Government Environment Affected By Nike In The US

Government environment is affected by Nike at all three levels whether it is state, federal, or even local. Nike does not only operate in the United States, but other countries so they have to abide foreign polices and the company understands this. “Nike supports efforts to create an efficient tax system by identifying and advocating for tax policies that allow us to be competitive in the global marketplace” (Nike Responsibility). Nike is constantly searching for ways to increase trade, while helping government with increasing jobs and paying taxes. “We advocate for free trade by seeking improvements in existing global, multilateral, regional and bilateral agreements, as well as by seeking new, innovative agreements while challenging protectionism. We believe free, fair and sustainable trade encourages growth, investment and innovation and serves the interests of workers and consumers globally. Our objectives include seeking seamless access and open markets through the

Whether the consumers, athletes, or word of mouth Nike is constantly making profit. The swoosh is one of the most easiest recognized logos and Nike does a clear job of putting it on everything they sell. Nike is well known for recruiting top athletes in every sport, and some of the most recognized athletes in the world. Nike does a good job creating a separate shoe line for each of these athletes. Whether it is Kobe Bryant, LeBron James, Michael Jordan, Cristiano Ronaldo and Kryie Irving all of these athletes have a separated shoe lines thru Nike. They have other athletes who constantly wear Nike products but do not have their own shoes line like Tiger Woods, Roger Federer, Manny Pacquiao, Neymar Jr, and Maria Sharapova. Nike creates NFL jersey and sponsors them, so Nike does not have to invest into commercials when their logo is everywhere and so easily