Camel Advertisement Essay

1116 Words3 Pages

Over the last 50 years, smoking and the public image of smoking has changed dramatically. Americans have learned the harmful effects of smoking and have put a heavy disdain on the use of it. The number of new smokers has drastically dropped over the years and many that had previously smoked have stopped. Some have turned to electronic cigarettes as a safer way to intake nicotine. Over the years, smoking advertisements have changed drastically. Nowadays, tobacco advertisements are virtually non-existent in our society, but when they were abundant they depicted smoking as a cool and sophisticated activity. Today, smoking advertisements are shown by electronic cigarette companies. These companies emphasize the healthier lifestyle these products …show more content…

The main picture in the advertisement is one of an older man that appears to be a doctor. The picture has the man relaxing while holding a cigarette and correlates directly with the main caption of the advertisement. The picture conveys the message that sophisticated and intelligent people smoke Camel cigarettes. The picture also implies that Camel cigarettes are the healthiest cigarettes because doctors smoke this brand of cigarettes and doctors understand what the best is for their health. Another image in the advertisement is a woman smiling while holding a cigarette. This image correlates with the main image by appealing to the sophisticated and classy look. It shows that classy women also smoke Camel cigarettes. The picture includes a T on the woman’s face. This T is used to add another aspect to the message expressed in the text beside it. Lastly, the advertisement has an image of the product to show customers what the product is and what to look for when they are shopping. When a person sees the product in the store, it subliminally connects the person to the …show more content…

The advertisement from 1949 emphasizes the quality and flavor of their product. The advertisement from 2014 has significantly less going on in the advertisement and does not try to say too much. The reason they do not try to put too much text in the new advertisement, compared to that of the first advertisement, is because in today’s society people do not have the time or patience to focus on an advertisement for more than a couple seconds. Advertisements cannot have paragraphs full of text to sell their product. Advertisers have to sum up the meaningful information into just a couple of words or the target audience probably will not take the time to read it. The advertisement from 1949 never said it was healthier in the advertisement, but did imply it indirectly by using a doctor. The newer advertisement made sure to emphasize the product’s healthier impact. This is the main difference between the two advertisements. In today’s society anything related to smoking is seen as a negative and deadly activity. To sell a smoking product, advertisers have to emphasize the nondestructive nature of the product. If the old advertisement was shown today it would not be met with much endorsement. People have learned the effects of smoking and never would accept the main point of the advertisement, which is a product that doctors would use and

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