M And Geico Commercial Analysis

M&M Teams Up With Geico

Do you really know the real reason why M&M and Geico made a commercial together? Regardless if it is required or not, insuring your vehicle is important to protect you from financial constraints when car accidents happens. People who have their license and are 18 years or older are able to get car insurance. Same goes for M&M’s part their number one goal is to get young adults and older to buy their delicious candy. The advertisement shows how Geico’s insurance one can get so much out of it for a cheap and reliable price. M&M featured Geico in their commercial and they did this for plenty of reasons. For, instance reaching their number one goal; which is more money and teaming up with a huge brand could give both businesses a big push up the ladder as well. M&M and Geicos overall purpose is to team up to sell their products candy and insurance. The commercial was

effective at getting the audience to do what the company wants. Which is buying the products and getting more customers as well.
From watching the commercial M&M and Geico did together one could automatically guess who the intended audience is.

And from this commercial they’re targeting people who have licenses and adults who are 18 years and older. When it comes to knowledge the audience has a moderate understanding of the need for car insurance because most people are aware that if you get pulled over you must have your insurance near you at all times. One of the reason they do so, is because it’s a part of the law and there’s always consequences for those who break the law. There’s two parts of the commercial and it’s portrayed in an odd but unique way. For, instance Ms. Brown from the M&M commercial is made out of delicious chocolate and their main goal is to sell candy and on the other side you have the Gecko from Geicos commercial and there main goal is to sell car insurance. The unique part about this commercial is M&M is trying to reach Geicos customers. The commercial is effective at getting the audience to do what the company wants. Which is buying the products and getting more customers as

well.
In addition, the commercial heavily displays its failed audience. One way they portrayed this in the commercial is M&M only looks at the adult side of the audience. From watching the commercial one can see the effectiveness of which audience they’re targeting. M&M is targeting adults to buy their candy not children and this has a negative effect on children because children also like candy. Children are the ones who usually love and enjoy candy, so the commercial failed to introduce their main audience which are children.
When it comes to insurance it’s very important and the commercial shows the importance of car insurance in a lot of ways. For, example Ms. Brown demanding car insurance just in case someone eats her because she’s made of delicious chocolate and if she’s eaten. She becomes high risk for car insurance. Ms. Brown also mentions in the commercial she’s been waiting 15 minutes (commercial). From that Ms. Brown is portraying that she could save 15 percent or more on car insurance. Also the number one important reason M&M and Geico made a commercial together is to make more money. More money means both the big brands win and if both are winning they have nothing to worry about. Another important thing to keep in mind of is the new customers they’re gaining. For, instance M&M’s main goal is to attract Geicos audiences and the same goes for Geico as well. Lastly, why did M&M feature Geico? Why couldn’t it be the other way around? The answer to that is simple it grabs attention and it makes the viewers look curious to why the ad just portrayed Gecko and Ms. Brown. From that it makes the viewers want to go watch the commercial multiple times.
Furthermore, M&M’s context is more complex. This commercial differs a lot from other M&M commercials because it’s not targeting children this time. By not targeting children in this commercial it’s more effective at reaching adults that have money. The value of selling insurance is intended towards adults and M&M probably wanted to shoot for one specific audience this time adults with money. Because they believe if adults are spending money on car insurance why shouldn’t they be spending money on delicious M&M’s? Ms. Brown is trying to get insurance if she gets eaten. This is the human equivalent of life insurance and this is not something Geico offers. Mortality and death is something a human audience can relate to in a lot of ways. One way is the fact that everyone knows they will eventually die. Whether you are the most fit or not the fact is you will die someday whether you like it or not.
This commercial ended up being a great turnout for both M&M and Geico. They both earned more money of course but most importantly they also received new customers. Also both companies witnessed that with trust they can become something strong and powerful. And that’s what this commercial displayed car insurance which is something everyone needs, and it portrays the power car insurance has and the needs for it as well. Alongside with M&M it’s strong because once it lands on your tongue the taste hits you right away.
Throughout the commercial ethos appeal is used in multiple ways. With the ethos part they showed the trustworthiness and authority of their insurance. One way they showed this was through the scenery, the scene took place in an office where there were a computer, a good looking desk, and over all the office was looking professional. So, by displaying a professional scenery it gives one a sense of trustworthiness and authority. Also another way the ethos appeal is portrayed strongly is through the roles they play, Ms. Brown and the Gecko are playing roles of humans and they interact very well together. This was fascinating because by having Geicos leading mascot and something you eat playing those types of roles, gives the audience a sense that if they’re preaching about car insurance and selling delicious M&M’s why shouldn’t we buy it.
Overall M&M and Geico did a great job of teaming up and making an interesting and epic commercial. This essay did a well job of explaining the significance of their audience, the importance of both companies, M&M’s context, whether or not this commercial was a great turnout, and described how they used rhetoric to persuade their audience through the appeal ethos. By including these helpful steps in their commercial both brands were successful in earning more money and gaining more customers.