Tobacco Advertisement Analysis

The demographics of this advertisement are to adults 18 years and older. Human health is in danger because of smoking tobacco and the effects it has on smokers and the people around them. This is a picture of a cigarette that is burning with the ash and smoke in a silhouette of a crawling human. The advertisement is mostly black and white to give a contrast and give it more of a meaning to it. There are no words on the ad but they aren’t needed because picture paints a very clear meaning. Black is used as the main color to create a very negative tone. The color black symbolizes death and evil which gives a negative connotation. The white is used to contrast against death because it means innocence which stands for the innocent people being

harmed by smoking tobacco. The colors of the advertisement cause a life and death contrast because the black represents the smoking that causes death and the white represents the innocence of people that is being tested by death. The ash and smoke from the cigarette are in the shape of a crawling human to appeal to the emotions of the person looking at this advertisement. The burning ash is in the shape of a human because it shows the reader that cigarettes are causing diseases and eventually leading to a brutal death. It is a nasty, expensive habit that is a detriment to human health. The repetition of the black and ash, sticks out to the eye because it puts a negative connotation of death and remorse into the brain. The overwhelming color of black puts the idea that smoking causes death into the mind. The binary opposition of this ad is no doubt the colors, black and white, because black represents death and the white represents innocence, giving two polar opposite meanings and purposes. The smoking ash in the figure of a human is the anomaly of this advertisement because it stands out to the eye because it is very irregular to the photo. All in all, the photo has a clear message to persuade people to stay away from cigarettes or any tobacco for that matter.
Tobacco use affects thousands of lives in the Unites States of America each year.

Not only does it affect the user but the people around the user as well, specifically smoking tobacco. Tobacco use is the number one preventable cause of death and disease in the United States. Over 480,000 people lose their lives over smoking cigarettes each year, with at least 40,000 of those deaths caused by second hand smoke from the smoker. Tobacco use causes many diseases such as heart disease and lung diseases that eventually lead to a very brutal death. Cigarettes cause the people of the United States at least $170 million in medical care for adults which results in $156 billion in lost productivity. As tobacco use continues to rise in young adults, something must be done to persuade young people to not smoke cigarettes. The only way to prevent tobacco use is to spread awareness of the data that is provided above to persuade people to stay away from smoking tobacco. To prevent second hand smoke, regulations could be put in place that designates certain areas for people to smoke or possibly making smoking in public legal all together because of the harm it not only does to the smoker but to the people around them as well. But the only way to rid of this fatal problem is to make tobacco illegal all together but will never happen because the tobacco industry sums up to a huge amount of revenue for the United States economy. I do believe that anti-tobacco advertisements like this one serve a purpose because they serve as a clear message for the cause. They make people think about the causes and effects of the habit of smoking and realize they’re all cons. But the problem will be completely solved when tobacco no longer exists and thousands of lives are

saved.

Works Cited
"Cigarette Smoking in the United States." Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 14 Dec. 2015. Web. 19 Feb. 2016.
"Color Wheel Pro - See Color Theory in Action." Color Wheel Pro: Color Meaning. N.p., n.d. Web. 19 Feb. 2016.
"Top 45 Creative Anti-Smoking Advertisements." The Design Inspiration Top 45 Creative AntiSmoking Advertisements Comments. N.p., n.d. Web. 19 Feb. 2016.