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More handpicked essays just for you.
Drunk driving and its effects
Effects of drunk and drive
Danger of texting and driving
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The picture depicts a set of car keys in a shape of a gun to show the connection of how both a gun and a vehicle can take a life. The main idea is for the reader to be aware of the importance of automobile safety. I believe that the main purpose is to tell people how serious the injuries and deaths are that are caused either by driving under the influence and also texting and driving, the main causes of automobile accidents in today's era. The advertisement uses the car keys to look in a shape of a gun as an example to show how driving while drunk or texting could result in the same fatal result of a shooting a gun. It's very sad as many people don't take driving seriously which in result is why many lives are being taken because of irresponsible
There is no doubt that automobile plays an inevitable role in the world’s history, especially in the history of America. Both Kline and Pinch and Flink are on the problem of automobile, but they certainly have various focus. In Three stages of American automobile consciousness written by Flink, it divides the auto history into three stages and mainly argues about the history or the development of automobile industry in America, which is written in a big picture. On the other hand, Kine and Pinch tend to discuss the connection between rural area and automobile, also how gender get involved in the social construction after cars are brought to the America.
In Werner Herzog’s film “ One Second To The Next”, instead of giving his opinions, he films perspectives of surviving victims and some families who have suffered from the tragic accidents caused by texting and driving. He al so shows how the offenders have been affected. There were three to four families interviewed who have been badly distraught with the major problem of driving and texting. The director presented some of the offenders themselves, they
The ad is focused on texting and driving and how that is never okay. When most people see people who get hurt in an accident that involves texting and driving, they usually think the people in the car are the only ones harmed, but the AT&T ad, “The Unseen – It Can Wait” shows otherwise. In this ad the person who gets hurt is the little boy who is chasing after his soccer ball on the road; he is not even in the car. The man says he would never text and drive while there was a kid in the car, but what this ad makes you see is it does not matter if the kid is in the car or not because it does not just affect the people in the car, it affects everyone around. AT&T is showing their customers that from the minute they get into their cars people’s lives are at risk not just at the moment they take their eyes off the
Set in a black background, the advertisement displays a man on the left side with a cigarette between his lips. The tip of the cigarette creates smoke that fills the right side of the frame, with the smoke taking the shape of a “smoking” gun with its barrel pointing back at the man. At the bottom of the picture, a line of text can be seen that says “Kill a Cigarette and Save a Life. Yours.” Given these elements, the main idea of the image is that smoking kills. Particularly, smoking can kill the
The emotions used in the entirety of the ad have a slow buildup, which intrigues the audience through images of smokers and white text on a black background. The lack of clutter allows for the pieces of the message fall into place through a show don’t tell method. The words “smoking kid” appear in the first frame; melancholic piano music begins playing in the background. The clips of smokers over the sad music instantly throws them into an empathetic light. From the very beginning, the audience is reminded that the ad is anti-smoking, but in a way that doesn’t create anger, but instead worry. This allows for
We always hear about people who die while texting and driving. Be that as it may, have you ever found the opportunity to be in their shoes of an existence passing circumstance? Shock advertising gives viewers the perception to see what they weren’t able to see because they were never in that sort of situation. Generally when you go to the motion pictures, you are open to knowing the actuality you will be seeing well known on-screen characters in trailers for up and coming motion pictures. You will likewise see a commercial about quieting your cellphones or turning them off, don 't bother others while the motion picture is playing. What would happen if all of that was to change if the commercial was about texting while driving and you were the
“We walk out of the shadows, quietly walk out of the dark, and strike.” The Maserati super bowl commercial in 2014 was not just trying to sell a product, it was trying to sell an idea as well. There was purpose in every second of this commercial. Throughout the commercial there were many factors that led up to portraying the underlying meaning of the commercial, not just having the product shown. Maserati used people in the commercial, what the people were doing, background noise, the audience being appealed to, and the actual product being shown to help get not only the product across to the audience, but also an idea to go along with the product.
Then the viewer understands that this advertisement is about marijuana. In this advertisement, Pathos, which is used for emotional appeal, is embedded efficiently. Also, it is the best choice for this anti-drug ad and more suitable than ethos or logos because appealing to a person’s character or logic does not work so much for the marijuana addicts. That is why this image successfully persuades people to disregard the risks of marijuana. First, the ad tells the story of an accident that was caused by a person who smoked weed.
