Nike Case Study

Mega brands like Nike have been described as mediums for of globalization and technology for years. Nike being a flexible brand, elevated to the next level. The end results for Nike was innovating ad campaigns, superstars like basketball legend Michael Jordan, expansion of mega stores such as Nike Town, and Nike World campus. The Nike swoosh is meanwhile believed to be the most recognizable brand icon or corporate logo, conveying "Nike" without the need of words. The swoosh was designed by a university student attending a class taught by Nike CEO Phil Knight. (Amran et al., 2014).

The key to increasing revenue for Nike branch is to make the product as cheaply as possible and keeping the cost of transporting low. Then sell the brand to countries

The factories around the world (China, Asia, and Vietnam) assist in manufacturing and distribution of the products. (Mahdi et al., 2015). The globalization and technology have impacted competition and larger expansion of the corporation around the world. The Nike brand is nearly in every culture of the world from the result of globalization and technology impact. The technology has grown on the quality of the research and innovation the company is performing that is resulting in great volumes of customer cares and choices. The globalization and technology have also helped stabilize the prices of the products and avail them all year round so that there are no experiences of low supply and thus raise in the products prices. (Mahdi et al., 2015). The market is always satisfied with the quality and volume of supply that meets all the fluctuation like the sudden increase in demand or its fall. The impacts of globalization have made the company produce high quality, durable and limited the production impact on the environmental pollution and degradation. It is playing a global roll in the management and conservation of the environment worldwide by taking part in community participation and charitable organizations that serve the society in community issues alongside environment (Mahdi et al.,

Initially, the company considered the industrial organization model where it considered the field of economics that was relating and interacting with the Nikes strategic behavior, regulatory policy, market competition, and existing antitrust policy. The industrial organization model regarded the economic theory based on the products pricing by the company. It aims at informing the company on the various methods it can use to ensure its economic welfare and governance policies are improved for the better of the company in relation to others in the industry. Then, the company employed the resource-based model to focus on the internal resources, the company’s strengths, its weaknesses, its position in the market or the environment it is operating in, the competitive advantages of the company in relation to the opportunities available and the threats it needs to counter largely to remain relevant and profitable in the