Burger King is a well-known fast food restaurant that tends to post ads that most individuals may find eye catching. This ad is definitely one of them. The way that you might interpret this ad depends on what gender you are and what type of perspective you view this ad. If you were to hear about this advertisement you would most likely assume that Burger King’s target audience are men because of the words chosen. Burger King is advertising a new super seven-inch sandwich. This juicy, flame- grilled sandwich is filled with American cheese, crispy onions and a beef patty topped with a “hearty” A.1 steak sauce. The appeal used in this advertisement is absolutely the need for sex. The quote, “ It’ll Blow Your Mind Away” in large bold font just …show more content…
The photograph of the young lady supposedly “blowing” a long sandwich with the word “BLOW” written under it is what attracts males. You could even indicate that the only things that males truly wish for in life are sex, food and women. Clearly this advertisement has combined all three elements into one single advertisement. Women are often used as sex objects to attract a man’s attention. This is quite dangerous in today’s society because of the lack of females who actually appreciate themselves for who they are and what they look like. Whenever, women see advertisements portraying them as objects, some women begin to assume that they should use sex to be accepted and feel comfortable. While on the other hand, many women may feel disrespected. It is not just the images or what is being sold that take part in a woman's mindset but the philosophy of what these ads are doing. Men love to lust over very attractive females while somewhat considering what is actually being advertised. Society today has women thinking that being submissive, promiscuous and provocative is the only way for guys to stare at them and want them. Young female viewers are led to think that those types of characteristics are perfectly fine and accepted therefore, leaving them wanting to be considered a “sex
It’s clear that those advertisements try to make an impact on our buying decisions. We can even say they manipulate viewers by targeting specific group of people or categorizing them so they could have a feeling this product is intended for them or what he or she represents. For instance, they use gender stereotypes. Advertises make use of men and woman appearance or behavior for the sake of making the message memorable. Therefore, most effective and common method is to represent a woman as a sexual object. They are linked with home environment where being a housewife or a mother is a perfect job for the. In other hand men are used more as work done representations. They are associated with power, leadership and efficiency. Those stereotypes make the consumer categorize themselves and reveals the mainstream idea of social status each gender needs to be to fit in and what products they are necessary to have to be part of that
As Freeman and Merskin assert, “… commercials that focus on a lone, sexualized woman doing something seductive while also eating a burger, the flesh of both humans and nonhumans become objects of camera’s implied heterosexual gaze” (470). In other words, Freeman and Merskin oppose to the usage of women to make a commercial more interesting in order to bring more customers, specifically male ones. Indeed, this is the role of women in Tui’s commercial. Women are on the sidewalk making seductive gestures that bring the attention of the main character, this “temptations” are what he needs to overcome to achieve his goal, he thinks about the beer he will get and this helps him to keep away from distractions. This is the message that media is bringing to our homes: women are nothing but beautiful objects that need to have a good appearance. Moreover, women are not always present on commercials; according to Freeman and Merskin, “… occasionally women enter the story, typically as decorative objects or as the symbolic ‘other woman’” (461). When women come to scene, they represent a beauty concept; makeup, provocative clothes, a voluptuous body, and silent attitudes are the characteristics that they show to the audience as the perfect woman. Several women appear through Tui’s commercial; however, they do not play any important role, their interpretations barely last five
The Lunchables ad represents Lunchables as “bursting with fun” and implies that children will be happy and enjoy school if they have a Lunchables. Lunchables placed this ad in a magazine to target moms and children to get them to buy their product. They are trying to convey, like most advertisements do according to Croteau and Hoynes (2014), that “happiness and satisfaction can be purchased” (p. 179) if mothers buy their children Lunchables. Lunchables (Lunchables Parents) advertise as being “packed with what kids love” and “giving your kids what they want”. They include a hand tray with a main entrée, drink, and dessert. The brand delivers on the idea of fun and interactivity of building your own meal and “mixing up” your lunch. Lunchables
Advertisers use whatever they can to attract the reader. From a sexual appealing look to a word. One of the most helpful approaches is sex of course which can capture anyone's attention. The ad for Opium perfume depicts a young brunet that has nicely shaped body and wears nothing but golden slippers, necklace and bracelet. Model is laying down seeming like she is enjoying herself and maybe experiencing orgasm. Again in Dolce & Gabbana ad, we see man and woman having passionate foreplay; with one hand he is pulling her bra strap down while with other touching her breast and she is taking her panties off. In this ad, the naked female body and idea of sex is used to get the image of their product into the reader's memory. "Newsweek wrote: The strategy is that, while the consumer studies the picture, the designer's name melts into the brain. And a big part of the message that was melting in was sexual." (Streitmatter, pp. 123) Anyhow, both ads use sexual attention to grab reader's attention. This is exactly what Calvin Klein had intended he wanted to "make sure, first and foremost, that anyone who was thumbing through the pages of a magazine would stop and look at the ads.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
