Apollo 3000x Wings Ad Analysis

Subject: The subject of the advertisement is a pair of sneakers, the Apollo 3000X Wings, with real wings that allow the wearer to fly anywhere. The audience likely already knows about the subject, as its release has been announced through social media and is generally highly anticipated.
Occasion: The larger occasion and environment surrounding the advertisement includes the cyclic necessity for young adults to purchase newly released clothing and accessories and discard their previously bought items. It also includes the increasing demand for young people to commute to and from school and work quickly and efficiently. The immediate occasion of the advertisement is the introduction of the Apollo 3000X Wings, the latest sneaker from Apollo

Another more covert purpose of the ad is to encourage a wider population to buy the shoe— if teenagers see a majority of their peers wearing the sneakers, they will likely want to purchase a pair as well.
Speaker: The speaker of the advertisement is the company Apollo Industries. This company, founded in 2005, is well known for its trendy apparel and footwear products that have appealed to millions of young people internationally.
Tone: The tone of the advertisement is mainly enthusiastic and strongly encourages the audience to purchase the sneakers. The ad fervently spurs its audience to realize that the shoes are one of a kind and a necessity to their wardrobe and busy lives.
Rhetorical

In the ad, rapper and celebrity Kanye West states that he uses “[his] 3000X Wings all the time, they’re easily the best shoe [he’s] worn.” Kanye West is a well known artist and style icon to millions of teens across the globe, significantly known for his own clothing line. Young people are more likely to want to buy the shoe due to this affiliation, as West no doubt is stylistically inclined to wear the most current fashion. The second rhetorical strategy in this ad is the use of a rhetorical question. The ad asks, “Would you rather be stuck in traffic or on the bus?” This direct question allows the audience to reconsider their usual unsatisfactory methods of getting to school or work. After this consideration, the audience is likely to make the easy choice of flying quickly to their destination rather than idling in traffic for hours on end. The third rhetorical strategy apparent in the ad is the use of quantitative data, or statistics. The ad states that the wearer of the shoes can “get to where [they] need to go 10x faster than [their] car.” Hard evidence of cutting their commute length will likely persuade the audience to buy the shoe, again drawing on the modern obligations of traveling everywhere as quickly as possible. The advertisement’s fourth rhetorical device is the use of a hyperbole. The ad states that if purchased, the 3000X Wings will be “the only shoe you’ll ever need.”