Diet Coke Advertising

Being young is all about having fun. Advertisers at Coca-Cola depict an entertaining moment in a recent advertisement. It shows viewers that drinking Diet Coke means that there are no regrets because it has no sugars or calories. The ad features two female models on a dock, dressed in sophisticated dresses. The two are laughing as the contents of a Diet Coke can explode into the air. Without the Diet Coke's explosion, the moment would not have been as significant. Diet Coke advertisers appeal to people's desires of being young, successful, and attractive. Viewers of Coca-Cola's advertisement understand Diet Coke makes life more enjoyable.

One aspect that supports that Diet Coke makes life enjoyable is the ad's use of colors. The use of a

Advertisers appeal to viewers dreams and desires of looking nice and having fun by using the dresses. Parties are usually associated with alcohol or other toxic substances, however. The marketers wanted to show that drinking Diet Coke allows individuals to make great memories with no consequences. Dressing the models in formal dresses shows viewers that they can have fun and live a nice life, while also not having the drawbacks some beverages can have. Life is visually more enjoyable to the women based on their non-verbal communication. The women's body language, including their smiles and posture, give viewers a visual que that the women are enjoying their time. Smiling at someone is proven to make others smile and to improve their mood. The models smiles and posture give viewers a sense of having fun. The Diet Coke exploding is what they are laughing at and this shows that Diet Coke helps initiate a good time. The explosion suggests unpredictable activity, which young people tend to appreciate when trying to have a good time. Without the Diet Coke, the models would have just been sitting on a dock bored. Diet Coke gives viewers a visual look at how the product can give people a happier

The models chosen to represent the average drinkers of Diet Coke show that these desires appeal to all races of successful, young people. A caucasian and an African American woman represent a more diverse acceptance of this product. Using skinny, young, successful looking models suggests that drinking Diet Coke will make viewers more like the models. Different cultures and races are more intrigued by the ad because the models are beautiful and diverse rather than of just one race. Marketers at Coca-Cola appeal to a variety of people with the modes used. Diet Coke's ad gives several examples that support their claim of regretting nothing when people drink Diet Coke. The use of the color yellow, the sophisticated dresses, the non-verbal communication of the models, and the composition combine to give viewers an overall positive outcome. These factors appeal to one's desires and show that life can be better when drinking Diet Coke. Advertisers suggest that their product will make viewers dreams come true. They imply that life will be overall more appealing if one drinks Diet Coke. Viewers of Diet Coke's ad believe that Diet Coke is a solution to make life more