Strategic Plan for Brooklyn Hospital Center

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A Strategic Plan for Brooklyn Hospital Center
Current health care systems exist in complex atmospheres that regularly change to meet the demands of health care personnel and consumers. Health care systems deal with many different cultures, values, and interests making it increasingly more difficult for management to provide their employees with a clear vision of the future (Lega, Longo, & Rotolo, 2013). Begun, Hamilton, and Kaissi (2005) explain health care centers utilize strategic planning to better understand their environments and ensure the organization’s structure, culture, and important decision-making are compatible within their current surroundings. Ginter, Duncan, and Swayne (2013) describe strategic planning as “the periodic process of developing a set of steps for an organization to accomplish its’ mission and vision using strategic thinking” (p.14). The goal of strategic health care planning is to improve performance throughout the organization (Begun et al, 2005). This paper discusses the strategic plan for Brooklyn Hospital Center including its long and short- term goals, its strategic thinking and key stakeholders, and the various strategies identified within the plan.
Long and Short-Term Goals
The Brooklyn Hospital Center recognizes several goals within their strategic plan to assist them in achieving the highest quality patient-care and customer service, hiring the best possible employees, sustaining financial security, improving their research and education programs, and increasing patient accessibility to their services (The Brooklyn Hospital Center, n.d.). Their long-term goals include: achieving financial security to maintain their long-term viability; becoming the employer of choice within their com...

... middle of paper ...

...egic plan and achieve their performance goals.

References
Begun, J. W., Hamilton, J.A., & Kaissi, A.A. (2005, July/August). An exploratory study of healthcare strategic planning in two metropolitan areas. Journal of Healthcare
Management, 50(4), 264-275.
The Brooklyn Hospital Center. (n.d.). Leadership. Retrieved from http://www.tbh.org/ about-us/leadership The Brooklyn Hospital Center. (n.d.). A strategic plan for The Brooklyn Hospital Center.
Retrieved from http://www.tbh.org/about-us/strategic-plan-brooklyn-hospital-center
Ginter, P. M., Duncan, W.J., & Swayne, L.E. (2013). Strategic management of health care organizations (7 th ed.). San Francisco, CA: Jossey-Bass.
Lega, F., Longo, F., & Rotolo, A. (2013). Decoupling the use and meaning of strategic plans in public healthcare. BMC Health Services Research, 13(5), 1-11. doi:
10.1186/1472-6963-13-5

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