Analysis Of Old Spice Ad

Old spice has been used for over fifty years by men and the advertisements have created a standard for some people. Old Spice advertises that a man must be clean, attractive, and exotic to be interesting. Many of the Old Spice ascertainments show that if a customer uses their product the customer will become clean, attractive, and exotic.

In the 1950s Old Spice ad, there is six product choices for an American man and he must try out all the products. At the bottom of the ad is a scale the man is standing on, saying that a professional attractive man is watching his weight. The man is wearing a large nucleus showing wealth, while also standing in a contrasting position surrounded by all the product choices. He has many arms with many choices like the Indian god Shiva, six armed goddess. The colors are simple, black and white because of the time frame there was no color and Old Spice was unable to emphasize anything specific about the product. The positions of the arms and legs draw your eyes to the center of the page to focus on the man and then to the products he is holding. The ad is smooth and clean like a man’s face using the old spice product. There is a well-defined border to draw your attention to the

I will remember the man with the women on his beach body more than the body wash in the corner. An audience member will believe if her or she wears the product they will smell and look clean. This does set standards for man making feel obligated to reach, while women think if their man wears Old spice their man will be sexy.

In both advertisements is a social influence, good looking man are clean, physically fit, and to be considered attractive must wear Old Spice. In each advertisement men using old spice is exotic, different, and interesting in a society. Both ads implant a social standard to use Old Spice as a way of fitting