Ameerae Lunjas
English 101
Smoking is a bridge to death. The more you smoke, the closer you get to your grave. Smoking has really been a problem to adults, even teenagers. It also plays a big role on a lot of deaths. A lot of teens do it because it may seem cool at first, but there will always be a big consequence they will face that they will regret for the rest of their lives. For this reason, many companies have raised anti-smoking awareness, such as the Alghanim Industries Medical Service in concern for people to stop smoking. The advertisement by the Alghanim Industries called “Dead Body” was published to create awareness among smokers. The “Dead Body” shows the bottom half of a body covered in white sheets and the top part is a cigarette butt. This anti-smoking advertisement is successful because it straight to the point and uses all three rhetorical appeals: logos (logic), ethos (credibility), and pathos (emotion).
Smoking is a very bad habit many people have. It does not have a good impact on one’s health and body, but cancer, stroke, heart disease, lung diseases, diabetes, and
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chronic obstructive pulmonary disease. Smoking cigarettes became responsible for more than 480,000 deaths each year in the United States, and nearly 42,000 deaths caused by second-hand smoking. Since smoking is a popular issue today and plays a big role in a lot of people’s deaths, it lead many companies to raise awareness for smokers including the Alghanim Industries. The advertisement was issued in public interest by the Alghanim Industries Company. Not only did the company create the ad for their own awareness, but also because of public interest. They wanted to raise awareness among smokers to stop smoking and non-smokers to avoid smoking at all. This advertisement was made in June 2007 for their anti-smoking campaign in Kuwait City, Kuwait. The logical idea of the advertisement is very basic, though not very strong; however, it will make people think whether or not they want to go in this direction. “Smoking Kills” is the only words that is written on the advertisement. These two words are very straight to the point It is a simple fact that anyone should know. Though, even without those two words, people would still understand the message that the advertisement is trying to convey. Even with the lack of logical ideas (such as facts, reasoning, and/or statistics), the advertisement is still successful because an advertisement, as straight-forward as this, do not need facts or reasoning in order for the message to get across and for it to be believable. As mentioned earlier, the two words are straight-forward and in addition to that, the half dead body and half cigarette butt is basically the only idea needed for this advertisement. The credibility of the advertisement is clearly presented. The “Dead Body” advertisement shows a man wrapped in a white sheet, you would see usually in the movies or shows when there is a dead person, and its head is a huge cigarette butt meaning smoking is harmful and it can lead a person's death. Other than the dead body shown, the company that published the advertisement can be trusted. Alghanim Industries Company is a very popular company in Kuwait, and they raise awareness of a lot of issues the society is dealing today. Even without the company name on the ad, the credibility is still present because it is already a fact that smoking can kill and be harmful to people. By just looking at it, audience can already assume what the image of half cigarette butt and half dead body represent. Unlike any other advertisements, it does not need any more details for it to convey the message. Since smoking has always been an issue anywhere in the world, any advertisement created for an anti-smoking awareness or campaign is always going to be credible regardless what company created it. The advertisement shows strong emotions of intimidation towards the audience. The advertisement has a black background, which expresses such a depressing mood. The black color background is an absence of color, usually it is unknown or negative and it can also be seen as power. The black color makes the white sheet a negative thing because of the meaning behind the sheet, it is usually used when someone passes away and just like in a hospital, they cover the full body as it is seen in movies and shows . In the image, the cigarette has power not only because the black background makes it stand out more, but also it shows that it kills and it is very harmful. The overall emotion in this advertisement is it intimidates anyone that uses cigarettes to stop using them, or they will pay the price. It is also depressing because a three inch nicotine stick could cost someone their life. At the end of the day, cigarettes are still addicting nicotine sticks and will always have the power to kill you.
The advertisement helps support and raise awareness for anti-smoking and it also gives the message of how much harm it can do to a person. Since 480,000 people die by smoking and 42,000 die by second hand smoke, the advertisement can help save thousands of lives. Overall, It is a very successful advertisement because of the use of the three rhetorical appeals: logos (logic), ethos (credibility), and pathos (emotion). There might not be a strong logic in the ad, but it is very strong in credibility and emotion. The advertisement will make anyone think twice about smoking which is another reason for it being successful. Is it really worth risking your life for a three inch
stick?
