Doritos Commercial Analysis

606 Words2 Pages
bulb-icon

Recommended: Effects of tv advertisement

Be Bold

Commercials have many impacts on many different people. Some good impacts and some bad impacts. Impacts on younger children or impacts on older people. The company, Doritos, has always been known for their funny short videos that are shown on television. The most popular Doritos commercials are shown during the Super Bowl.
Many commercials try to attach a wide variety of audiences. The reasoning for this is because many different types of people watch tv and if the commercials attach a wide variety of people then the item being sold will be seen by more people. In the commercial clip that I evaluated had a sort of sporadic category. The first type of audience that caught my attention was a young generation, one where dating and flirting is common. In the video, a young man is driving while trying to open up a bag of doritos with his teeth. He looks to his right and …show more content…

In this commercial they were trying to sell Doritos, saying that by eating doritos it makes you bold. People could think that if they start eating doritos then they will get the courage to do things that they never have before. This message was expressed This commercial could have had the purpose of the humor part. Funny commercials usually bring in more support than serious ones because people would rather have humor in their life than all the seriousness. This draws in more customers especially if this company has a variety of funny or relatable commercials.
“Live the Flavor Doritos Super Bowl Commercial” was released on March 3, 2009 by a Youtube user named “coastregunyb10”. This user has previously only posted videos of Super bowl commercials. During this year, many excited or tragic events were in nonexistence. The U.S. was serene. Because of the time period that is commercial was released, people may find it more commical. Viewers are more likely to laugh because currents events are not neighboring their

Show More
Related

  • Lipozene Commercial Analysis

    1096 Words  | 3 Pages

    What makes a T.V. commercial memorable? Is it the product you remember or just the commercial itself? Many times it could be both, depending on the person that’s watching the commercial. Sitting down to watch the television is more than just enjoying your favorite TV show; it’s about seeing the different types of commercial that comes with it. Commercials will play a huge role in today’s society.

    Read More

  • Steretorical Analysis Of The Dick's Sporting Goods Commercial

    971 Words  | 2 Pages

    This is another commercial where we can directly see how the advertisers are overlooking gender stereotypes, by it being ranked number one it proves that when gender stereotypes and gender bias are not incorporated the advertisement becomes effective and

    Read More

  • Del Rio Foods Analysis

    1202 Words  | 3 Pages

    Del Rio was established in 1933, and it is located in California. Its owners are Bob and Maria. Del Rio is an agricultural business where processed canned products and fresh produce are sold. Both owners have the same agricultural background which is why they are doing this business. They are running Del Rio successfully. When the world was going through a great depression, many businesses had tough time to survive. However, Del Rio Foods, Inc. was in stable condition even though they did not make a lot of money. From 1987 to 1990, their Income Statement shows that they had a steady increase in their net income each year. The CEO’s objective is to expand his business as far as into east coast. Del Rio acquired a couple of farms and built them as its main facility and a distributor. Joint venture was formed with few wholesalers and retail stores. Additionally, Cape Fear and Wilmington plants were bought to increase productivity. The mission statement, SWOT analysis, and action plan are discussed further.

    Read More

  • What We Are To Consumers By James Twitchell Summary

    1051 Words  | 3 Pages

    American’s and people in general are an audience targeted for various commodities, advertising being a major contributor. The world of advertising has become a multiplex science, as mentioned in “What We Are to advertisers,” Twitchell divides consumers into 8 categories and Craig, in “Men’s Men and Women’s Women,” concludes there are specific times of day for advertisements to be displayed to reach specific audiences. “Mass production means mass marketing, and mass marketing means the creation of mass stereotypes,” claims Twitchell. These stereotypes of men, women, and humans in general are how advertiser’s reach their targeted audiences.

    Read More

  • What We Are To Advertising James Twitchell Analysis

    491 Words  | 1 Pages

    Advertisers aim for an attractive advertisement depends on what audience they wanted to aim for. This is a way to make a good way of attracting people to make efficient money by using stereotypes, and psychologically

    Read More

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Mens Men And Women's Women By Steve Craig

    1526 Words  | 4 Pages

    Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.

