Nike Assignment

2668 Words6 Pages

Assignment of Economics for Managers

Lecturer: Gregory Trotman
Subject: CO5125-Economics for managers
Submission Date: 28 January 2014
By: Group members
Rajveer Kaur (12779931)
Harpreet Kaur (12793172)
Sonam Rani (12875498)

NIKE COMPANY
Background information of Nike Company
Nike is the world famous company. It is an American multinational corporation which is occupied in the design, development, manufacturing and worldwide marketing and selling of the footwear, equipment and many more other services. The Nike Company was founded on 25 January 1964. The first founder Bill Bower man and the second founder Phil Knight. The Nike name comes from the Greek word goddess of victory. The mission of the Nike Company is to bring inspiration and innovation to every athlete in the world. There are two sides to Nike: the public face and hidden misery. It is the number one shoe maker in the world. This Company creates designs for all age groups, for instance, for men, women and for Children.
Description of the Business
The following given is the description of the business as well as the competitive environment in which terms the business operates:
(a) Type of the business
The Nike Company is a manufacturing as well as retailer type company. There are 800 worldwide factories for Nike brand and products. It is true that most of the Nike brand apparel is manufactured out of the United States. It’s all happen due to independent contract manufactures those are situated in different 34 countries. Nike is the one of the largest seller of athlete footwear and athlete apparel in the modern world.
(b) Business products
Nike sells sports footwear such as running, basketball, and children’s shoes and women shoes....

... middle of paper ...

...gnore to these factors.

References List
 Sexton, R.L. (2013), Exploring Economics, 6th edition,
 Keat, P.G., and Young, P.K., (2009), Managerial Economics:
 http://www.theaustralian.com.au/business
 http://www.afr.com
 www.nike.com
 www.collegetermpapers.com
 www.investopedia.com
 http://suite 101.com/a/marketing audit-of nikes-strategies-994402

Show More
Related

  • Commodity Chain Analysis of Nike Shoes

    1611 Words  | 4 Pages

    Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world.

    Read More

  • Rhetorical Analysis Of Nike

    905 Words  | 2 Pages

    Nike is a worldwide known business that many people around the globe are attracted to purchase. They make a variety of products ranging from shoes and clothes to sports gear, sports products, and many different accessories. Nike is designed for everyone ranging from infants to elderly. Because of their range of age for products, this makes them a huge competitor. Being able to appeal to all ages and styles of people.

    Read More

  • Nike Inc and Sweatshops

    2677 Words  | 6 Pages

    In addition, Nike is a worldwide known company and it is among the top empires just as Adidas and Puma. It has more than 900 factories which are located in an estimated 50 countries, they also have more than 660 000 workers which most of them are women. However, although they have a lot of factories around the world, their main manufacture factories are located in China, Indonesia, and Vietnam which are basically countries with the most minimum salaries rate given to the workers. Nike chooses these locations for their production of their merchandise because of the cheap ...

    Read More

  • Nike Ethics

    1474 Words  | 3 Pages

    Nike Incorporated is the number one leading sportswear and equipment provider in the world. They manufacture anything from casual clothes to sports equipment, shoes to socks, and basketballs to golf balls. As a result of its massive success, Nike employs nearly 30,000 people worldwide while manufacturing in 700 shops around the globe and has 45 offices outside the United States. Its extensive reach into the global market has Nike producing more exclusive products than any other manufacturer in the world. Nike’s headquarters is located in the metropolitan area of Portland, Oregon.

