Nike Marketing Analysis

Nike is a multinational company that is occupied in the design, development, and manufacturing of worldwide and sales of footwear, apparel, accessories and service. Nike was originally founded as Blue Ribbon Sports in May 30, 1971 The name was converted over to Nike by Bill Bowerman and Phil Knight. This is a brand that has been around for a very long time. As the years progress, Nike has expanded their business in other countries. Nike has 858 retail store locations worldwide. With most of those locations being in other countries, Nike had to develop a way to advertise to different countries in other languages. If they never took the time to analyze how to reach the different audience, they would have missed out on new consumers and profit.

Nike has given the consumer, the Nike app, Nike digital launch, Nike fuel band, Nike Sport watches, and that is not to mention the actual shoes and apparel that Nike sells. Due to the fact they have so many branches they have to have a strong strategy to sell their products. Nike advertises in the U.S. is by print publications, television, and a large range of social media. Their website is not the only medium that utilized to sell their products. An interesting fact: there is not a mass of television advertisements of Nike commercial shown outside of respected sports one might see on television, such as football, basketball, soccer, and baseball. Nike’s spending of advertisement on television and print in the U.S. has dropped about forty percent in the past three years. Nike feels that they can do without the mega advertisement for television. Nike is connecting with their customers with other strategies. The strategies being utilized domestically to make sure their products continue to be productive and flowing in other

In the matter of minutes, one click on their app or their website, you can learn about the new running shoe or see the upcoming apparel for the new season. Or maybe you are flipping through a sports magazine and come across a Nike ad. Not to mention all the apps that Nike has, the commercials on television that reminds you to “JUST DO IT”. The strategies that have allowed Nike to be successful in the U.S. as well as their international branches. They have different strategies to cater to specific needs of consumer in the US and other countries as well. The is the reason Nike has remained to be successful in the U.S. and internationally. Their strategy has always been about: putting the consumer first; building a strategy based off what the consumer needs in that region; and having the ability to sell their products through websites, major sports facilities, and smaller sneaker