Old Spice Meeting Advertisement

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The Old Spice Meeting Ad advertises a new men hair care line. The setting of the advertisement is in a meeting room where a presentation is being given. In the meeting room there is only one female. Everyone excluding the female and the male who has used Old Spice’s products is paying attention to the person giving the presentation. The one male and female are flirting with each other. The hair of the male catches the attention of the woman so much that it wins him the woman’s number.
All of Old Spice’s products are for men. However, this commercial is attempting to persuade both men and women to buy Old Spice products. Old Spice is saying that if a male uses their hair products he will get women’s phone numbers, or at the very least his hair will look better. Looking more in depth at the demographics this commercial is trying to reach I do not believe that this commercial is being advertised to everyman. But instead only to men with a certain texture of hair. You can make the argument that all men do not have the same hair texture as the Old Spice man in the commercial. For example, an individual with course hair would not get the same results as the man in the commercial did. In addition there too, there are men in the world without any hair at all, so this commercial would not apply to them at all.
Women are also being advertised to in this commercial. Most women want the men in their life to look good. Old Spice is telling women who view the commercial that she can have a man with phenomenal hair if she buys its hair products. The men who can use this product are not limited to just husbands and boyfriends, but also sons and friends. Many girls may want to buy the advertised products for their best friend who just happens ...

... middle of paper ...

...a woman. This commercial does not appeal to everyone, but does a phenomenal job at appealing to its intended demographics. The two main techniques of advertisement are association and promotion and they are both used very well in this television ad. Old Spice most definitely garnered many new customers thru the airing of this ad.

Works Cited

Clarke, Suzan. "Man Calls Number in Old Spice Ad, Gets Huge Surprise." Web log post. Man Calls Number in Old Spice Ad, Gets Huge Surprise. Yahoo: ABC News Blogs, 31 Jan. 2014. Web. 16 Feb. 2014. .
Hudgins, Catherine. "5 Most Common Advertising Techniques." 5 Most Common Advertising Techniques. Hearst Newspapers, LLC, n.d. Web. 14 Feb. 2014. .

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