Taco Bell is a fast food restaurant that was founded by Glen Bell in 1962. In a very competitive market for hamburgers, Glen went away from the trend and started his first Taco Bell restaurant in Downey, California where he had an immediate interest from people in the city. After the success that Glen had faced after opening up his restaurant, he was ready to let others benefit from his success and that is when the franchising of Taco Bell began. Five years after opening the first Taco Bell, PepsiCo won the right to Taco Bell and it then became a national corporation on Wall Street. Today, there are roughly 5,600 restaurants, 350 franchisees, and 150,000 employees that Taco Bell currently has and although Glen passed away in 2010, his franchise will be lived on through the taco forever (tacobell.com)
According to EASO.org, 65% of the world’s population live in the countries where overweight and obesity kills more people than underweight. Overweight and obesity are the fifth leading risk for global deaths. At least 2.8 million adults die each year as a result of being overweight or obese. Everyone struggles with dieting and weight loss. Weight Watchers is a program designed to help people lose weight. Weight Watchers also let you eat the foods you love while living a full life. In the January/ February 2017 Weight Watchers magazine, Oprah Winfrey inspires women to lose weight with an enjoyment. The Weight Watcher's ad helps the viewer look at losing weight as a positive motivation instead of a negative insecurity. The advertisement grasps the audience’ s
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
I chose sex in advertising for my research topic because I do not know about it well, even though a lot of sexual images and texts in advertisements. When I was a little kid, I often surprised by ads with sexy woman. Even now, I sometimes have my eyes glued to such kinds of advertising. I wonder that there are some physiological reasons why people pay attention to sex images. Also, learning about sex in advertising is useful for my career because I want to work for an advertising company in the future. I infer that sex sells has both good and bad aspects and I can use it effectively by learning it accurately. If I use it effectively, we can make much money. However, we also take a risk by using sex in ads because some extreme images may give a bad reputation on products and company. Also, I care about the danger of sex in advertising, too. If I were a parent, I do not want my children to see some ads because they are too excessive for children. By researching this topic, I hope I can learn what is harmful for young people. I think sex sells have both good and bad effects on commercial and ethical aspects. Now, I have three questions about sex in advertising. First, I want to know when and how it has been used. I think there should be many famous advertisements with sexual images. Next, I would like to learn about how effective it is. I infer that there are both positive and negative effects in the advertising. Lastly, I want to know how boys and girls react to the advertisement. Some ads focus on to get male customers and others target on female. I also want to know how reaction relates to purchasing. Some people may not change their purchasing behavior even though they notice the ads and are ...
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
The commercial they analyze is known as Test Marketing and is advertising the diner melt combo. The commercial shows Jack and another executive looking through a two way mirror at a group of test subjects that consist of all males (Freeman and Merskin, 464). The test shows that men prefer their fast food over other things that men would be attracted to such as a motorcycle, a keg of beer, sports on TV, and women having a pillow fight (Freeman and Merskin, 464). With these findings they “can rule the world” and carries the tagline “Indulge” (Freeman and Merskin, 464). This commercial shows that men prefer fast food over women and may lead women to believe that in order to get a man’s attention they need to get this fast
The portrayals of men in advertising began shifting towards a focus on sexual appeal in the 1980s, which is around the same that women in advertising were making this shift as well. According to Amy-Chinn, advertisements from 1985 conveyed the message that “men no longer just looked, they were also to be looked at” as seen in advertisements with men who were stripped down to their briefs (2). Additionally, advertisements like these were influencing society to view the male body “as an objectified commodity” (Mager and Helgeson 240). This shows how advertisements made an impact on societal views towards gender roles by portraying men as sex objects, similarly to women. By showcasing men and women in little clothing and provocative poses, advertisements influenced society to perceive men and women with more sexual
There is a small relationship between fast food and cigarettes where each one significantly causes long term problems. Similarly, eating fast food and smoking too much becomes dangerously unhealthy and both are addicting. However, the difference is fast food started off on good terms. It was intended as a helpful way to provide meals quick and ready, thus given its name (Aldridge 279). Fast food restaurants successfully expanded and became popular all over the world. Despite the worldwide success and popularity, it did gain negative views after weight problems began to rise. The food served from the fast food industry was never considered healthy and soon became the target for the blame on health problems, specifically obesity. Although fast
The objectification of women is a huge issue in society and is often led by advertising. However, many men still believe that the adverts depicting women in a sexual and often passive posture are not very offensive, but rather very funny or sexy. However, how would they feel if it were their daughter or sister being advertised throughout the world as a sexual object? The Tiger Beer advertisement shown in the appendix is a clear example of the objectification of women in advertising. The Tiger Beer advert was made to appeal to men from the age of 20 to 60.
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.