Weight Watchers Advertisement Analysis Essay

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According to EASO.org, 65% of the world’s population live in the countries where overweight and obesity kills more people than underweight. Overweight and obesity are the fifth leading risk for global deaths. At least 2.8 million adults die each year as a result of being overweight or obese. Everyone struggles with dieting and weight loss. Weight Watchers is a program designed to help people lose weight. Weight Watchers also let you eat the foods you love while living a full life. In the January/ February 2017 Weight Watchers magazine, Oprah Winfrey inspires women to lose weight with an enjoyment. The Weight Watcher's ad helps the viewer look at losing weight as a positive motivation instead of a negative insecurity. The advertisement grasps the audience’ s …show more content…

By using Oprah Winfrey, someone who is constantly losing and gaining weight makes the audience see that weight loss is something everyone struggles with. Oprah also gives the ad words to help people look at weight loss in a better light, she says, “Like everyone, I want to live a life that’s full. Full of happiness found in the living the life I want. Full of the energy that comes with good health. Full of the great foods I love, with the people I love. I don’t choose between weight loss and living well. I live well, while losing weight.” These words inspire the viewers instead of making them look at weight loss being forced upon them. The word "full" comes up constantly as a reminder of when a person eat they would like to be full. When a person is on a diet it's like they are starving themselves in order to be happy with their appearance. By Oprah saying these words, help the audience gets conformation that this is a different program then all the other dieting programs. The significance of Oprah and friends raising their glasses represents the emotions of

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