Sister Helen Prejean, author of Dead Man Walking is a multi-faceted character and person. Her opinions on equality, racism, governmental and justice systems are cultivated and intellectual, truly brought forth in her writing. In this first chapter, Prejean begins her journey of understanding the corrupt systems of government, and their unjust practices such as the death penalty, through this she seeks to help those affected by the unjustness of the systems. Her use of logos, pathos, and ethos through strategies such as presenting statistics, descriptions of memories and explanations of religious ties help her opinion become prominent throughout the chapter.
The first point is the advertisement has an effective pathos. The picture describes the emotions on people who are smoking. It shows a man who is dying from smoking, which has a bad health. The picture will keep the person think about the emotions or feeling for the people who smoke. The advertisement shows that smoking will lead to many diseases
According to Centres for Disease Control and Prevention (2013), smoking is harmful for almost each organ and causes many dis...
The campaign Truth focuses on giving facts, truths and statistics to its viewers to become educated on the topic of tobacco. Underneath the large text from above, the second fact states that “90% of them started as teen smokers.” Many adults that have become addicted to smoking cigarettes began the habit as teens. There are many people that believe smokers are not good people and that they are going to be ill. That is what the artist of this picture is portraying. Truth’s most recent campaign, ‘Finish It’, has a strong theme: “be the generation that ends smoking for good.” This has been presented and shown through social media and popular television shows. Through the exposure of the deathly, and eye opening facts through social media, it has been a great impact to teenagers. On Truth’s website they state that “We’re not here to criticize your choices, or tell you not to smoke. We’re here to arm everyone—smokers and nonsmokers—the the tools to make it change” (thetruth.com). Many other anti—smoking campaigns shame and make smokers feel guilty but Truth is mainly about exposing the facts and making people more knowledgeable about tobacco.
As the time passes in the actress life she ends up on a bench with a contract that turns into cigarette. I think the Cigarette contract is a huge symbol in the commercial because it shows the already belief that a cigarette is addicting, it’s a contract that you are in and bound to abide by symbolizing the initial fact that you have no choice anymore. Emotion is intact because it gives the feeling that she is obligated to smoke, that she is committed to the addiction. It displays well the leading up events to the commitment of smoking that she ends up alone with just the cigarette. A great impact is portrayed encouraging teens to not give in to the life longing of smoking and to just live the life they deserve. They chose an average teen, to show to the world that smoking is a huge deal and more and more teens under the age of 18 are smoking. They are dedicated their life to their habit and it’s a serious problem. The effect will leave you feeling at the end that if she can end up smoking a normal looking girl anyone you would expect could end up smoking. It motivates all ages to educate and send the message to everyone not to start because if you don’t start you can’t get stuck in the loop of it
Recently the FDA “The Real Cost” campaign ad shows a young girl asking for menthol cigarettes and shows her peeling off the skin off her face because the money isn’t enough. This commercial is geared toward people who are uninformed and think Menthols are safer than cigarettes such as young teens. The ad is seen as a reflection of the audience of young teens and a danger and caution to parents who have young teens. This ad focuses on the damage menthol cigarettes and regular cigarettes affect skin. FDA “The Real Cost” campaign advertisement is targeted to inform young teens that menthol and cigarettes don’t just cost money but also skin by using mostly pathos, a bit of logos, and it adds to the cultural struggle of preventing teens from smoking.
