Strategic Planning: Short-Term and Long-Term Goals

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Strategic health care management is becoming the primary focus as it is crucial to deal with today’s changing health care landscape. The increasingly growing competitiveness and challenging health care legislative mandate collaborative leadership approaches that synchronize and involve all stakeholders in strategic planning. This is particularly important when determining both long-term and short-term strategic goals. As an example of successful strategic planning, this paper discusses the strategic goals of Johns Hopkins Medicine’s (JHM) strategic plan. The plan covers six priorities including people, biomedical discoveries, patients, education, integration, and performance. Also, the paper identifies the main stakeholders and the relatively different levels of the strategic plan.

Long-term goals

Strategic planning is based on and developed from the long-range planning that relies on the assumption that future products and services are the same as the present time (Ginter, Duncan, & Swayne, 2013). On the contrary, strategic planning jumps into the future with the aid of all available current information derived from different sources and assessed by different stakeholders participation (Ginter, Duncan, & Swayne, 2013). Clearly, the strategic plan of JHM includes multiple long-term goals. Certainly, those goals are well aligned and consistent with the organization’s mission.

JHM’s strategic plan emphasizes the value of improving the workforce overall status by encouraging healthy life styles, professional development, embracing selective recruiting plans, investing in innovative leaders (John Hopkins, 2014). In the biomedical discoveries, the strategic plan aim for Johns Hopkins to become the leading institution research, da...

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...dly, precise forecasting is almost impossible, but collaborative efforts coupled with the incorporation of innovative techniques can guide the management to well informed planning. In conclusion, despite the challenging obstacles and impediments to strategic planning, effective planning can easily ensure success.

Works Cited

Curran, C. R., & Totten, M. K. (2010). Mission, strategy, and stakeholders. Nursing Economics, 28(2), 116-8.

Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2013). Strategic management of health care organizations (7th ed.). San Francisco, CA: Jossey-Bass.

John Hopkins (2014). John Hopkins Strategic Plan. Retrieved from http://www.hopkinsmedicine.org/strategic_plan/ on 3/15/

Patnaik, R. (2012). Strategic planning through complexity: Overcoming impediments to forecast and schedule. IUP Journal of Business Strategy, 9(1), 27-36.

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