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How media affects public perception
Marketing strategy chapter 1
Marketing strategy chapter 1
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The Hyundai commercial caught my attention due to its interesting plot. It seems to be a typical car advertisement until you look at it with deeper thought. The situation reveals something totally opposite of what they actually meant to do. Hyundai may have known exactly what they were doing, putting an advertisement out there that would not be easily forgotten. However the impact of this message can be an extremely negative image for Hyundai. The image they end up portraying can cause extremely negative publicity or send people the wrong message. Portraying the message that committing suicide is both acceptable and can be extremely easy.
The advertisement I’ve picked ended up being the Hyundai commercial attempting to sell their new air filter with 100% water emissions. Furthermore the video starts out with a front view of a house in a nice neighborhood during the day. In addition the scene switches to the inside of the garage showing a brand new Hyundai. You then start to notice a man on his knees taping something to his exhaust pipe. Next, it zooms in to the side of the car and you see hoses taped together leading into the car. Next, the hose goes through the window of the vehicle and is fastened off so air can go in or out. At this point the only air that can enter into the car is from the hose hooked up. However, man then climbs into his car and sits quietly, looking melancholy, listening to the fumes enter his car. He sits back takes a deep breath and closes his eyes. Nevertheless whole screen switches again the view goes back to the front of the house. In this frame of the video it’s dark outside suggesting him being in there for a while. As the garage door opens and you see the man climb out and casually walk back into h...
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...s could of caused many people to be influenced negatively; it gave off the sense that suicide is both glamorous and easy. Some people may only be alive due to the fact they are scared that it might hurt, but according to this commercial it is painless, since the man looks completely at peace and is not struggling at all. They totally overlooked the underlining meaning and made suicide seem acceptable. Suicide should never be made to look acceptable no matter what; it doesn’t matter if this advertisement could add to their buyers just because it is so unforgettable. The situation could of ended in many un-favorable ways if it didn’t get pulled off the television.
Works Cited
Hyundai leaked, www.liveleak.com/view, “Hyundai”
Jackie Burrell, Hyundai, “Coleege and Teen Suicide Statistics”, about.com, Youngadults.about.com
“Teen Health Media”. Depts.washington.edu
Allstate Insurance makes itself notable by employing a commercial that divulges a short story of the consequences that a distraught teenage driver can inflict while on the road. Its use of various visual and verbal elements makes the advertisement acutely effective since it seizes the audience’s attention with colorful and amusing displays, while alerting them to the dangers of uninsured vehicles in a memorable way. Moreover, the commercial’s tactful use of several fallacies serves to distract and humor the audience into being swayed by the company’s claims. In short, the advertisement combines all these tools into making an effective, persuasive, and interesting campaign.
This commercial was made by the car company, Prius, that prides itself as being the first eco-friendly car in early 2008. It advertises the toyota prius as a new innovation that helps the earth unlike other cars. It’s geared towards people who drive or will be driving, or basically anyone that cares about their environment. It wasn’t until the early 2000’s when everyone started becoming aware of global warming and the effects of pollution on earth. Therefore, this ad was created to advertise another step in conserving the earth using modern technology. Its goal is to get people to feel sympathy and buy a prius in order to save the earth.
Other commercials, according to Solomon, thrive on fitting in. The Chevrolet commercials have a slogan that makes one feel to be American, one must by American. Chevrolet's slogan is 'The Heartbeat of America.'; Car commercials also have targeted markets also. For a truck commercial, they will show a truck getting all dirty and going through an obstacle. This is targeted towards men because most men find these things appealing. For a luxury car commercial the mood or the commercial is nice and pleasant, the car is on a country road (representing one driving to there country home). These cars were once targeted towards upper class people, but now they are targeted towards everyone according to Solomon. A commercial strives on the ever so enduring drive for Americans to have better things and climb up the social status ladder. Marketers know this, so they place normal, average, everyday looking people in their commercials to let middle class people know that they can have the car, too.
