Commercials

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Commercials

With the increasing impact of media on our lives today it has become easier for companies to manipulate people’s minds through advertisement. With the introduction of TVs in virtually every room in our homes, we are being constantly reached by mind manipulating commercials. This situation has become worse through the introduction of the World Wide Web at many people’s offices or at people’s personal computers at home. The facts show that it is impossible to go through a day without being bombarded with advertisements unless you live in the deepest part of the Amazon and even then it is likely that an American Express Employee will find you to hand you a replacement for your recently lost American Express credit card.

Since it is so easy to reach virtually every age group through commercials, companies target specific audiences in their commercials to increase their profits. In fact you will observe that companies with big advertisement budgets will produce different commercials for different times of the day to target their desired audience. Also, most companies will advertise specific products to specific audiences; however, Nike, one of the most well known and biggest companies in the world today, spends most of its advertisement budget to increase the value of its brand name. It does so through providing an image of being cool, or an appeal to people’s emotions. Nike also tries to affiliate itself with the best players in all sports in order to provide credibility for the quality of their products in general.

In 2002 Nike produced a commercial for the soccer world cup. For this commercial Nike gathered twenty-four of the best soccer players from around the globe to play in a tournament format nobody has e...

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...nce and to convey an image of being a cool brand clearly shows that Nike’s priority is not to sell only one specific product at a time but to keep their customers loyal to their brand so they do not have to worry about individual products since no matter what kind of equipment Nike produces, as long as it has the Nike symbol on it, it will self itself automatically due to the brands fame. Overall, I think Nike’s advertisement goal can plainly describes as an attempt to “outscore” everybody else.

Works Cited

Nike. “Ball Tricks”. Advertisement. TNT. Phoenix. 1 March 2002.

Nike. “Ball Tricks Bloopers”. Advertisement. HBO. Tallahassee. 1 September 2002.

Nike. “Hello World”. Advertisement. CBS. Atlanta. 1 March 1997.

Nike. “World Cup Spot 1994”. Advertisement. USA. Miami. 1 July 1994.

Nike. “World Cup Spot 2002”. Advertisement. FOX. New York. 1 July 2002.

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