    Read More

  • Knight In The 1970's Blue Ribbon Sports

    1724 Words  | 4 Pages

    In 1972 Knight created Nike and paid a college student $35 to design a logo for his new company. In the early days of Nike they earned the reputation of having a party atmosphere at corporate events where screaming, fighting, and consuming alcohol and drugs were common and even encouraged. Nike became increasingly popular and was at the top of the sneaker game in 1990 when many forms of controversy and some questions of Knights character arose. Nike was able to get through the controversy and remain at the top of athletic footwear and Phil Knight was named the “most powerful” person in sports in 1993. The controversy continued to attract itself to Nike and as the founder and CEO many scrutinized the way Knight handled himself and the company in those situations. Phil Knight is one of the most successful self made billionaires in history but many dispute whether or not he is one of the best business leaders of a

    Read More

  • The Sustainability Strategy of Nike Company

    2752 Words  | 6 Pages

    Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athletic shoes. The company’s products are sold in more than 170 countries across the world. The company also sponsors various sports events at national and international levels. The company slogan “just do it” is catchy and attract many people tom buying its products. This makes the company to grow continuously due to wide and stable customer base.

    Read More

  • Nike

    1371 Words  | 3 Pages

    Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand. As a result the company is limited nowadays to its core competencies of Design and Marketing.

    Read More

  • Nike Manufacturing In Bangladesh Case Study

    639 Words  | 2 Pages

    Manufacturing in foreign countries typically means cheaper production costs resulting in higher profit margins. Nike operates manufacturing plants worldwide, with most of their clothes and shoe...

    Read More

  • Nike: The Sweatshop Debate

    1361 Words  | 3 Pages

    Nike is a worldwide global corporation that has its shoes manufactured on a contract basis in places like Asia, China, and Vietnam. Although it does not actually own any of the manufacturing locations, it has long been accused of having its products manufactured in facilities that exploit workers. Although Nike admits some wrongdoing in the manufacturing facilities of its contractors, it claims to have started a commitment to improve working conditions in those facilities.

    Read More

  • Nike Case Analysis

    1614 Words  | 4 Pages

    With the increased monitoring and enforcement of labour practices; Nike being in the public spotlight and subject to negative publicity on their subcontracted factories is forced to readjust the working conditions of their cross ocean factory workers to abide with proper regulations. This has caused Nike to modify their factory standards and employee working conditions by; limiting the maximum hours worked a week, implementing proper ventilation systems to filter out toxic fumes, increase worker access to protective equipment, and increase the capacity of medical facilities and medical staff for their workers.

    Read More

  • Persuasion and Propaganda Analysis

    1002 Words  | 3 Pages

    Nike is a multinational corporation that makes footwear, apparel, equipment and many other thing. They are well known across the world, so they have credibility as a speaker. It is one of the world’s largest suppliers of athletic footwear. Nike prides themselves on being a worldwide producer of athletic footwear, apparel, and equipment. The ad is sophisticated and get...

    Read More

  • Nike Case Study

    1597 Words  | 4 Pages

    Nike, which is the Greek goddess of victory, was born in 1972, when BRS launched its first branded shoe at the U.S. Olympic track and field trials. Over the next decade, the company nearly doubled in size each year. In 1978, BRS officially changed its corporate name to that of the Nike brand.

    Read More

  • Nike: The Organizational Structure Of Nike

    1033 Words  | 3 Pages

    Nike is the number one innovator in the world in athletic footwear, apparel, equipment, and accessories. This worldwide company operates in an extremely different organizational structure than other companies, such as Reebok and Adidas. Nike operates tremendous marketing strategies and develops inventive designs to inspire athletes around the world. This company is one of the largest suppliers in the world in athletic footwear and apparel, main producer of sports equipment, and making Nike the most valuable brand among sports companies. The task for Nike is to join diversity and inclusion to encourage ideas and innovation. Around the world, this company is a popular brand.

    Read More

  • Nike strategy

    603 Words  | 2 Pages

    For those marketing efforts, Nike does successful to promote itself with its not-quite-nice images and also generate some criticism that I think they are irresponsible as we can see from their ad that they does not create any positive effects to the society. For its use of overseas factories, it is great opportunity to expand the production base to the lower cost of labor, but it is totally irresponsible and unethical when labor practice does not meet the standard.

    Read More

  • Case Study Of Nike Sports Shoes

    1059 Words  | 3 Pages

    This project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)

    Read More

More about Nike Assignment

Open Document