The various tribal populations that inhabit the United States of America lived on ancient tribal land for thousands of years, that is until the government of the country, motivated by manifest destiny, forced many tribes off the land their ancestors lived on for generations. The tribes of the Pacific Northwest were no different, in 1884 the Squamish people of present day Seattle were offered a monetary incentive to leave the land on which they currently reside, in response to this the Chief of the tribe gave an oration to outline the feelings of him and his people. Chief Seattle choose to fiercely defend their land from the imperialistic American government in doing so he uses a variety of rhetorical strategies
Smoking is one of the leading causes of death in the world. Cigarettes smoking alone is the cause of death. One of the most common problems today that are killing people, all over the world, is smoking. The advertisement in this image is about a black and white picture, showing a young man smoking a cigarette, with the smoke from it forming a gun pointed at his head. The argument is that cigarettes can kill you. The Advertisement used three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able tell the danger and the awareness of the deadliness of smoking death.
A child smoking is an uncanny image that begs a lot of questions. There are many ways to go about the situation, but a public service announcement decided to go about it in a very specific way. “Smoking Kid”, an ad from the Thai Health Promotion Foundation, used children in an attempt to make adults question their own reason for smoking. Being so unorthodox, it is something that catches the eye. The pathos used is prevalent throughout, along with the minimalistic flow of the ad that manages to dig deep into the mindset of an adult smoker.
This image was advertised in 2008 by the CONAC, Chilean Corporation against Cancer. CONAC stands as a non-profit organization that is designed through means of education and research to fight cancer and look for cures. From the article Digital Divine, Michael McKay explains the campaign’s slogan, “Smoking isn’t just suicide, it’s murder”, which stands as a very intense phrase, however it captures its audience in order to prove a point. McKay makes certain points about CONAC’s implications of this campaign and what their advertisement tries to convey. Not only is CONAC attempting to stop smoking, but there are also several other foundations who have the same goal. For example, there is the American Lung Association, Action on Smoking and Health, Society for Research in Nicotine and Tobacco, and Campaign for Tobacco Free Kids, etc. With these same corporations and goals, the foundation of stopping smoking habits has more credibility than others, which means that the message is very important to society due to the popular topic. As well as all the research and information provided from the foundations over the years, the people running these tests and statistics are filled with experience and knowledge. Overall, CONAC and the other organizations around the country have a multitude of credibility when it comes to knowledge of this issue when they all share a common purpose with
The demographics of this advertisement are to adults 18 years and older. Human health is in danger because of smoking tobacco and the effects it has on smokers and the people around them. This is a picture of a cigarette that is burning with the ash and smoke in a silhouette of a crawling human. The advertisement is mostly black and white to give a contrast and give it more of a meaning to it. There are no words on the ad but they aren’t needed because picture paints a very clear meaning. Black is used as the main color to create a very negative tone. The color black symbolizes death and evil which gives a negative connotation. The white is used to contrast against death because it means innocence which stands for the innocent people being
Tobacco use causes a number of diseases. Smoking causes cancer, heart disease, stroke, and causes lung diseases. Tobacco can lead to someone losing limbs and...
Smoking is not only bad for health it is also as bad for the people
One of the biggest problems that people are faced with on a day-to-day basis is cigarette smoke. The sole cause for 480,000 deaths each year just in the United States is accredit to cigarettes(CDC). For a lot of the smokers the habit of smoking happens to assist them when under stress and dealing with issues that are unmanageable. Some smoke to appeal to their peers or simply because it “feels good.” Smoking one cigarette can lead to a major addiction. The effects of smoking hurt oneself and those amongst us. Smoking Kills as the ad portrays this revolver and cigarettes as the bullets, and also lists the side effects of smoking. Cigarettes causes cancer, increases the risk of you getting a stroke, highly addictive and causes a lot of health problems. Nearly 16
Did you know that in the US the effects of smoking cause more deaths than HIV, illegal drugs, alcohol, motor vehicle injuries, suicides, and murders combined? Have you had someone in your family who has suffered or died from the effects of smoking. I know I have, and the previous fact makes those deaths all the more tragic when you realize how preventable the deadly illnesses that result from smoking really are. Avoiding smoking entirely, can literally be the difference between life and death. The detrimental effects of smoking to your health, the carcinogenic materials in cigarettes and that comprise the smoke byproduct, and the surprising negative impact on one’s appearance are compelling reasons to never engage in smoking.