The sad background music immediately sets the tone and the speaker’s soft, mild voice only furthers the auditory strategies used throughout this commercial. This advertisement also evokes emotion through visual senses; for example, the images are very realistic and sometimes graphic. The combination of visual and auditory appeals creates an emotional advertisement that is hard to forget about. Sarah McLachlan, the speaker in the advertisement, said herself: “I have to say it was brutal doing those ads…I can’t watch them-it kills me” (Marquina). She is not alone in feeling this way; many viewers find the advertisement to be too heart-wrenching. Even if the commercial overwhelms these viewers, it still is successful in evoking their sympathy and lingering in their
The commercial had a deeper meaning throughout to depict the audience, purpose, content, creator’s reasons, and the structure of the video. The audience was aimed for teenagers, smokers, and parents. The purpose was to show how smoking was bad a bad effect on a person’s life. Throughout the commercial were phrases to influence people on how terrible to smoke. The creator of the video obviously wanted to show teenagers how that smoking will pull you away from your life. The structure of the commercial was well organized to leave a lasting effect on the reasons why smoking is bad for a
Advertisements are a way to get people to see their product or hear what they have to say about it or just what they have to say in general. This commercial was made by Budweiser. Budweiser is a company that makes and sells beer to adults. Their commercial shows that just because they sell alcohol does not mean they are okay with drunk driving. The commercial uses both pathos and ethos to show us what they want us to take away from it. They use this commercial that plays with our emotions to show us a piece of how we would feel if we lost someone, and its goal is to make us want to make sure no one that cares for us will ever feel that way. It was shown at a time that makes it most effective, during the super bowl while people are drinking
Weather it makes the audience feel depressed, hopeful, or happy it always gets a good message out. The message behind the Derrick Coleman commercial is to work hard and never give up on your dreams. He never gave up on his dreams and now he is a very successful NFL football player on the Seattle Seahawks team. This commercial did a great job covering the ideas of pathos, logos, and ethos. The emotional aspect was definitely the strongest, the reasons behind the commercial were very strong, and because they used a well-known football player covers the character and credibility of this commercial. I believe Duracell did a very good job of getting a powerful message across while clearly advertising their
The ad is called “Someone waits at home, Don’t drink and drive.” The ad is about a guy
Kevin Hart comes to the door it’s his daughter’s boyfriend. Kevin Hart greets the young man and checks him out at the door. The young man never comes inside the house. By putting this in the commercial this indicates that Kevin Hart is a protective dad. Kevin Hart says “so you’re the lucky guy taking my little girl out”. The young man responds “yes sir”, and then the daughter comes to the door. She’s smiling and looking excited. Kevin Hart gives permission but suggest the young man drives the Hyundai. The young man agrees grabs the keys then him and his girl are out the door. The commercial shows the car pulling out the drive way. This lets the protective dads get a good look at the car on television. As soon as they leave Hart looks at his apple
“A dog will teach you unconditional love. If you can have that in your life, things won’t be too bad” (Robert Wagner). A dog is constant during every important season in your life. Whether it is going into highschool, your sweet sixteen, advancing to college, or your first move. The 2014 Chevy Commercial can speak towards anyone whose background consists of having a dog they were attached to. Many people are able to relate to the commercial because they may have had dogs with them during the same turning points in their lives as the video had. The chronological process the composer created, was the life of the dog, Maddie, and her owner backwards. The commercial started when the guardian of Maddie was saying goodbye to her as she was old and ready to die; from there, she gazes into the past at the turning points in her
The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.
Although I was persuaded by your ad, I discovered that your advertisement can also evoke an unexpected reaction. My uncle, a smoking enthusiast, was not persuaded to quit smoking by your ad, instead, the first thing he did after he saw it was pick up another cigarette—definitely not the desired reaction for an anti-smoking ad. First, the dead body serving as a visual reminder of his inevitable future stressed him so much he started to crave more cigarettes. As he calmed himself with cigarettes, he developed a ‘why not’ mentality. Feeling powerless in the face of death, he decided he rather die doing something he enjoyed and gives him much pleasure. As you can see, evoking these strong emotions may not the best persuasive method for everyone.
For this paper, I looked at two ads that I found extremely powerful. The first ad has a picture of a woman who cannot be recognized at all, with a picture of what she used to like in the bottom left corner of the ad. The ad states that “not everyone that gets hit by a drunk driver dies.” Thus revealing the woman as a victim of a drunk driver. The second ad that I have selected was a picture of a parking stall for handicapped drivers. The ad has in bold white letters “Every 48 seconds, a drunk driver makes another person eligible to park here.” These ads are both powerful in their own sense, however, the ad with the victim of the drunk driver strikes me much harder than the one with the handicapped parking stall. Although both of these ads use a strong sense of pathos to get you to feel bad for those affected by drunk drivers, the ad with the picture of the victim has a much stronger effect.
This commercial makes you take a second to consider all the things you have put on the back burner so to speak due to excuses. Excuses can become a vicious cycle and if we are always finding excuses, we will continually discover excuses to not accomplish things. At the end of the commercial we are thrown off when viewing this athlete in a wheelchair, it makes you realize not to take
I believe that the main purpose is to tell people how serious the injuries and deaths are that are caused either by driving under the influence and also texting and driving, the main causes of automobile accidents in today's era. The advertisement uses the car keys to look in a shape of a gun as an example to show how driving while drunk or texting could result in the same fatal result of a shooting a gun. It's very sad as many people don't take driving seriously which in result is why many lives are being taken because of irresponsible