According to Jib Fowles and his essay “Advertising’s Fifteen Basic Appeals”, human beings have an instinct of self-preservation, and advertisers often take advantage of this need. The car is shown on top of a cliff on a perilous looking one lane road. The brief description of the product claims that the “Lane Departure Alert” and “Steering Assist” will detect the lane markers and correct the vehicle if it starts to drift over the line. The explanation that the product will keep the vehicle in the desired lane paired with the portrayal of the car conquering dangerous terrain appeals to human beings need to be safe. A secondary appeal shown in this advertisement is the need to escape. Leaving the boisterous city and working life behind, the car drives off into the distance to the blissful countryside. According to Jib Fowles essay, appeal to escape is identifiable by an advertisement showing a break from an oppressive daily life (Fowles). Another secondary appeal used is the need for aesthetic sensations. Jib Fowles identifies this as when the photograph and everything in the advertisement is near perfect (Fowles). This picture is laid out in such a way that the car pops out and looks sleek, stylish, and larger than life, appealing to the viewer's aesthetic sensations. In connection to the looks of the advertisement, another secondary appeal used is the need for attention. Jib Fowles notes that many advertisements used in Cosmopolitan magazine use an appeal to attention (Fowles). This is the case because the readers of the magazine, often women aged 20-30, are concerned with being looked at, and thusly their looks. This car looking alluring and modern will make the driver the object of
So, the storyline in this commercial is about the robbers, in a red Prius; during a police chase while the media and people were supporting the Prius. Before this commercial, there was another commercial; but it was more toward families and more of environmental safe and more of a ‘boring’ feeling in the eyes of the consumers. Accordingly to Thomas Frank’s Commodify Your Dissent “…In television commercials, through which the new American businessman presents his visions and self-understanding to the public, perpetual revolution and the gospel of rule-breaking are orthodoxy of the day.”(Frank 154) By this, Toyota decide to bring up this advertisement to please their audiences or entertain them with the storyline that gives its focus and attention to these four robbers with the Prius, not a regular civilian nor a hero. Another way to see this is the chase. During the chase, viewers see the Prius, making moves that are ‘easy’ for police to capture them, but in the commercial; the police were in a position that the Prius is moving faster than them and seem to make it impossible to catch them. This shows that the storyline fits into this
In society, any accidents are perceived as negative outcomes illustrate a terrible ending that has taken place but in reality it can be perceived as something positive in the long run. By obstructing the 2005 Camaro and the three teens, it occurred that no one was injured and everything was calm. Accident by Dave Egger represents how a bad decision becomes a point of conflict and symbolism within the theme of the story.
But the wheels off! He hesitated no harm in trying replies the owner.”(60) this crash is a strange foreshadowing and brings to mind the reality that cars are a new technology and people do not quite understand the mechanics or the risks leaving automobiles a status symbol. In short order Nick is quick to understand the moral shortfalls of the hig...
There is no roundabout message from that ad, it just shows you the product of drunk driving and how it can ruin someone’s life. In that sense, I believe that the ad with the woman has a much stronger use of pathos and makes it the superior ad, although the other ad is great on its own as well. But the use of pathos in a sensitive topic such as drunk driving, where many people and their families are affected by it daily, make it a much stronger ad. Overall, the use of pathos for a topic such as this made the ad with Jacqueline Saurdino that much
In his article, “People Not Guns, Are the Problem”, Craig Medred states that in 2005, 43,000 people were killed in motor-vehicle accidents. In that same year 30,000 people
The parody advertisement Absolute on Ice was meant to get the point across about drunk driving. The advertisement depicts a dead body with the words “ Absolute on Ice” at the bottom and underneath those words are some facts about automobile fatalities and alcohol ads. The dead body makes a bold statement because people normally do not associate alcohol with death because they feel that drugs are worst. Also not showing a gender or face on the body proves that death from alcohol can target anyone. The advertisement is targeted to underage drinking because on the body tag the age of the person is eighteen and the facts below relate to teenagers. The advertisement also relates back to society because majority of teenagers follow what is seen on television. The facts at the bottom state that “A teenager sees 100,000 alcohol ads before reaching the legal drinking age” ...