    Read More

  • A Rhetorical Analysis Of A Commercial Essay

    638 Words  | 2 Pages

    In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types

    Read More

  • Rhetorical Analysis: Born The Hard Way

    522 Words  | 2 Pages

    This commercial has a very obvious meaning or wanting to sell their product but also the underlying one such as how they support pro-immigration . It is mainly a pathos commercial since it uses the human emotions to have people gain the favor of the Budweiser brand. As this commercial not only came out at the time of when the country was caught up in the controversy of pro-immigration and non immigration but the ethics and credibility of Mr. Anheuser show to be very mature and

    Read More

  • Rhetorical Analysis Of A Commercial

    784 Words  | 2 Pages

    In the Doritos commercial advertisement, the logo is seen with the brand title. The Doritos logo is the more powerful of the two based on this information, because of how Doritos is widely known and recognized by all, while many of the sponsors on the billboard aren’t as immediately recognizable. The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults.

    Read More

  • M And Geico Commercial Analysis

    1140 Words  | 3 Pages

    And from this commercial they’re targeting people who have licenses and adults who are 18 years and older. When it comes to knowledge the audience has a moderate understanding of the need for car insurance because most people are aware that if you get pulled over you must have your insurance near you at all times. One of the reason they do so, is because it’s a part of the law and there’s always consequences for those who break the law. There’s two parts of the commercial and it’s portrayed in an odd but unique way. For, instance Ms. Brown from the M&M commercial is made out of delicious chocolate and their main goal is to sell candy and on the other side you have the Gecko from Geicos commercial and there main goal is to sell car insurance. The unique part about this commercial is M&M is trying to reach Geicos customers. The commercial is effective at getting the audience to do what the company wants. Which is buying the products and getting more customers as

    Read More

  • Gender Role Stereotypes In The Old Spice Commercial

    1352 Words  | 3 Pages

    Individuals since the beginning of time have always judged each other based on gender role preferences. Since we live in a digital era, those gender role messages from society can be strongly biased on both genders. Society has a way of also influencing individuals to accept its ideas on how men and women should live. Analyzing these commercials, we are going to see just how society is judging genders on their roles, behavior, and emotions.

    Read More

  • Analysis Of The Maserati Super Bowl Commercial

    772 Words  | 2 Pages

    Typically, when a commercial is made, it is made for a specific audience. However, with Maserati’s 2014 Ghibi commercial, the audience could be multiple people, anyone really. The high price of the car would appeal to an audience that can afford a price like that, but the other factors of the commercial appealed to all kinds of audiences. The hard working people in the commercial helped widen the audience and relate to more people, just as the young girl did talking in the dramatic

    Read More

  • Analysis Of Pepsi's Scary Halloween

    1046 Words  | 3 Pages

    A small smile, a booming laugh, and a little play on words helped Pepsi’s ad “Scary Halloween” reach viral status on social media in 2013. Ads can be a triumph or a failure depending on how well the rhetorical appeals of logos, ethos, and pathos are used to convey an ad’s message. This ad’s largest draw was its use of pathos, making the viewers laugh and smile alongside Pepsi over their sly jokes.. “Scary Halloween” also engaged the audience by causing the viewers to cringe at the thought of their chosen soft drink being replaced. Pepsi also has massive amounts of credibility in the soda industry since it has been on the market for over 100 years, giving it ample room to poke at its competitors. Pepsi’s Halloween ad was successful because of

    Read More

  • Analysis Of The Garnier Fructis Advertise

    939 Words  | 2 Pages

    Curry and Clarke’s article believe in a strategy called “visual literacy” which develops women and men’s roles in advertisements (1983: 365). Advertisements are considered a part of mass media and communications, which influence an audience and impact society as a whole. Audiences quickly begin to rely on messages sent through advertisements and can create ideologies of women and men. These messages not only are extremely persuasive, but they additionally are effective in product consumption in the media (Curry and Clarke 1983:

    Read More

More about Doritos Commercial Analysis

Open Document