Analysis Of Shampoo

Have you ever looked in the mirror and seen many white flakes in your hair? That is a sign you have trouble with dandruff. There have been many shampoos that have been created like Dove, Suave, and Pantene. Every shampoo brand has a different way of using ads to persuade buyers, but one shampoo who is made for men, guarantees greatness, and not dandruff is Head & shoulders. This advertisement is found in the Sports illustrated magazine. Head & shoulders advertisement effectively persuades its target audience to purchase their shampoo through the use of ethos, logos, and pathos. The top half the page shows a slogan, that says “shoulders were made for greatness”. Right under that is followed by the words “not dandruff”. The words are dark blue and are all in capital letters, which take about half the page. Behind the Dark blue lettering is a sky background. It is light blue showing that it is daytime. The bottom half is a picture of a football player looking forward into the background. The

Readers have seen this brand before or have heard about it because everyone showers and buys shampoo. The shampoo also includes Old Spice. Old Spice is another product that many people use or have heard. It is a well common brand. Head & shoulders have a strong connection with the NFL, in addition the ad states that it is the official shampoo of the NFL for that reason it shows readers that everyone who watches or plays in the NFL uses this shampoo. The ad also persuades its readers by putting the famous Odell Beckham Jr. for instance Beckham is a famous football player who has many yards in receiving, played 5 years in the NFL and is famous for his one handed catch that went viral. Readers who go through this magazine and will be convinced to buy it because it will make you great and have hair like him. The ad doesn’t give much emotion however, by having this football star