount charged for their product which means they cannot make their prices high as this is likely to make customers move on to other available choices (Nike, Inc., 2012). However, Nike can find a balance between the prices to charge for their products and remaining competitive with other companies in the industry. Nike has formed a distinction between the appearance and performance of their footwear and that of their competitors. Although products are differentiated from other companies, they still influence each other because they are items of the same
...fected by print advertising even if they don’t realize it. Nike uses all different forms of advertising to appeal to all audiences.
Whether the consumers, athletes, or word of mouth Nike is constantly making profit. The swoosh is one of the most easiest recognized logos and Nike does a clear job of putting it on everything they sell. Nike is well known for recruiting top athletes in every sport, and some of the most recognized athletes in the world. Nike does a good job creating a separate shoe line for each of these athletes. Whether it is Kobe Bryant, LeBron James, Michael Jordan, Cristiano Ronaldo and Kryie Irving all of these athletes have a separated shoe lines thru Nike.
Since it is so easy to reach virtually every age group through commercials, companies target specific audiences in their commercials to increase their profits. In fact you will observe that companies with big advertisement budgets will produce different commercials for different times of the day to target their desired audience. Also, most companies will advertise specific products to specific audiences; however, Nike, one of the most well known and biggest companies in the world today, spends most of its advertisement budget to increase the value of its brand name. It does so through providing an image of being cool, or an appeal to people’s emotions. Nike also tries to affiliate itself with the best players in all sports in order to provide credibility for the quality of their products in general.
In the world of sports marketing, one company stands alone, Nike. They have continued to run the table in almost every sport over all of their competition. They are so big that they even have subdivisions within their company such as the Air Jordan brand. The reason that they are dominating other big brands is their marketing. This paper will show how Nike’s marketing targets young male athletes in baseball, football, and basketball advertisements.
In todays marketing world Nikes best advertising point is through basketball, soccer, baseball, athletics, and American football which is why they are considered the global setting shoe and apparel brand ever since the day of being founded as a running shoe. The main reason for this is that for years Nike has earned its right for this for its comfortability and durability in many different conditions. Nike has made significant changes and progress especially with modern sports oppurtuinities like before Nike werec souly focused on the advertising for athletics stars or athletes because that was what Phil was into as he saw there was a need for them. What also drove him to this route was his track coach was an expert in the field which helped aid making the best capable show for athletes to perform their best. However Nike as we know it today has made many collorbrations one of many will be Dr Dre with his highly successful brand Beats by Dre also Nike has gone in diverse sports as I mentioned and have the competitive advantage of competitors like Adidas and
In the minds of a younger audience they will expect to be able to play like their favorite stars if they have their cleats. This is why so many famous Nike sponsored players were here, this includes but not limited to Ronaldo, Neymar, David Luiz, Iniesta, Hazard, Ibrahimovic, Pique, and there are even people who are not soccer players they make an appearance into the advertisement like NBA legend Kobe Bryant, or the famous boxers Jon Jones and Anthony Silva. This is called ethos, when an famous or trust worthy person is convincing the consumer to buy a product based on what they claim. The ad can also be represented as a pathos ad because it is mixed in with a great deal of comedy. There are many times that comedy can be seen occupied in the