Jingle Hoop Commercial

The NBA Commercial called “Jingle Hoops” is a business advertisement for special uniforms to be sold around the Christmas period. It includes five of the NBA most famous basketball players who include; Derrick Rose, Steve Nash, James Harden, Stephen Curry & Kevin Durant. These players are seen shooting basketballs through hoops with bells attached to them which play a tune of a Christmas song. The nets are equipped with Christmas bells, producing an amazing making jingle bell sounds. LeBron James ends the tune with a dunk as the video comes to an end, and says, “Please tell me the camera was on.” This advertisement, therefore, aims at conveying a message about basketball uniforms for use during the Christmas season. It also conveys important

First, the players used are the best in their field for a long time. Involving the best players in the commercial makes it phenomenal since the millions of fans will want to know the impact of having these legends in the video. The impact can be well witnessed for instance in the more than eight million views the video attained in a short while on YouTube. Again, the basketball rings are fitted with sound emitting bells which make it interesting and unique. The idea of making jingle bell sounds using basketballs itself outstanding and creative. Creativity in this commercial is topnotch and targets a wide audience. The audience includes all basketball fans that range from the young to the

First, the diction is well articulated. LeBron James ends the advertisement by saying “Please tell me the camera was on.” This aims at painting the video as coincidental. Although it’s almost impossible that such a classic video would be a coincidence, it’s a successful strategy that the commercial assumed. However, other YouTube videos that show behind the scenes emerged which rules out such coincidences. LeBron James also uses the tone of an accomplishment which paints the act as an all-time classic. His tone signifies that it could be disappointing if the camera did not capture the rare moment. The tone works its magic and impacts the audience as planned. However, the video is believed to have been edited using the green screen technology, meaning the players do not act the video live but some effects are applied; the commercial remains a classic one.

Sneaky words are those that aim at being ambiguous. Being ambiguous means, they can have more than one interpretation which means a person can later allege not to have meant whichever of the meanings dips them into hot soup. The Jingle Hoops commercial lacks such ambiguous words, but the hoops doesn't produce the jingle sounds in reality as figured in the behind the scenes video. Behind the scenes, videos show that the hoop aids in the visual convincing but the final commercial includes some audio effects to bring about the jingle bells